HubSpot alternatives for B2B SaaS teams

Quick Answer: The strongest HubSpot alternatives for B2B SaaS teams are Salesforce Marketing Cloud Account Engagement for sales-led companies already on Salesforce, ActiveCampaign and Brevo for teams that mainly need email and automation for less, Zoho for a low-cost CRM and marketing pair, and Attio for founder-led sales. If HubSpot already runs your pipeline reporting, fixing the setup is often a better use of money than moving.

Most teams searching for HubSpot alternatives were happy enough on day one. The trouble starts when they need Professional features and the bill changes from a per-seat Starter price to a monthly platform fee. This guide compares five alternatives on what they cost today and who each one fits, and it says plainly when you should stay put.

Every price below comes from the vendor's own pricing page, checked on 13 November 2026. Some vendors show different figures by region and billing period, and prices change often, so check before you sign. If you're rebuilding more than the CRM, our lean B2B martech stack shows how the CRM, website, analytics and ads tools fit together.

Why do B2B SaaS teams look for HubSpot alternatives?

B2B SaaS teams usually look for a HubSpot alternative because of the price step between plans. HubSpot's own pricing page shows the gap. Marketing Hub Starter was listed at $7 a seat a month on a limited-time offer for new customers, against a standard $20. Marketing Hub Professional starts at $800 a month with three core seats and 2,000 marketing contacts, and Enterprise starts at $3,600 a month with five core seats and 10,000 marketing contacts.

That step is where most of the searching happens. The features a growing SaaS team tends to want sit in the upper tiers: Professional adds omni-channel campaigns and social media, and multi-touch revenue attribution is listed under Enterprise. Each plan also comes with a set number of marketing contacts, so a growing list pushes the bill up too.

The second reason is how HubSpot is built. It puts the CRM, email, website and reporting in one place, which is its main strength and the reason some teams leave. Our martech stack guide argues for keeping the CRM and the website in separate systems, so you can change one without unpicking the other.

How did we choose these alternatives?

We picked tools a B2B SaaS team could realistically move to from HubSpot. Each one had to pass three tests:

The vendor publishes its prices on its own site, or has a free plan.
It covers the job HubSpot does for most SaaS teams: email marketing and automation, a CRM, or both.
It has a cheaper way in than HubSpot Professional, or it suits a team HubSpot doesn't.

We left out tools whose pricing pages we couldn't load when we checked, including Marketo and Pipedrive.

HubSpot alternatives side by side

The table compares the entry plan each team would start on, with HubSpot for reference.

Herramienta	What it replaces	Entry price (as listed, 13 November 2026)	Ideal para
HubSpot (for reference)	CRM and marketing	Free for up to 2 users; Marketing Hub Professional from $800 a month	Teams that want everything in one place
Salesforce Marketing Cloud Account Engagement	Marketing automation	Growth £1,000 per org a month, billed annually	Sales-led teams already on Salesforce
ActiveCampaign	Email and marketing automation	Starter from $15 a month, billed yearly for 1,000 contacts	Lifecycle and onboarding email
Brevo	Email, SMS and automation	Free plan; Standard $18 a month ($16.17 billed yearly)	Early-stage teams that want automation cheaply
Zoho CRM and Zoho Marketing Plus	CRM and marketing	CRM free for 3 users; Marketing Plus from $25 a month, billed annually	Bootstrapped teams that want one vendor
Attio	CRM	Free for up to 3 users; Plus $40 a month per workspace, billed annually	Founder-led sales

The five alternatives

1. Salesforce Marketing Cloud Account Engagement

Salesforce Marketing Cloud Account Engagement is Salesforce's B2B marketing automation product, and it's the natural move for SaaS teams whose sales team already works in Salesforce. Salesforce's UK pricing page lists four editions, billed annually on an annual contract: Growth at £1,000 per org a month, Plus at £2,220, Advanced at £3,520 and Premium at £12,000. Growth, Plus and Advanced include 10,000 contacts, and Premium includes 75,000.

Why we picked it: marketing automation sits on the same platform as the sales CRM, so campaign data and pipeline data live together.

Best for: sales-led SaaS companies past the early stage, with someone who can own the Salesforce admin.

Key feature: extra contacts in blocks of 10,000, which the page lists at $100 a month on Growth and $150 on Plus.

2. ActiveCampaign

ActiveCampaign is an email marketing and automation platform priced by the number of contacts, which makes it a good fit for SaaS teams that mostly used HubSpot for lifecycle email. Its pricing page lists four plans billed yearly for 1,000 contacts: Starter from $15 a month, Plus from $49, Pro from $79 and Enterprise from $145. Starter includes one user seat, Pro includes three and Enterprise includes five.

Why we picked it: multi-step marketing automation is on every plan, Starter included, so you don't pay a platform fee to get workflows.

Best for: product-led SaaS teams running trial and onboarding emails, with the sales pipeline kept in a separate CRM.

Key feature: Pro adds attribution and conversion tracking, advanced segmentation and predictive sending at each contact's best time.

3. Brevo

Brevo is an email, SMS and marketing automation platform whose plans are sized by monthly email volume. Its pricing page lists a free plan, Starter at $9 a month ($8.08 billed yearly), Standard at $18 ($16.17 billed yearly), Professional at $499 ($449.08 billed yearly) and Enterprise from $2,499. Brevo's FAQ says the free plan lets you send up to 300 emails a day once your account is approved for sending.

Why we picked it: Standard includes unlimited multi-step automation workflows, A/B testing, landing pages and web and event tracking at $18 a month.

Best for: seed-stage teams with a growing list and a small budget.

Key feature: Starter starts from 5,000 emails a month, so you buy sending volume rather than paying per seat.

4. Zoho CRM and Zoho Marketing Plus

Zoho sells a CRM and a marketing suite separately, and together they replace both halves of HubSpot with one vendor at a low entry price. Zoho CRM's pricing page lists a free edition for 3 users, then Standard at $14 per user a month, Professional at $23 and Enterprise at $40. Zoho Marketing Plus starts at $25 a month billed annually for one marketer, 1,000 contacts and 10,000 website visitors, with extra marketers at $10 a month each.

Why we picked it: Marketing Plus covers email, social media, marketing automation, webinars, surveys and landing pages in one subscription.

Best for: bootstrapped SaaS teams watching every pound who still want marketing and sales from one supplier.

Key feature: free onboarding, which Zoho advertises on its CRM pricing page.

5. Attio

Attio is a CRM that builds itself from your email and calendar, and it replaces the sales side of HubSpot rather than the marketing side. Its pricing page lists a free plan for up to 3 users, Plus at $40 a month per workspace billed annually ($50 monthly) with one user included and extra users at $35 ($44 monthly), and Pro at $100 billed annually ($125 monthly) with extra users at $79 ($99 monthly).

Por qué lo elegimos: desde el primer día tienes un CRM funcionando a partir de tu bandeja de entrada, sin importar hojas de cálculo.

Best for: founder-led sales teams that pair it with a separate email tool.

Key feature: Pro adds sequences, call intelligence, custom objects and advanced reporting.

When should you stay on HubSpot?

Staying on HubSpot is the right call when it already runs your pipeline reporting and the real problem is how the portal is set up. A migration means rebuilding properties, workflows, forms, lists and integrations, and every year of data makes that job bigger.

Stay if:

marketing and sales both work in HubSpot every day, and your board reports come from it
the free tools or Starter still cover what you use
the trouble is duplicate properties, broken workflows or lead routing nobody owns

In that last case, get a cleanup quote before you price a move. HubSpot agencies ranked for B2B SaaS can audit the portal, and our best CRM for B2B SaaS startups comparison sets HubSpot's free and Starter plans next to other CRMs.

How do you switch away from HubSpot without losing data?

Switching away from HubSpot safely starts with the data, because the reports you rely on are built on it. The steps that matter most:

Export your contacts, companies, deals and activity, and decide what's worth keeping before you import anything.
Map each HubSpot property to a field in the new tool, including original source, so attribution doesn't reset.
Rebuild forms, workflows and integrations, then run both systems side by side until the numbers match.
Cancel HubSpot only once a full reporting cycle has run cleanly in the new tool.

If nobody on the team owns your CRM data, a RevOps consultant can plan and run the move.

Whether you move or stay, someone has to set the new system up properly. See marketing ops agencies ranked for B2B SaaS to find a team that can run the move or fix what you have.

FAQs: HubSpot alternatives

What is the cheapest alternative to HubSpot?

Brevo and Zoho have the cheapest ways in among the HubSpot alternatives we compared. Brevo has a free plan, and its Standard plan with marketing automation is listed at $18 a month. Zoho CRM is free for 3 users, and Zoho Marketing Plus starts at $25 a month billed annually. We checked these prices on 13 November 2026.

Is Salesforce a good HubSpot alternative for SaaS companies?

Salesforce suits sales-led SaaS companies that already run their pipeline in Salesforce and want marketing automation tied to it. Marketing Cloud Account Engagement starts at £1,000 per org a month on an annual contract, with 10,000 contacts included, so it fits teams past the early stage better than seed-stage startups.

Can you replace HubSpot with two separate tools?

Yes. You can pair a sales CRM such as Attio or Zoho CRM with an email and automation tool such as ActiveCampaign or Brevo. At small scale this often costs less than one HubSpot Professional plan, but someone has to own the connection between the two so lead and revenue data still match.

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