6 best AI visibility tools for B2B SaaS

Quick Answer: Peec AI is the best all-round AI visibility tool for most B2B SaaS teams, with daily tracking across three AI models from $95 a month and unlimited users. Otterly.AI is the cheapest way to start at $29 a month. If you already pay for Semrush or Ahrefs, try their AI visibility add-ons before buying a separate tool.

Your buyers ask ChatGPT, Gemini and Google’s AI Overviews which software to shortlist, and none of those answers show up in Search Console. AI visibility tools close that gap. They run the prompts your buyers use on a schedule and record whether your brand is mentioned, which competitors appear beside you and which pages the answers cite.

This list compares six of them on coverage, prompt limits, price and what they help you do next. Every price and feature below comes from the vendor’s own website, checked in November 2026. If the topic is new to you, start with our guide to GEO for SaaS companies.

How we chose these AI visibility tools

The best AI visibility tools for B2B SaaS cover the AI platforms your buyers use, show which sources the answers cite and publish a price you can plan around. We judged each tool on five things:

• Coverage: which AI platforms the entry plan tracks, and which cost extra.
• Prompt limits: how many buyer questions you can track, and how often they run.
• Sources and citations: whether it shows the pages and sites behind each answer, because that’s where you can act.
• Published pricing: a monthly price on the website, or at least a free trial.
• Team access: how many people can log in before you pay per seat.

These tools measure the results of answer engine optimisation work. The content, PR and site fixes still need someone to do them.

How do the six AI visibility tools compare?

The six tools split into dedicated AI visibility platforms (Peec AI, Otterly.AI, Scrunch and Profound) and add-ons to SEO suites (Semrush and Ahrefs). Prices are in US dollars, as each vendor lists them.

The best AI visibility tools for B2B SaaS, reviewed

Each tool below gets the same treatment: what it tracks, why it made the list, who it suits and what it costs today.

1. Peec AI

Peec AI tracks how ChatGPT, Google AI Mode, AI Overviews, Microsoft Copilot, Gemini and Naver AI answer the prompts you set, daily, and you choose three models on each self-serve plan. Every plan includes unlimited users, competitors and languages.

Why we picked it: Its gap analysis lists the sources that often name your competitors but not you, down to domain and URL. For a SaaS team deciding which review sites, publications and comparison pages to approach, that list doubles as an outreach shortlist.

Best for: In-house marketing teams at B2B SaaS companies that want daily tracking and clear next steps without an enterprise contract.

Key feature: Source classification, which tags each cited source as competitor, editorial, reference or user-generated content.

Starter costs $95 a month for 50 prompts and one project. Pro is $245 for 150 prompts, three countries and API access, and Advanced is $495 for 350 prompts, five projects and a Looker Studio connector. Extra models are a paid add-on, and annual billing takes 15% off.

2. Otterly.AI

Otterly.AI tracks ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot on every plan, with Claude, Google AI Mode and Gemini sold as add-ons. Tracking runs daily, and every plan has unlimited team members.

Why we picked it: It has the lowest published entry price on this list. Lite costs $29 a month for 15 prompts, enough to see whether you appear for a handful of category questions before you commit more budget.

Best for: Founders and small marketing teams who want to know where they stand before spending more.

Key feature: Citation source tracking and a GEO audit on every plan, including Lite.

Standard costs $189 a month for 100 prompts and adds API access, MCP access and agent analytics. Premium is $489 for 400 prompts. Lite is limited to one workspace and three recommendations a week, and annual billing takes 15% off.

3. Semrush AI Visibility Toolkit

Semrush’s AI Visibility Toolkit reports mentions from ChatGPT, Google AI, Gemini and Perplexity, with AI competitor analysis, prompt research and a site audit for AI readiness.

Why we picked it: If your team already runs SEO in Semrush, AI visibility sits in the same account, next to the rankings you already report on.

Best for: SEO teams already on Semrush who want AI visibility and search rankings in one place.

Key feature: AI visibility reports for any domain, so you can check a competitor as easily as your own brand.

The Base plan costs $99 a month per domain, billed annually, with 25 custom prompts tracked daily and one domain for Brand Performance analysis. Extra users start at $45 a month, which adds up for a larger team. Bigger prompt sets sit in Semrush Enterprise, priced on request.

4. Ahrefs Brand Radar

Ahrefs Brand Radar measures AI visibility two ways. Custom prompts track the questions you choose, and the AI Visibility Index shows how any brand appears across 531 million prompts Ahrefs has already run, with no setup.

Why we picked it: The index tells you on day one which brands AI recommends in your category, with history back to 2025. Custom prompts then track your own buyer questions daily, weekly or monthly, on up to seven platforms including Claude.

Best for: Teams already on Ahrefs, and anyone who wants to benchmark a category before deciding which prompts to track.

Key feature: Every paid Ahrefs plan includes a daily custom prompt allowance: 5 on Lite, 10 on Standard and 20 on Advanced.

Custom prompts start at $50 a month, or $699 a month for all models. The AI Visibility Index costs $199 a month. Ahrefs says the index works best for brands that already show up in AI search, because it’s built on its keyword database, so a young SaaS brand will get more from custom prompts.

5. Scrunch

Scrunch tracks ChatGPT, Perplexity, Google AI Overviews and Copilot on its Core plan, and nine models on Enterprise, adding Claude, Gemini, Meta AI, Google AI Mode and Grok.

Why we picked it: It goes further than tracking into how AI reads your website. Site audits, AI bot traffic and page optimisations are all in the Core plan.

Best for: SaaS teams with web or development help on hand, who can act on site-level fixes as well as content.

Key feature: Five site audits a month on Core, alongside reporting on AI agent and bot traffic to your site.

Core costs $250 a month for 125 unique prompts, 5,000 responses a month, five competitors and five user licences, with a 7-day free trial. Enterprise is priced on request and adds Scrunch’s Agent Experience Platform, API access and SSO.

6. Profound

Profound presents itself as an AI marketer: agents that research, write and report for your team, alongside its Answer Engine Insights for AI visibility.

Why we picked it: Its Enterprise plan tracks up to nine answer engines, including ChatGPT, Perplexity, Google AI Mode, Gemini, DeepSeek and Claude, and comes with SSO and SOC 2 compliance. That matters when a security review sits in your buying process.

Best for: Larger SaaS companies with budget for an enterprise contract that want AI visibility and content agents in one platform.

Key feature: Agent analytics, which tracks AI-sourced traffic across your domains through integrations including Cloudflare, Vercel, Netlify and Google Analytics.

For brands, Profound lists two options. The free trial runs 50 prompts daily for seven days on ChatGPT, Gemini and AI Overviews, from a recommended prompt set you can’t edit. Enterprise is priced on request.

What should a B2B SaaS team track first?

A B2B SaaS team should first track the questions buyers ask when they choose software in its category, such as “best [category] for [team size]” and “[competitor] alternatives”. Branded prompts look good on a dashboard because your name is already in the question, but they tell you little about new demand.

Entry plans in this list allow between 15 and 125 prompts, so start with the questions closest to a buying decision and add more once you see patterns. Pair prompt tracking with the visits AI tools send to your site. Our guide on tracking traffic from AI tools shows how to find them in Google Analytics.

Do you need a tool, an agency or both?

An AI visibility tool shows where your brand stands in AI answers, and someone then has to change it. The reports point at gaps, like a comparison page that cites three competitors or a review site you’re missing from.

Closing those gaps means writing content, earning mentions and fixing the site. A team with that capacity in-house can run on a tool alone. A team without it needs an agency, and a good one will already report from one of the tools above.

FAQs about AI visibility tools

What is an AI visibility tool?

An AI visibility tool runs a set of prompts through AI platforms such as ChatGPT, Gemini, Perplexity and Google’s AI Overviews on a schedule. It then reports whether your brand is mentioned, how it’s described, which competitors appear and which sources the answers cite. Some, including Scrunch and Ahrefs, also report AI bot visits to your site.

How much do AI visibility tools cost?

Published prices for the tools in this list start at $29 a month for Otterly.AI Lite, with 15 prompts, and reach $699 a month for Ahrefs Brand Radar custom prompts on all models. Semrush starts at $99 a month per domain, billed annually, and Scrunch at $250 a month. Profound prices its Enterprise plan on request.

Which AI platforms should B2B SaaS companies track?

Track the platforms your buyers use for research. ChatGPT and Google AI Overviews are on almost every entry plan here, and Perplexity is on four of them. Gemini, Google AI Mode and Claude often cost extra or sit on higher tiers. Ask a few recent customers which AI tools they used when shortlisting you, then match the plan to that.

Can SaaS Hackers help me choose a GEO agency?

Yes. SaaS Hackers keeps a ranked list of B2B SaaS agencies for AI search visibility, each scored on B2B SaaS focus, proof of results, transparency and reputation. Use it to build a shortlist, then ask each agency which AI visibility tool it reports from and how it connects that reporting to pipeline.

Acerca de SaaS Hackers

SaaS Hackers is a community of B2B SaaS specialists sharing hands-on insights, built by the people doing the work. It runs a hand-picked directory of agencies and experts with proven B2B SaaS marketing experience, plus practical guides and templates. If you’d rather hand AI visibility to a specialist, see ranked GEO agencies.