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Handbook

Handbook

We created this handbook to answer common questions, explain concepts and to just generally be useful to anyone working in a B2B SaaS business.

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Agency Selection

What Is Agency Bait-and-Switch?

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Agency Selection

What's the difference between a generalist and a specialist?

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Agency Selection

What's the difference between an Account Manager and a Strategist?

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Agency Selection

What Is the Pitch Team vs. Delivery Team Gap?

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Agency Selection

What is an IP ownership clause in a contract?

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SEO & Organic Search

What is product-led SEO?

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Agency Selection

What's the difference between a non-compete and an NDA?

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Agency Selection

What is a Service Level Agreement (SLA)?

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Agency Selection

What Is Utilization Rate?

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What is a proprietary process or framework?

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What is client churn rate?

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What is a Master Services Agreement (MSA)?

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What's the difference between a Practitioner and an Account Manager?

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Agency Selection

Boutique vs Network Agency: What's the Difference?

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What is logo soup?

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What Is a FAST Agreement for Startups?

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What is a Scope of Work (SOW)?

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What's the difference between growth advisory and growth execution?

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What is a Growth Audit?

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What is a fractional executive?

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What's the difference between project scope and a retainer?

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What Is a T-Shaped Operator?

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What is an outcome-based retainer?

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What is an advisory retainer?

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What is value-based pricing in SaaS?

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What's the Difference Between Sales-Led and Product-Led GTM?

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What is product-market fit?

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What is an Ideal Customer Profile (ICP)?

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What is Product-Led Growth (PLG)?

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What is Product-Led Growth (PLG)?

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What is Net Revenue Retention in SaaS?

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SEO & Organic Search

What is internal linking in SEO?

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SEO & Organic Search

What Are SERP Features?

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SEO & Organic Search

What is search intent in SEO?

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SEO & Organic Search

What Are Core Web Vitals?

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SEO & Organic Search

What is crawl budget and does it matter?

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