2025 Edition

The Best B2B SaaS PPC Agencies

PPC has gotten harder of the years. CPCs are rising and Google is losing market share to AI. That being said, PPC is still a great way to capture demand from in-market buyers and it can be a simple add-on to an existing strategy to generate new leads quickly. PPC for B2B SaaS requires specific knowledge and experience, the following agencies have both.

Written by
Darren Stewart
About Darren

Darren Stewart is the founder of Team 4 and editor of SaaS Hackers. He specialises in helping B2B SaaS companies grow through SEO and inbound marketing.

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Choosing a PPC partner

Google Ads is really built for B2C brands. The volume of traffic and conversions that run through e-commerce sites makes it way easier to automate bidding strategies and conversions for simple keywords. B2B SaaS on the other hand is way more complex. Search terms are complex, nuanced and overlapping.

Few agencies can make PPC move the needle for B2B SaaS. This is because paid acquisition for SaaS isn’t about who can spend the most, it’s about who understands why people buy and how they do it.

The real challenge isn’t managing campaigns, it’s translating a complex SaaS product into a message that resonates with the right buyer, at the right stage, in the right mindset - keyword research is key here.

True B2B SaaS PPC is a mix of strategy, storytelling, and systems thinking. It’s connecting brand to demand. It’s building experiments that reveal what drives pipeline,  not just what drives clicks.

Great PPC agencies for SaaS don’t chase vanity metrics. They obsess over efficiency, creative testing, and full-funnel attribution. They understand that the best ads don’t just get attention, they start conversations that lead to demos, trials, and revenue.

These are the operators who know how to turn paid media into predictable growth.

If you’re a SaaS marketer ready to move past “more leads” and towards measurable, scalable acquisition, these are the agencies you’ll want to talk to.

Agency briefing template

When reaching out to a few agencies it's useful to have a simple & clear brief to ensure you can evaluate them fairly.

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Darren
Editor

Note from the editor

B2B SaaS PPC is very difficult to do well. You definitely need someone with experience in running campaigns for complex products with low search demand to get anything out of it. Our list of agencies aims at providing you with a number of agencies who have specific experience of running PPC ads for complex B2B SaaS products.

Best PPC Agencies for B2B SaaS Ads

Each one of these PPC agencies has experience in running paid campaigns for B2B SaaS brands. Have a look through and contact a few to see which ones might be the best fit for your business.

Simple Tiger

Sarasota

,

USA

5
(Our rating)
Promoted

SimpleTiger helps B2B SaaS companies grow faster through precision-targeted PPC campaigns. The agency manages paid search and paid social to complement its organic strategies, focusing on quick wins and data-driven optimisation. Their Webflow and landing-page expertise ensures seamless conversion paths from ad to sign-up. With a commitment to transparency, continuous testing, and measurable ROI, SimpleTiger turns PPC into a consistent, scalable revenue channel for software brands.

Directive Consulting

Irvine

,

USA

5
(Our rating)
Promoted

Directive helps B2B SaaS and tech brands grow pipeline and revenue through high-ROI paid media strategies. Its “Customer Generation” methodology links every campaign to business outcomes such as CAC, SQLs, and ARR. The agency manages paid search, display, and social advertising at scale, combining first-party data with financial modelling to forecast ROI. Directive’s focus on experimentation and full-funnel optimisation ensures each PPC initiative drives measurable revenue impact, not just traffic.

Triple Dart

Bangalore

,

India

5
(Our rating)
Promoted

TripleDart specialises in PPC for SaaS startups and scaleups, running high-velocity paid search and social campaigns designed to accelerate user acquisition. Their SaaS-only focus allows for deep understanding of funnel metrics and lifecycle optimisation. The team executes cross-channel strategies across Google, LinkedIn, Meta, and YouTube, supported by rigorous testing and performance dashboards. TripleDart’s blend of PPC, RevOps, and analytics expertise turns ad spend into predictable, scalable revenue growth.

Hey Digital

Tallinn

,

Estonia

5
(Our rating)
Promoted

Hey Digital is a performance marketing agency dedicated to B2B SaaS brands, running PPC campaigns that turn traffic into product trials, demos, and SQLs. The team manages paid search and paid social with precision testing, ad-creative development, and conversion-focused landing pages. Their transparent reporting framework and structured experiments ensure continuous improvement across all campaigns. With deep SaaS experience, Hey Digital builds and scales high-impact paid media systems that produce predictable pipeline growth.

Growth Gorilla

London

,

United Kingdom

5
(Our rating)
Promoted

Growth Gorilla helps fintech and SaaS brands acquire users through targeted paid search and social campaigns. Their PPC specialists run multi-platform programs across Google, TikTok, Meta, YouTube, and Bing to maximise sign-ups and reduce acquisition costs. The agency combines creative testing, funnel optimisation, and data-driven experimentation to uncover scalable growth channels. Growth Gorilla’s fintech expertise and focus on CRO ensure every paid campaign aligns with compliance standards while delivering high ROI.

Brain Labs

London

,

United Kingdom

5
(Our rating)
Promoted

Brainlabs is a global leader in PPC and performance marketing. Their paid media specialists design, automate, and optimise campaigns across Google, Microsoft, YouTube, and social platforms to drive measurable business outcomes. Using proprietary technology and experimentation frameworks, Brainlabs continually tests bids, creatives, and targeting to improve ROI. The agency’s engineering mindset brings precision to every aspect of paid media, supported by advanced analytics and attribution modelling. Brainlabs turns complex data into clear, actionable growth for brands worldwide.

Riverbed Marketing

Vancouver

,

Canada

5
(Our rating)
Promoted

Riverbed Marketing designs agile PPC campaigns for SaaS and technology firms to accelerate lead generation. The agency’s specialists manage Google Ads, display, and social campaigns with a focus on cost efficiency and pipeline visibility. Their strategy combines keyword segmentation, creative testing, and conversion tracking to continually refine ROI. Riverbed Marketing’s transparent engagement model and live dashboards give clients real-time insight into paid performance and clear, actionable growth metrics.

Avidly

Clitheroe

,

United Kingdom

5
(Our rating)
Promoted

Avidly combines HubSpot expertise with data-led PPC management to help B2B companies attract and convert qualified leads. The agency plans and optimises paid search and social campaigns that feed directly into HubSpot CRM workflows, ensuring seamless lead tracking and nurturing. Avidly’s team integrates keyword strategy, conversion tracking, and automation within the platform to maximise ROI. Their experience across industries and recognition as a HubSpot Partner of the Year highlight their ability to align paid media performance with pipeline growth.

Found Agency

London

,

United Kingdom

5
(Our rating)
Promoted

Found delivers high-performance PPC campaigns for brands across sectors including ecommerce, finance, travel, and B2B. The agency’s data-driven approach covers Google Ads, paid social, and programmatic, supported by proprietary Luminr technology that provides real-time performance insights. Their Everysearch framework ensures cross-channel optimisation between paid and organic search. Found’s experts continuously refine targeting, creative, and bidding strategies to achieve measurable growth, positioning them as one of the UK’s most innovative PPC agencies.

Llama Lead Gen

San Diego

,

USA

5
(Our rating)
Promoted

Llama Lead Gen runs full-funnel PPC and paid social campaigns for SaaS and B2B companies looking to scale. Their team optimises ad spend across Google, LinkedIn, Meta, YouTube, and TikTok to generate qualified leads at lower costs. By combining precise audience targeting with creative iteration, Llama Lead Gen ensures continual performance improvements. Their emphasis on analytics, reporting, and open communication gives clients a clear understanding of ROI from every paid channel.

Digital Media Stream

Manchester

,

United Kingdom

5
(Our rating)
Promoted

Digital Media Stream integrates PPC and inbound marketing to help SaaS and technology firms generate qualified leads. The team manages Google Ads and paid social campaigns alongside SEO and content, ensuring performance consistency across all channels. As a HubSpot Partner, they tie paid media results directly to CRM data, giving clients complete visibility from click to conversion. Digital Media Stream’s process includes detailed goal-setting, continual optimisation, and transparent reporting to deliver efficient, scalable lead generation through PPC.

Find a B2B SaaS Expert

We've collected a directory of B2B SaaS experts and agencies that we've reviewed and categorised based on service and specialism for your review.

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FAQs

Some common questions, answered around SEO agencies and how to select the right one for your business.

How do I choose the best PPC agency for my SaaS or B2B company?

Look for an agency with experience in your industry, strong case studies, transparent reporting, and a deep understanding of your sales cycle. The best PPC partners align paid acquisition with revenue, not just clicks.

What should a good PPC agency’s strategy include?

A solid PPC strategy should cover keyword intent mapping, ad creative testing, landing page optimisation, budget allocation, re-marketing, and clear ROI measurement. For SaaS, this often includes pipeline and MRR tracking.

How long does it take to see results from PPC campaigns?

Most businesses see early indicators within 2–4 weeks, with fully optimised performance in 60–90 days. Timeframes vary depending on ad spend, competition, and landing page quality.

What budget do I need to work with a PPC agency?

Budgets vary widely. Many PPC agencies work with ad spends starting from £5k–£15k/month, while premium or enterprise agencies may require £30k+. Most also charge a management fee on top.

What’s the difference between a PPC agency and a full-service performance agency?

A PPC-focused agency specialises in paid channels like Google, Meta, and LinkedIn. A full-service performance agency also covers SEO, CRO, content, creative, and RevOps. For complex sales cycles, full-funnel performance teams often provide better long-term results.