Scalewell Consulting
B2B revenue-focused performance marketing specialising in LinkedIn Ads, Google Ads, and full-funnel lead generation aligned to pipeline growth.
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About
Scalewell Consulting is a B2B performance marketing agency specialising in LinkedIn Ads, Google Ads, and revenue-driven lead generation. They help ambitious companies turn paid media into qualified pipeline by aligning marketing strategy with real sales outcomes.
Overview
Scalewell Consulting is a London-based B2B performance marketing agency built specifically around LinkedIn Ads and Google Ads. Founders Dragos and Madalina both came out of WPP, Publicis and Omnicom, and the agency was built around a clear conviction: most B2B paid media optimises for MQLs because they're easy to measure, but those rarely turn into pipeline.
The work shows it. They pipe CRM outcomes back into ad platforms to optimise toward closed-won, run parallel campaigns for technical champions and exec buyers, and integrate intent data through tools like 6Sense to focus spend on accounts already showing buying signals. Engagements are month-to-month rather than locked into 12-month contracts.
Best fit for: B2B SaaS companies with longer or more complex sales cycles who want LinkedIn and Google Ads run against pipeline contribution and SQL quality, not lead volume.
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