The Best PPC Freelancers for B2B SaaS Ranked

Dan Montagu is a London-based PPC manager with demonstrated experience creating and managing cross-channel paid search strategy for B2B SaaS and technology companies. His approach to PPC is built around scalable campaign architecture: channel strategies that can be expanded as budgets and markets grow without needing to be rebuilt, and attribution models that connect paid activity to commercial outcomes rather than channel-specific efficiency metrics. For B2B SaaS companies at growth stage where paid search is one part of a broader acquisition mix, this structural thinking is more useful than optimising individual campaigns in isolation.

His work covers Google Ads, Microsoft Ads, and LinkedIn paid campaigns, with a focus on B2B audience targeting, negative keyword management, and bid strategies calibrated to the longer sales cycles and multi-touchpoint buying journeys of enterprise and mid-market software buyers. The cross-channel perspective means paid search activity is designed to complement rather than compete with organic and paid social campaigns, and budget allocation reflects where qualified pipeline is actually coming from.

Dan Montagu is a good fit for B2B SaaS and technology companies in the UK that want an experienced PPC manager building cross-channel paid acquisition architecture with a long-term scalability focus. He suits growth-stage companies that need senior paid search expertise without the overhead of a large agency relationship. He is less suited to companies that need a full paid media team managing large-scale global campaigns, or to those whose primary acquisition focus is organic and inbound rather than paid search.

Harrison Douglas-Smith is a Hull-based PPC consultant with experience across paid search and LinkedIn advertising for B2B companies, bringing hands-on campaign management alongside strategic channel planning to companies that need paid acquisition expertise without a large agency. His work spans Google Ads, LinkedIn, and Microsoft Ads, with a particular focus on B2B SaaS buying cycles and the attribution requirements that come with complex multi-touch sales processes.

His approach prioritises lead quality over volume: targeting parameters, negative keyword strategies, and bid management are all calibrated to attract in-market buyers rather than maximising click traffic. For B2B SaaS companies where paid acquisition is one of several channels and budget needs to be justified against qualified pipeline rather than MQL volume, this pipeline-first orientation produces a more commercially accurate read on paid performance than impression and click metrics alone would suggest.

Harrison Douglas-Smith is a good fit for B2B SaaS and technology companies in the UK that want a dedicated PPC specialist managing their paid search and LinkedIn campaigns with a commercial focus. He suits growth-stage companies that need experienced paid media management without committing to a full-service agency relationship. He is less suited to companies with significant paid media budgets requiring a large team to manage multiple markets and formats simultaneously, or to those that need paid media integrated with creative production and landing page design as part of the same engagement.

Michael Breslin is a PPC consultant with over a decade of experience in user acquisition and paid search, specialising in fintech and B2B SaaS companies. His background includes senior roles at agencies and in-house growth teams, giving him direct experience of what it takes to build paid acquisition programmes for startups and scale-ups. The fintech and SaaS specialism means his keyword strategy, audience targeting, and bidding approaches reflect the specific buying behaviours and conversion dynamics of software and financial services buyers rather than applying generic paid search frameworks.

His PPC work covers Google Ads, Microsoft Ads, and LinkedIn paid campaigns, with a focus on lead quality and pipeline contribution rather than impression volume and click efficiency. For B2B SaaS companies where the distinction between a click and a qualified opportunity is significant, this commercial orientation produces campaigns that are evaluated on the right metrics rather than optimised for channel-level performance that does not translate to revenue. Attribution is set up to connect paid activity to CRM outcomes rather than stopping at form completions.

Michael Breslin is a good fit for B2B SaaS and fintech companies in the UK that want a senior PPC specialist with direct industry experience managing campaigns with a pipeline-first focus. He suits companies at growth stage that need experienced paid search management without the overhead of a large agency. He is less suited to companies that need a full-service paid media team managing multiple channels simultaneously at scale, or to those with primarily content and organic acquisition focus rather than paid search as a primary channel.

Alex Ridley is a London-based freelance Paid Search Account Director with experience across strategy, campaign management, and client relationships, with a specialism in Google Ads for B2B and technology clients. His seniority level, Account Director rather than analyst or campaign manager, means he works at the strategic level of channel planning and account direction alongside hands-on campaign management rather than purely executing briefs set by others. For B2B SaaS companies that want strategic paid search input as well as competent execution, this level of seniority in a freelance relationship provides better value than a junior practitioner.

His Google Ads work covers campaign architecture, keyword strategy, audience targeting, bidding strategy, and conversion tracking, with reporting that presents paid search performance in commercial terms rather than platform metrics alone. The B2B and ecommerce experience gives him a broad frame of reference for what works across different types of conversion goals, which informs better strategic decisions than experience limited to a single sector.

Alex Ridley is a good fit for B2B SaaS and technology companies in London and the UK that want senior freelance paid search management combining strategic direction with hands-on Google Ads expertise. He suits companies that need someone operating at a strategic level rather than a junior campaign manager executing a fixed playbook. He is less suited to companies with very large paid media budgets requiring a full agency team, or to those that need paid social, programmatic, and search managed together by a multi-specialist team.

Claire Jarrett is a UK-based PPC and Google Ads consultant with over 15 years of experience helping businesses improve lead quality and return on ad spend. Since 2007 she has developed training, authored content on Google Ads, and worked with B2B and service businesses to build paid search campaigns that generate leads worth receiving rather than volume that does not convert. The 15-year track record gives her direct experience of how the Google Ads platform has evolved and what enduring principles produce consistently strong results across algorithm and platform changes.

Her PPC work focuses on lead quality as much as lead volume, which reflects an understanding that for B2B companies, the cost of processing unqualified leads through a sales process is significant and that paid search optimised for clicks generates very different commercial outcomes than paid search optimised for qualified opportunities. She covers Google Ads strategy, campaign setup and management, conversion tracking, and the ongoing optimisation that improves both lead quality and cost per qualified lead over time.

Claire Jarrett is a good fit for B2B SaaS and service companies in the UK that want Google Ads managed by an experienced specialist with a long track record in B2B lead quality and a particular focus on what happens after the click rather than just before it. She suits companies that have tried Google Ads before and found lead quality poor. She is less suited to companies with very large paid media budgets requiring a multi-person agency team, or to those that need paid social and programmatic managed alongside search in an integrated engagement.

Jonathan Duong is a digital marketing professional specialising in paid search and performance campaigns, with experience across Google Ads and LinkedIn advertising for B2B SaaS and technology companies. His data-driven mindset means campaign decisions are grounded in performance evidence rather than assumptions, with testing and iteration applied to targeting, bidding, and creative rather than setting up campaigns and leaving them to run. For B2B SaaS companies where the cost of unqualified paid traffic is significant, this analytical discipline produces more efficient campaigns.

His paid media work covers Google Ads campaign strategy and management, LinkedIn advertising for B2B audiences, and the attribution infrastructure that connects paid activity to pipeline and revenue rather than stopping at click and form completion metrics. The experience across both search and social channels means he can advise on channel allocation and the interaction between paid search and paid social rather than specialising in one platform without understanding how both fit together in a B2B SaaS acquisition stack.

Jonathan Duong is a good fit for B2B SaaS and technology companies that want paid media managed analytically with a clear focus on pipeline contribution rather than channel-level efficiency metrics. He suits growth-stage companies that need experienced paid media management across search and social without the overhead of a large agency. He is less suited to companies with very large paid media budgets requiring a specialist agency team managing multiple geographies and formats simultaneously, or to those whose primary acquisition focus is organic rather than paid.

Nikolas Jenc is a Brno-based performance marketing specialist working primarily with B2B SaaS companies to transform Google Ads and LinkedIn campaigns into scalable monthly recurring revenue drivers. The specific focus on MRR rather than lead volume is a meaningful distinction: his campaigns are designed and measured against how they contribute to recurring revenue growth rather than the intermediate metrics of clicks, impressions, and form completions that can look positive on a paid media dashboard while disconnected from the revenue outcomes the business actually needs.

His paid media work covers Google Ads strategy and campaign management, LinkedIn advertising for B2B SaaS audiences, and the attribution setup that tracks paid activity through the funnel to closed revenue rather than stopping at lead generation. The combination of search and social paid channels in one engagement means he can allocate and optimise across platforms based on where qualified pipeline is actually coming from.

Nikolas Jenc is a good fit for B2B SaaS companies that want paid media managed with MRR and recurring revenue as the primary objectives rather than lead volume and CPC efficiency. He suits growth-stage SaaS companies that want a specialist with direct B2B SaaS experience managing both Google Ads and LinkedIn in a single engagement. He is less suited to companies that need a large agency team managing multiple channels at enterprise scale, or to those looking for a paid media generalist without the specific SaaS revenue orientation that defines his approach.

Ryan Scollon is a UK-based freelance PPC consultant specialising in lead generation across Google Ads and Bing, with over a decade of experience and more than 450 completed client projects. His specialism is generating qualified leads from paid search rather than managing brand awareness campaigns, which makes him a natural fit for B2B SaaS companies where the objective is demos and trials from buyers actively searching for a solution. The volume of completed projects gives him a broad reference base for what works across different B2B categories and buying cycles.

His PPC work covers Google Ads and Microsoft Ads strategy, campaign setup and ongoing management, and conversion tracking that connects paid activity to lead quality rather than click volume. The lead generation specialism means he is particularly strong on the post-click side of paid acquisition: landing page advice, conversion architecture, and the distinction between clicks that generate qualified leads and clicks that inflate performance metrics without contributing to pipeline.

Ryan Scollon is a good fit for B2B SaaS companies in the UK that want experienced freelance PPC management focused specifically on lead generation quality from paid search rather than general paid media management. He suits companies that want Google Ads managed by a specialist with a long track record in B2B lead generation. He is less suited to companies with very large paid media budgets requiring a multi-person agency team, or to those that need paid social and programmatic managed alongside search in a single integrated engagement.

Tim Davidson is a B2B SaaS marketing specialist and founder of B2B Rizz, focused on helping SaaS companies accelerate pipeline growth through high-performance LinkedIn advertising, creative strategy, and paid media. His specialisation in LinkedIn advertising for B2B SaaS reflects an understanding that LinkedIn is where the majority of enterprise and mid-market B2B buyers spend professional time during their research process, and that LinkedIn campaigns need to be designed specifically for that context rather than adapted from search or social formats that work differently.

His work covers LinkedIn ad strategy, creative development for B2B paid social, and the campaign architecture that connects LinkedIn advertising to pipeline contribution rather than impression and click metrics. The creative strategy focus is a distinguishing feature: most LinkedIn advertisers focus on targeting and bidding while treating creative as a secondary variable, and Tim's work on creative as a primary driver of paid social performance produces campaigns that generate qualified engagement from the right buyer personas rather than impressions from a broadly targeted audience.

Tim Davidson is a good fit for B2B SaaS companies that want LinkedIn advertising managed by a specialist who understands both the platform and the SaaS buyer, with a creative strategy capability that drives campaign performance rather than just targeting optimisation. He suits companies at growth stage where LinkedIn is a meaningful demand generation channel. He is less suited to companies whose primary paid acquisition is through paid search rather than paid social, or to those looking for a full-service paid media partner managing Google Ads, LinkedIn, and programmatic simultaneously.