Top PPC Specialists for B2B SaaS
Finding the right SaaS PPC specialist can make or break your B2B SaaS growth engine. Paid acquisition is powerful, but expensive when done wrong - and we all know it can be done wrong.
We’ve curated our top list of B2B SaaS PPC freelancers that know how to blend performance, positioning, and platform expertise to drive predictable, scalable pipeline.
Finding a SaaS PPC wizard for your business
Paid acquisition is one of the fastest ways for B2B SaaS companies to generate pipeline, yet it’s also one of the easiest channels to burn cash on. Complex buyer journeys, niche ICPs, long sales cycles, and competitive CPCs mean that generic PPC approaches simply don’t work in SaaS.
You need specialists who understand the nuances of B2B SaaS growth: building campaigns around pain points, aligning ad strategy with your funnel model, using first-party data, and continuously optimising for actual revenue, not vanity clicks.
The right PPC expert won’t just reduce your cost per lead, they’ll help engineer a sustainable, scalable acquisition machine.
That’s why we’ve curated this list of the top B2B SaaS PPC specialists and freelancers. These are practitioners who’ve proven they can turn paid channels like Google Ads, LinkedIn, and Meta into high-intent, ROI-positive growth engines for software companies.
Note from the editor
PPC for B2B SaaS is tricky. Many generalist PPC experts and agencies try and fail to run PPC campaigns for B2B SaaS companies. We've collated this of SaaS PPC experts that have experience in desinging and executing strategies that help grow your business.
Scale your SaaS PPC campaigns with these top experts
So, let's dive into our carefully selected list of SaaS PPC experts who have consistently delivered outstanding results. These professionals are known for their ability to craft tailored strategies that align with your business goals, ensuring every dollar spent contributes to meaningful growth.
Edinburgh, United Kingdom
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United Kingdom
With over a decade of experience in user acquisition, PPC, and SEM, specifically in the Fintech and SaaS industry, I've helped numerous startups and established tech firms scale their operations and achieve remarkable ROI.
My expertise includes:
- Developing and executing comprehensive paid media strategies
- Optimising user acquisition funnels for maximum conversion
- Implementing data-driven decision-making processes
- Scaling growth while maintaining cost-efficiency
- Scaling businesses across Europe & North American markets
I'm always eager to connect with fellow SaaS founders, marketers, and tech enthusiasts to discuss growth strategies, industry trends, and potential collaborations. Let's connect and explore how we can drive your business forward!
London, United Kingdom
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United Kingdom
Dan is an experienced PPC manager with a demonstrated history of creating and managing scaleable cross-channel PPC strategy for clients in B2B SaaS & Technology. Proficient in Google Ads, Microsoft Ads, SA360, Gartner Digital Markets, LinkedIn and GDN.
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Tim Davidson is a B2B SaaS marketing specialist and the founder of B2B Rizz, where he helps SaaS companies accelerate pipeline growth through high-performance LinkedIn advertising, creative strategy and demand-generation execution. With deep expertise in paid social, ABM, messaging and content that cuts through the noise, Tim focuses on generating qualified opportunities—not vanity metrics—by building campaigns that resonate with real buyers.
Known for his direct, practical and creative approach, he works hands-on with clients to refine their positioning, optimise ad performance and develop demand engines that support consistent, scalable revenue growth.
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Jonathan H. Duong is a digital marketing professional specialising in paid search and performance campaigns, with experience across Google Ads and LinkedIn advertising. He brings a data-driven mindset to campaign strategy and optimisation, helping businesses improve lead quality and return on ad spend while ensuring transparency and measurable results.
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Ryan Scollon is a UK-based freelance PPC consultant specialising in lead generation across Google Ads and Bing, with over a decade of experience and more than 450 projects completed for clients in the UK, US and EU. He offers direct access (no account managers), rolling-monthly contracts and a focus on turning clicks into qualified leads through strategic campaign management and proactive optimisation.
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Alex Ridley is a London-based freelance Paid Search Account Director with experience across strategy, campaign management and client relationships, especially in Google Ads, e-commerce and digital marketing. He’s managed teams, driven performance for clients and now works independently via his consultancy, bringing structure, transparency and hands-on expertise to each engagement.
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Nikolas Jenč is a performance-marketing specialist based in Brno, Czech Republic, working primarily with B2B SaaS companies to transform their Google Ads and LinkedIn campaigns into scalable MRR (monthly recurring revenue). His approach emphasises measurable growth over mere clicks, focusing on driving pipeline and high-quality leads through strategic media buying and rigorous tracking.
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Claire Jarrett is a UK-based PPC and Google Ads consultant with over 15 years of experience helping businesses improve lead quality and return on ad spend. Since 2007 she has developed training, authored best-selling books and worked with CEOs and marketing directors to build campaigns that attract qualified clients, not just clicks.
Kingston upon Hull
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United Kingdom
I can’t access that LinkedIn page. Could you paste the key details you want me to use (services offered, typical clients, specialisms etc.)? Alternatively, I can research the LinkedIn page myself and draft a neutral 80-120-word profile based on the details I find.
Find a B2B SaaS Expert
We've collected a directory of B2B SaaS experts and agencies that we've reviewed and categorised based on service and specialism for your review.
FAQs
Some common questions around PPC, Paid ads etc. answered, hopefully.
B2B SaaS PPC requires reaching niche audiences with long sales cycles and multiple decision-makers. Unlike e-commerce or local PPC, SaaS campaigns focus on education, lead nurturing, and pipeline quality, not just immediate conversions.
Google Ads and LinkedIn Ads are typically the most effective because they capture high-intent and job-title-level targeting. Meta Ads can also perform well for retargeting, awareness, and certain PLG motions.
Beyond CPL, SaaS companies track SQLs, pipeline value, sales velocity, CAC, and LTV:CAC ratio. High-performing PPC specialists optimise for revenue impact, not just form fills.
AI improves keyword expansion, predictive bidding, audience modelling, and creative generation. However, it works best when paired with human strategy, especially in complex B2B markets where nuance and positioning matter.
Specialist freelancers understand SaaS buyer psychology, onboarding flows, trial-to-paid dynamics, and technical, niche ICPs. They typically deliver better results, faster execution, and deeper strategic alignment than generalist agencies.