Top Web Design & UX Freelancers
The best B2B SaaS web design and UX freelancers give you senior design and build capability with direct involvement, ideal for founder-led and focused projects. Project fees run roughly $3,000 to $25,000, or day rates around $500 to $900.
Related lists: web design agencies and design and branding agencies.
Note from the author
TLDR
Here's a quick glance at the best web design and UX freelancers for B2B SaaS. We reviewed and collated this shortlist ourselves, so you can dig into the full details below. Our standout picks, grouped by what they do best:
How to choose - quick tips:
With a freelancer you get senior hands directly, so confirm the fit:
- Can you show pipeline and ARR you have influenced, not just traffic, leads or rankings?
- Do you report on SQLs, opportunities and revenue rather than activity metrics?
- Have you worked with B2B SaaS companies at our stage, whether Seed, Series A, Series B or enterprise?
- Are you stronger in marketing-site design, product UX, or both, and does that match our project?
- Can our team edit and manage what you build, and can you show B2B SaaS work that improved usability or conversion?
- What share of your clients are B2B SaaS rather than general B2B or consumer?
A strong freelancer will scope the project clearly, involve you closely, and be honest when a job needs a larger team than one person can provide.
New to this? Our guide to choosing a B2B SaaS marketing agency walks through how to shortlist, compare and pick the right fit.
Making the right choice:
The right choice depends on your stage and what you actually need:
- Marketing site: for a conversion-focused site, hire a Webflow-strong designer who builds for editability.
- Product UX: for interface and workflow design, prioritise a UX specialist with research depth.
- Full rebuild or large scope: if the project needs several disciplines at once, an agency may be the safer choice.
How we handpicked this list
Every provider here is assessed on the same four things: genuine B2B SaaS focus, proof of results, transparency about how they work and what they charge, and reputation, which combine into an overall score.
For web and UX freelancers we weight B2B SaaS focus and proof of results, because software design has specific conversion and usability demands that general design experience does not always cover. We build the shortlist from public evidence, case studies, client feedback and our own category knowledge, and we refresh it as the market moves. Treat it as a researched starting point rather than a substitute for your own due diligence.
Frankie Jamieson is a London-based freelance Webflow designer and developer with a background in design agency work and a specialism in high-performance B2B SaaS websites. Their work combines conversion-focused UX with polished visual design and the technical Webflow capability to build sites that are fast, editable by marketing teams, and built to generate pipeline rather than impress visitors who will not convert. For SaaS companies that want a Webflow website that looks and performs to a high standard without the overhead of a large agency, Jamieson offers senior design and technical capability directly.
Their design work covers homepage and marketing site design, product page and feature page architecture, and conversion-focused landing pages for paid and organic campaigns. The technical Webflow capability means designs are built to a standard that in-house marketing teams can manage and edit without developer support, which removes the bottleneck that typically slows down content updates and campaign landing page production at growth-stage SaaS companies. The B2B SaaS focus means they understand the design conventions and conversion patterns specific to software buying rather than applying generic web design aesthetics.
Frankie Jamieson is a good fit for B2B SaaS companies in the UK that want a senior Webflow designer and developer working closely on their site rather than managing a large agency team. They suit growth-stage companies that need a high-quality Webflow website built with marketing-team editability in mind. They are less suited to companies that need a full design agency with brand strategy, motion design, and multiple specialist disciplines, or to those that need a large team to manage complex projects with multiple simultaneous workstreams.
Key Strengths
Elisabeth Mayr is a London-based freelance UX/UI designer with a background in advertising, branding, and copywriting that gives her a broader perspective on how design decisions connect to brand positioning and audience communication than designers who have come exclusively from a technical product background. Her combined experience means she can work on the visual language and brand expression of a SaaS product or marketing site alongside the UX and interaction design, rather than treating these as separate disciplines requiring different specialists.
Her design work covers UX research, wireframing, UI design, and branding for SaaS and digital products, with an understanding of how the visual and written elements of a digital product work together to communicate value and build trust with buyers. The marketing and copywriting background also means she thinks about how design communicates rather than just how it functions, which produces interfaces that are both intuitive and persuasive rather than optimised for one at the expense of the other.
Elisabeth Mayr is a good fit for B2B SaaS companies in London and the UK that want a freelance UX/UI designer with an integrated understanding of brand, visual communication, and user experience. She suits companies that need design work connected to their brand strategy and messaging rather than purely functional UI production. She is less suited to companies that need a large design team managing complex product design at scale, or to those looking for deep technical UX research capability rather than a designer with a brand and communication perspective on interface design.
Key Strengths
Mark McGuiness is a Bath-based freelance Interaction Designer who delivers end-to-end UX for clients across Bath, Bristol, London, and beyond. His approach covers the full UX process from user research and discovery through to wireframes, prototypes, and final interface design, which means projects are grounded in evidence of how users actually behave rather than assumptions held by the product team. This research-led methodology is particularly valuable for SaaS companies whose buyers have specific professional workflows and information needs that differ significantly from general consumer product assumptions.
His interaction design work covers user research, journey mapping, wireframing, and high-fidelity prototyping, with particular attention to the clarity and intuitiveness of complex workflows that B2B software products often require. The end-to-end capability means he can take a brief from discovery through to a design that development teams can build from, rather than delivering one component of the design process and leaving gaps between stages.
Mark McGuiness is a good fit for B2B SaaS and technology companies in the UK that want a senior UX designer handling the full research and design process rather than just visual production. He suits companies that want research-grounded interaction design rather than graphic design applied to digital products. He is less suited to companies that need a large team managing high-volume design output, or to those that have already done the discovery and research work and need UI production rather than a full UX engagement.
Key Strengths
Richard Hill is a freelance UX designer and founder of RH Digital, a UK-based studio focused on helping SaaS founders and technology startups build digital products that are genuinely useful to their users and commercially viable for their business. His background spans UX research, interface design, and product design, which means his work starts with understanding what users actually need and how that connects to the business objectives of the company commissioning the work rather than producing designs that are visually appealing but disconnected from user behaviour.
His design work covers user research, wireframing, prototyping, and UI design for SaaS products and marketing sites, with a particular emphasis on simplifying complex workflows that technical software often makes unnecessarily difficult for non-technical users. The SaaS focus means he understands the product design conventions and onboarding dynamics specific to software rather than applying generic web design approaches to a product context where user comprehension and retention are critical metrics alongside aesthetics.
Richard Hill is a good fit for SaaS founders and technology startups that want senior UX design input from a specialist who understands both the user experience and the product and commercial context. He suits companies at early to growth stage that need research-grounded UX work rather than surface-level visual design. He is less suited to companies that need a large design team managing multiple simultaneous workstreams, or to those looking for a graphic designer rather than a UX-led product and interface designer.
Key Strengths
How to find the right agency for your B2B SaaS business
Need some more help? Read through our guide to finding a great agency partner.
Find a B2B SaaS Expert
We've collected a directory of B2B SaaS experts and agencies that we've reviewed and categorised based on service and specialism for your review.
FAQs
Some common questions, answered.
For focused projects such as a marketing-site design or a product UX engagement, a senior freelancer gives high quality, direct involvement and good value. Full rebuilds with many parallel workstreams tend to suit an agency.
Project fees commonly run $3,000 to $25,000 depending on scope, or day rates around $500 to $900. Product UX and full site design sit toward the higher end.
Web design usually refers to marketing sites and their visual and conversion design. UX focuses on the usability and interaction design of the product itself. Some freelancers do both, but they are distinct skills, so match to your need.
You should be, and it is worth making a requirement. Ask the freelancer to build on a platform such as Webflow that your marketing team can manage, so you are not dependent on a developer for every change.
For focused projects, often yes. For large rebuilds involving brand, content, development and multiple stakeholders at once, a single freelancer is usually not enough and an agency is the safer route.