Top Web Design & UX Freelancers for SaaS
Finding a great web designer or UX specialist for your B2B SaaS isn’t always easy. We've pulled together a list of the top designers who get SaaS, understand how users think, and know how to build websites that don’t just look good but actually move the metrics that matter.
The Best UX and Web Designers for B2B SaaS
Your product might be brilliant, but your website still needs to prove it.
Anyone building a B2B SaaS company knows the truth: your product can be great, your tech can be impressive, and your sales team can be on fire, but if your website feels confusing or outdated, conversions drop instantly. Buyers don’t stick around to make sense of things. They bounce, and they rarely come back.
That is why good UX and web design are so important in SaaS. You are not just creating a homepage. You are creating a buying experience. You are explaining a complex product to people with very little time and even less patience. A strong SaaS designer understands this world. They know how to turn messy messaging into a clear story, how to simplify complicated features, and how to create a path that leads users to the right action.
Great design in SaaS is not about decoration. It is about clarity, intuition, and conversion. It makes your brand feel polished. It helps prospects understand your value faster. It makes your product feel more trustworthy before they ever book a demo.
This list brings together UX and web designers who specialise in B2B SaaS. They understand the complexity, the audiences, and the fast-moving nature of this space.
Explore the list, find someone who fits your style, and give your SaaS the design quality it deserves.
Note from the editor
UX design spans web design and product design. A great UX designer can turn their hand to any UI challenge. These freelancers have proven experience of working with B2B SaaS web design and product design.
Our handpicked list of SaaS UX & Web Designers
Here is our shortlist of UX and web designers with specialist experience in SaaS Web Design and Product Design.
London
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United Kingdom
Frankie Jamieson is a London-based freelance web designer and Webflow developer who builds high-performing websites for companies worldwide.
Services include UX and visual design in Figma, enterprise-grade Webflow development, and end‑to‑end site projects from sitemap to launch. Sites are built with clean structure, reusable components, and attention to SEO, accessibility, and speed. Clients range from startups to large enterprises across cybersecurity, data, and IoT.
Jamieson’s background spans agency and in‑house roles, including work with global brands and experience as an enterprise Webflow developer at a leading AI security company. He stands out for combining design and development to deliver sites that look good and work hard.
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Richard Hill is a freelance UX designer and founder of RH Digital, a UK-based studio dedicated to helping SaaS founders and tech startups build products that delight users and perform commercially. With more than two decades of experience in digital design, Richard guides clients through a complete UX and brand strategy process, from initial discovery and research to wireframing, prototyping, UI design, and full product outcomes, ensuring that every project is aligned with business goals.
RH Digital works closely with clients to create intuitive, conversion-focused applications, websites, and SaaS platforms, offering a flexible, flat-fee model and hands-on collaboration without the overhead of a traditional agency. Known for a user-first mindset and deep industry experience, Richard delivers bespoke design solutions aimed at improving usability, increasing retention, and maximising ROI for tech-driven businesses.
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Mark McGuiness is a freelance Interaction Designer based in Bradford-on-Avon who works with clients in Bath, Bristol, London and beyond. He delivers a full end-to-end UX process, including user research, wireframing, prototyping, UI design and broader product design, helping organisations improve the usability and visual clarity of their websites, apps and software.
His portfolio includes work for a range of sectors, from educational tools and data-index platforms to eLearning software and maritime-monitoring interfaces, reflecting his ability to adapt to complex digital products. Mark holds a Professional Diploma in UX Design and is known for integrating seamlessly into teams, transforming early concepts into polished, user-centred interfaces, and bringing a thoughtful, detail-driven approach to every project.
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Elisabeth Mayr is a London-based freelance UX/UI designer with a background in branding, marketing and copywriting. Since beginning her design career — after studying Advertising and Brand Management — she has delivered end-to-end user experience and interface design for startups, agencies and corporates, working on web apps, mobile apps, and SaaS products.
Her services span user research, wireframing, prototyping, information architecture, UI design and UX consulting — all driven by a user-centred, brand-aware approach. With eight years of experience, she blends creative copy-writing roots with technical design fluency to help brands deliver seamless, enjoyable and effective digital experiences.
Find a B2B SaaS Expert
We've collected a directory of B2B SaaS experts and agencies that we've reviewed and categorised based on service and specialism for your review.
FAQs
Some common questions, answered around Web Design and UX Design for B2B SaaS companies.
B2B SaaS web design focuses heavily on clarity, conversion, and communicating product value quickly. Unlike e-commerce or lifestyle brands, SaaS websites must explain complex functionality, guide visitors through the product journey, and support bottom-of-funnel actions like demos, trials, and sales calls. Great UX is essential to reducing friction and boosting activation.
UX directly impacts sign-ups, trial activation, and pipeline quality. If users can’t understand your product, navigate your features, or find key information, they’ll churn before they convert. A strong UX designer ensures your site flows logically, emphasises the right CTAs, and supports self-serve buying—critical for modern SaaS growth.
Absolutely. AI tools can speed up wireframes and ideation, but they lack true product understanding, strategic thinking, and user empathy. The best SaaS designers use AI as an accelerator—then apply human expertise to refine the experience, apply brand identity, and craft conversion-led journeys tailored to your ICP and go-to-market model.
Experienced designers analyse user behaviour, heatmaps, scroll depth, and funnel analytics. They optimise hero messaging, simplify feature explanations, restructure navigation, and elevate CTAs. Many also run A/B tests and UX research to validate decisions. The goal is a frictionless path from visitor → sign-up → engaged user.
Look for designers with proven SaaS experience, preferably in your revenue stage (startup, scale-up, or enterprise). Review their case studies for results—not just aesthetics. Check whether they understand product-led growth, onboarding flows, and SaaS messaging. Finally, make sure they collaborate well with marketing, product, and engineering teams.