Top SaaS SEO Experts
The best SaaS SEO experts are senior individual consultants who treat organic search as a revenue channel, offering strategic depth and hands-on work without agency layers. Expect $2,000 to $8,000 a month, or day rates for strategic input.
Related lists: SEO agencies and content marketing agencies.
Note from the author
TLDR
Here's a quick glance at the best SaaS SEO experts for B2B SaaS. We reviewed and collated this shortlist ourselves, so you can dig into the full details below. Our standout picks, grouped by what they do best:
How to choose - quick tips:
With a specialist, you want senior thinking and hands-on delivery, so ask:
- Can you show pipeline and ARR you have influenced, not just traffic, leads or rankings?
- Do you report on SQLs, opportunities and revenue rather than activity metrics?
- Have you worked with B2B SaaS companies at our stage, whether Seed, Series A, Series B or enterprise?
- Will you do the strategy and the hands-on work, and how many clients do you take at once?
- How do you connect SEO to pipeline and ARR, and how do you approach AI search alongside traditional SEO?
- What share of your clients are B2B SaaS rather than general B2B or consumer?
A strong SEO expert will start from your commercial goals and be honest about timelines. Anyone leading with rankings and domain authority is measuring the wrong things.
New to this? Our guide to choosing a B2B SaaS marketing agency walks through how to shortlist, compare and pick the right fit.
Making the right choice:
The right choice depends on your stage and what you actually need:
- Seed to Series A: a freelance SEO expert is frequently the best value, giving senior strategy and execution affordably.
- Need content volume: if you require a lot of production, an agency with a writing team may fit better.
- Strategic direction only: if you have execution capacity but need direction, hire a consultant for strategy and let your team deliver.
How we handpicked this list
Every provider here is assessed on the same four things: genuine B2B SaaS focus, proof of results, transparency about how they work and what they charge, and reputation, which combine into an overall score.
For SEO experts we weight B2B SaaS focus and proof of results, because an individual consultant's value depends on demonstrable, revenue-oriented organic experience in software. We build the shortlist from public evidence, case studies, client feedback and our own category knowledge, and we refresh it as the market moves. Treat it as a researched starting point rather than a substitute for your own due diligence.
Brendan Hufford is a SaaS growth specialist who has led and scaled growth teams at two agencies before building his own practice around a four-part SaaS growth framework applied to organic search, content, and product-led acquisition. His framework-driven approach suits SaaS companies that want a systematic methodology for organic growth rather than ad hoc SEO work, and his agency background means he has direct experience of what early-stage and growth-stage SaaS companies actually need at different points in their development.
His SEO work focuses on the specific dynamics of SaaS organic growth: product-led content that drives trials and activations rather than general educational content, keyword strategies that reflect the buying journey of software buyers, and the integration of SEO with broader go-to-market strategy rather than treating it as a standalone channel. The framework approach means engagements have a clear structure and measurable milestones rather than open-ended retainers.
Brendan Hufford is a good fit for B2B SaaS companies at growth stage that want a systematic, framework-driven approach to SEO and organic growth from a practitioner with direct experience of what works for SaaS. He suits companies that want organic growth connected to their product-led growth strategy. He is less suited to companies that need a large execution team managing high-volume content production, or to those looking for a technical SEO specialist focused primarily on site infrastructure rather than content and growth strategy.
Key Strengths
Hayley Lucas is a UK-based SEO and Digital PR specialist who brings a KPI-focused rigour and commercial accountability mindset to organic search. Her stated specialism in building measurable SEO results rather than producing activity that does not connect to pipeline is reflected in how she structures engagements: clear objectives, tracked metrics, and reporting that answers the commercial questions her clients actually care about rather than presenting traffic and rankings as ends in themselves.
Her SEO work combines organic search strategy, content optimisation, and digital PR into one connected programme rather than managing them as separate services with separate goals. Digital PR in her model is a link acquisition and authority-building tool rather than a reputation management function, which means it contributes directly to the ranking performance of the SEO programme rather than operating in parallel without clear SEO benefit.
Hayley Lucas is a good fit for B2B SaaS and technology companies in the UK that want SEO and digital PR managed by an individual practitioner with a KPI-first approach and a genuine link between the two services. She suits companies that want commercial accountability built into the SEO engagement from the start. She is less suited to companies that need a large agency team executing at high volume, or to those looking for technical SEO infrastructure work as the primary need rather than content, digital PR, and organic strategy.
Key Strengths
Michael Keenan is a B2B SaaS SEO specialist who helps companies acquire users from organic search and convert them into paid accounts. His client portfolio includes Shopify, ManyChat, and HelpScout, which reflects experience working with SaaS companies at the growth stage. His approach covers content strategy, optimisation, and execution as an integrated service rather than treating keyword research, content production, and technical SEO as separate deliverables.
His SEO work is oriented toward commercial outcomes: user acquisition and trial-to-paid conversion from organic channels are the metrics he works toward rather than traffic volume and ranking positions. This commercial focus produces an SEO brief that reflects the specific buying journey of the SaaS products he works on rather than applying a generic keyword strategy to a software category without understanding how buyers actually research and evaluate products.
Michael Keenan is a good fit for B2B SaaS companies that want SEO managed as a growth channel with a clear brief around user acquisition rather than traffic and impressions. He suits growth-stage companies that want a specialist with direct SaaS experience. He is less suited to companies that need a large execution team managing high-volume content production alongside SEO strategy, or to those looking for an agency with multiple specialists rather than an individual practitioner.
Key Strengths
Mike Khorev is a B2B and SaaS SEO specialist focused on helping software companies generate new customers, sales, and revenue through organic search. His work is positioned around the specific SEO dynamics of B2B and SaaS businesses rather than generalist SEO applied to the software category: keyword strategy, content architecture, and conversion optimisation all reflect how software buyers actually research and evaluate solutions rather than how general web audiences behave on consumer search queries.
His SEO work covers keyword research, content strategy, on-page optimisation, technical site health, and link acquisition, all connected to commercial goals around new customer acquisition and ARR rather than traffic and impression metrics. The B2B and SaaS focus means he understands the buyer journey from category awareness through product evaluation to trial conversion that characterises most software purchases, and builds content and site architecture that support that journey.
Mike Khorev is a good fit for B2B and SaaS companies that want SEO specifically calibrated to software buyer behaviour and commercial acquisition goals rather than a generalist organic search service. He suits companies at any stage that want an experienced individual practitioner with direct SaaS category knowledge. He is less suited to companies that need a large agency team executing at high volume, or to those looking for a technical SEO specialist focused primarily on site architecture rather than the content and commercial strategy dimensions of SaaS organic growth.
Key Strengths
Nik Andreev is a UK-based SEO consultant offering high-level strategic services for companies in the UK, Canada, and internationally. His approach is strategic rather than executional: he works at the level of organic growth strategy, helping companies understand the SEO decisions that will have the most material commercial impact rather than managing day-to-day campaign execution. This consultancy model suits companies that have in-house or agency capacity to execute SEO work but need senior strategic direction to ensure the effort is pointing at the highest-leverage opportunities.
His SEO consulting covers organic growth strategy, keyword and competitive analysis, content strategy direction, and technical SEO guidance, with reporting that connects strategic decisions to commercial outcomes rather than organic metrics alone. The international client base gives him experience of SEO strategy across different market contexts, which is relevant for B2B SaaS companies whose buyers are distributed across multiple English-speaking markets with different search behaviours and competitive landscapes.
Nik Andreev is a good fit for B2B SaaS and technology companies that need senior strategic SEO input from an experienced consultant rather than an agency executing a predetermined programme. He suits companies with existing SEO resources that want strategic direction to focus those resources on the most commercially impactful areas. He is less suited to companies that need a hands-on SEO practitioner managing execution alongside strategy, or to those looking for a large agency team delivering comprehensive SEO services.
Key Strengths
Tom Crowe is a UK-based freelance SEO consultant with over eight years of experience working across global brands, small and medium enterprises, and technology companies. His work spans both technical SEO and content strategy, which allows him to address site infrastructure issues and content gaps within the same engagement rather than requiring a separate technical specialist alongside a content strategist. The breadth of client experience across company sizes and categories gives him a practical understanding of which SEO tactics work at different stages of business maturity.
His SEO work covers technical audits, keyword research, content strategy, and on-page optimisation, with reporting that connects organic performance to commercial outcomes rather than stopping at traffic and rankings. The UK and global client base means he is familiar with the competitive SEO landscape in UK markets as well as the differences between UK and international search behaviour that affect keyword strategy for companies with cross-border ambitions.
Tom Crowe is a good fit for B2B SaaS and technology companies in the UK that want an experienced individual SEO consultant managing both technical and content strategy rather than coordinating separate specialists for each. He suits companies at any stage that need practical, commercially grounded SEO guidance. He is less suited to companies that need a large agency team with multiple specialists executing at high volume, or to those with very specific needs requiring deep specialisation in one narrow area of SEO such as large-scale international site architecture.
Key Strengths
Tyler Tafelsky is a US-based SEO specialist with a career dating to 2008, built around an empathy-driven approach: understanding what motivates people to search online rather than optimising mechanically against keyword metrics without reference to the human intent behind each query. This orientation produces SEO strategies grounded in genuine buyer understanding rather than keyword volume data, which is particularly relevant for B2B SaaS categories where the language buyers use when researching solutions often differs significantly from the language companies use to describe their products.
His SEO work covers keyword research, content strategy, on-page optimisation, and technical SEO, with a consistent emphasis on connecting organic performance to the commercial outcomes that matter to the businesses he works with. The long career in SEO gives him direct experience of how search algorithms and buyer behaviour have evolved, which informs more durable strategies than approaches built entirely around current algorithm signals.
Tyler Tafelsky is a good fit for B2B SaaS companies that want SEO grounded in genuine understanding of buyer intent rather than mechanical keyword optimisation. He suits companies that want an experienced individual practitioner rather than an agency team. He is less suited to companies that need a large execution team managing high-volume content production alongside SEO strategy, or to those looking for a recently qualified specialist rather than a practitioner with nearly two decades of direct SEO experience.
Key Strengths
How to find the right agency for your B2B SaaS business
Need some more help? Read through our guide to finding a great agency partner.
Find a B2B SaaS Expert
We've collected a directory of B2B SaaS experts and agencies that we've reviewed and categorised based on service and specialism for your review.
FAQs
Some common questions, answered.
An expert gives you senior strategy and hands-on work with direct involvement, often at lower cost, and suits companies that do not need heavy content volume. An agency suits high-volume production, technical scale and larger teams.
Typically $2,000 to $8,000 a month for ongoing work, or day rates for strategic input. Cost depends on scope and whether they handle execution or advise your team.
As with any SEO, expect six to twelve months for meaningful compounding, sometimes faster for bottom-of-funnel terms. A consultant should set realistic expectations rather than promise quick wins.
Often yes for lean programmes: many senior consultants both set strategy and do the technical and on-page work. For large content volumes, they usually need support from writers or an agency.
Ask for SaaS case studies with pipeline or ARR outcomes, check that they talk about trials, demos and product-led content, and confirm how they handle AI search alongside traditional SEO.