Handbook
We created this handbook to answer common questions, explain concepts and to just generally be useful to anyone working in a B2B SaaS business.
Agency Selection Agency Selection What's the difference between a generalist and a specialist?
Read article: What's the difference between a generalist and a specialist?Agency Selection What's the difference between an Account Manager and a Strategist?
Read article: What's the difference between an Account Manager and a Strategist?Agency Selection What Is the Pitch Team vs. Delivery Team Gap?
Read article: What Is the Pitch Team vs. Delivery Team Gap?What's the difference between vanity metrics and pipeline metrics?
Read article: What's the difference between vanity metrics and pipeline metrics?What is Attribution Theater in SaaS marketing?
Read article: What is Attribution Theater in SaaS marketing?What's the difference between a retainer and outcome-based pricing?
Read article: What's the difference between a retainer and outcome-based pricing?What is survivorship bias in case studies?
Read article: What is survivorship bias in case studies?What is blended CAC masking?
Read article: What is blended CAC masking?What is agency fluff in marketing?
Read article: What is agency fluff in marketing?What Is the Content Mill Model?
Read article: What Is the Content Mill Model?What is brand keyword hijacking?
Read article: What is brand keyword hijacking?Agency Selection What is an IP ownership clause in a contract?
Read article: What is an IP ownership clause in a contract?SEO & Organic Search What is product-led SEO?
Read article: What is product-led SEO?Agency Selection What's the difference between a non-compete and an NDA?
Read article: What's the difference between a non-compete and an NDA?Agency Selection What is a Service Level Agreement (SLA)?
Read article: What is a Service Level Agreement (SLA)?Agency Selection What Is Utilization Rate?
Read article: What Is Utilization Rate?What is a proprietary process or framework?
Read article: What is a proprietary process or framework?What is client churn rate?
Read article: What is client churn rate?What is a Master Services Agreement (MSA)?
Read article: What is a Master Services Agreement (MSA)?What's the difference between a Practitioner and an Account Manager?
Read article: What's the difference between a Practitioner and an Account Manager?Agency Selection Boutique vs Network Agency: What's the Difference?
Read article: Boutique vs Network Agency: What's the Difference?What is logo soup?
Read article: What is logo soup?What Is a FAST Agreement for Startups?
Read article: What Is a FAST Agreement for Startups?What is a Scope of Work (SOW)?
Read article: What is a Scope of Work (SOW)?What's the difference between growth advisory and growth execution?
Read article: What's the difference between growth advisory and growth execution?What is a Growth Audit?
Read article: What is a Growth Audit?What is a fractional executive?
Read article: What is a fractional executive?What's the difference between project scope and a retainer?
Read article: What's the difference between project scope and a retainer?What Is a T-Shaped Operator?
Read article: What Is a T-Shaped Operator?What is an outcome-based retainer?
Read article: What is an outcome-based retainer?What is an advisory retainer?
Read article: What is an advisory retainer?What is value-based pricing in SaaS?
Read article: What is value-based pricing in SaaS?What's the Difference Between Sales-Led and Product-Led GTM?
Read article: What's the Difference Between Sales-Led and Product-Led GTM?What is product-market fit?
Read article: What is product-market fit?What is an Ideal Customer Profile (ICP)?
Read article: What is an Ideal Customer Profile (ICP)?What is Product-Led Growth (PLG)?
Read article: What is Product-Led Growth (PLG)?What is Net Revenue Retention in SaaS?
Read article: What is Net Revenue Retention in SaaS?SEO & Organic Search What is internal linking in SEO?
Read article: What is internal linking in SEO?SEO & Organic Search What Are SERP Features?
Read article: What Are SERP Features?SEO & Organic Search What is search intent in SEO?
Read article: What is search intent in SEO?SEO & Organic Search What Are Core Web Vitals?
Read article: What Are Core Web Vitals?SEO & Organic Search What is crawl budget and does it matter?
Read article: What is crawl budget and does it matter?
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