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Agency · Toronto, Canada

InterTeam

Toronto paid ads agency running Google, LinkedIn, Reddit, Meta, Bing and ChatGPT ads for B2B SaaS

Our overview

InterTeam is a paid advertising agency that works with B2B SaaS companies, and some B2B service firms, to generate qualified leads and pipeline. It runs campaigns on Google, YouTube, Bing, LinkedIn, Reddit, Facebook, Instagram and ChatGPT, with paid search described as its strongest channel for SaaS.

The agency works as a full-service ad partner. It sets up ad accounts, writes the copy, designs the creative, builds landing pages and sets up conversion tracking with GA4, heat mapping, click fraud detection and CRM integrations, so that campaigns can be optimised towards qualified leads rather than clicks or form fills. Clients review and approve the work.

On delivery, InterTeam says it optimises accounts daily, talks to clients through a shared Slack channel and sends reports in the middle and at the end of each month. It also publishes free resources such as a keyword generator, a Google Ads launch checklist and ad copy templates, and offers free ad account audits.

At a glance

Type
Agency
Based in
Toronto, Canada

Services

  • PPC
  • Performance Marketing
  • Digital marketing

Industries

  • B2B SaaS
  • Software

Profile last checked

How we scored InterTeam

Four scores out of 5 with equal weight, averaged to give the overall score. Nobody pays to be listed or to be ranked higher.

Our review methodology

Overall

3.31/5

B2B SaaS focus4.25/5
4.25 out of 5.The homepage headline and service pages position the agency around ads for B2B SaaS, and both named testimonials are SaaS companies, though the services page also targets B2B services firms.
Proof of results2.75/5
2.75 out of 5.Named testimonials from Coefficient (doubled weekly conversions) and Pimly (ROI positive within 90 days) plus homepage figures like 6x ROAS and 7x more leads that are not tied to named clients; no case study pages were among those reviewed.
Transparency3.25/5
3.25 out of 5.Services, deliverables and ways of working (daily optimisation, shared Slack, twice-monthly reports) are clearly described, but only one team member (Cole) is named on the pages reviewed and there is no pricing.
Reputation3/5
3 out of 5.The site says it is a certified LinkedIn Ads agency and ranked on Clutch, shows an awards section, and publishes a blog and free PPC tools, but the awards are not detailed in the text reviewed.

Where InterTeam ranks

The top lists they are on, and what we said about them on each.

  • Ranked #4

    The Best B2B SaaS Performance Marketing Agencies Rated

    Best for: SaaS firms running paid ads across several channels

    • Six ad platforms under one team
    • Optimises for qualified leads
    • Creative, copy and landing pages included
    Read our review

    InterTeam offers performance marketing for B2B SaaS through paid media only. It runs campaigns across Google, YouTube, Bing, LinkedIn, Reddit, Facebook, Instagram and ChatGPT, using search to catch buyers already looking for a solution and paid social to build awareness and retarget high-intent visitors. The agency connects ad accounts to the client's CRM so that bidding and optimisation follow qualified leads rather than raw form fills.

    The proof is thinner than the positioning. Two named testimonials back the claims: Coefficient reports doubled weekly conversions and two record quarters, and Pimly reports being ROI positive within 90 days on LinkedIn. Homepage figures, including a 6x ROAS within two months and 7x more leads within three months, are not attributed to named clients. InterTeam says its case studies show pipeline in the millions, but those pages were not among those reviewed.

    The working model is clearly laid out: a turnkey setup covering creative, copywriting, landing pages and conversion tracking, daily optimisation, a shared Slack channel and reports in the middle and at the end of each month. That makes it a good fit for SaaS teams that want one partner to run paid acquisition end to end. It is a less natural fit for companies wanting organic growth, lifecycle email or broader strategy work, which the site does not cover.

  • Ranked #11

    The Best B2B SaaS PPC Agencies Reviewed & Ranked

    Best for: SaaS teams wanting hands-on Google and LinkedIn Ads

    • Paid search built around buying intent
    • Daily account optimisation
    • Tracking linked to the CRM
    Read our review

    InterTeam is a Toronto paid advertising agency that runs Google, Bing, LinkedIn, Reddit, Facebook and ChatGPT ads for B2B SaaS companies. Paid search is the core of the offer. The Google Ads page describes targeting keywords with in-market intent, using negative keywords to cut waste, retargeting visitors to pricing and contact pages through Display and YouTube, and setting up tracking with GA4, click fraud detection and CRM integrations. The agency also writes the copy, designs the creative and builds landing pages.

    The evidence on the site is mainly testimonial. Hannah Recker, Growth Advertiser at Coefficient, says the team doubled weekly conversions on Google Ads, and Brian Collins, Head of Growth at Pimly, says LinkedIn Ads were ROI positive within 90 days. The homepage also lists results such as a 6x ROAS and a 7x rise in leads, but does not say which clients these came from. InterTeam says it has case studies with pipeline figures, which were not among the pages reviewed, and that it is a certified LinkedIn Ads agency.

    It suits SaaS marketing teams that want a responsive paid search and paid social partner with daily changes and a shared Slack channel. Companies looking for SEO, content or a wider marketing programme alongside their ads will need another partner for that work.

From interteammarketing.com

What their own website says, checked .

In their words: “We Build Ads That Drive Real Pipeline For B2B SaaS”

Clients they name
Coefficient, Pimly

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