Product Marketing Specialist

• Develop comprehensive product marketing strategies that align with company objectives and target customer needs.
• Collaborate with Product Development teams to understand product features, benefits, and differentiation in order to craft compelling value propositions.
• Create persuasive product messaging and narratives that effectively communicate the value of our products to various audiences.
• Develop a range of marketing collateral, including product presentations, sales enablement materials, and customer-facing content.
• Execute go-to-market plans for product launches, coordinating activities across departments and ensuring seamless execution.
• Conduct competitive analysis to identify strengths, weaknesses, opportunities, and threats for our products in the market.
• Collaborate with the Marketing team to create and execute campaigns that drive demand and engagement for our products.
• Collaborate with Sales teams to provide them with the tools and resources needed to effectively communicate product value to customers.
• Analyse market trends, customer feedback, and performance metrics to inform ongoing product marketing strategies and improvements.
• Coordinate with external partners, agencies, and vendors to enhance the impact of product marketing initiatives.

• X years of experience in product marketing or related roles.
• Strong understanding of product marketing principles and strategies.
• Excellent written and verbal communication skills to craft compelling narratives and messaging.
• Creative thinking and storytelling ability to effectively communicate product value.
• Analytical mindset with the ability to interpret data and translate insights into actionable strategies.
• Collaborative approach with the ability to work cross-functionally and manage multiple stakeholders.
• Strong project management skills to ensure successful execution of product marketing initiatives.
• Experience with market research, competitive analysis, and customer segmentation.
• Proficiency in marketing tools and platforms.
• Adaptability to changing market conditions and business priorities.

If you are a passionate and results-driven Product Marketing Specialist with a knack for translating product features into compelling stories, we invite you to apply for this role at [Company Name]. Join us in bringing our products to market with creativity and impact.