SEO Content Plan Spreadsheet
Use this simple spreadsheet to help plan and execute your SEO content and ensure your website starts to generate more relevant traffic. We've included some placeholder content to give you an idea of how we use it.
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What's inside
Who the template is for
This content plan is designed for B2B SaaS founders, marketing leaders, content strategists, and agencies who want a practical, no-fluff way to plan SEO content that actually moves the needle. If you’re tired of scattered documents, random keyword lists, and content that doesn’t support pipeline, this template is built for you. It’s especially useful for SaaS companies with complex products, long sales cycles, or multiple personas who need a framework that brings clarity and structure to their content strategy.
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How to Use It
Start by entering your target keywords and the spreadsheet automatically guides you through clustering, prioritising, and assigning content. Use it to map every topic to intent, funnel stage, and business value, ensuring you never create content that doesn’t serve a purpose. You can use it for monthly planning, quarterly roadmapping, or as a living system that your marketing team updates as new opportunities appear. Whether you’re launching a new SEO strategy or tightening up an existing one, the spreadsheet becomes your single source of truth for what to create, when to create it, and why.
What’s Inside
This spreadsheet gives you everything you need to build a clear, structured, and SaaS-specific SEO content plan. It includes keyword research fields, topic clustering, search intent mapping, content briefs, priority scoring, funnel alignment, and competitor insights — all organised in a way that makes planning fast and strategic rather than overwhelming. It’s built for the way SaaS companies actually create content, with sections for product-led topics, integration keywords, comparison pages, and pain-point content, so you can confidently build a plan that drives qualified traffic and pipeline.
