Head of Marketing (SaaS Scale-up)

• Develop and lead the overall marketing strategy, including branding, positioning, messaging, and go-to-market plans.
• Collaborate with Sales, Product, and Leadership teams to align marketing strategies with business objectives and growth targets.
• Build, manage and mentor a high-performing marketing team, providing leadership, guidance, and professional development opportunities.
• Create and execute demand generation campaigns to drive customer acquisition, engagement, and retention.
• Develop and manage multi-channel marketing campaigns, including digital marketing, content marketing, events, webinars, and more as required.
• Analyse market trends, competitive landscape, and customer insights to refine and adjust marketing strategies.
• Oversee the development of compelling marketing content, collateral, and presentations.
• Drive thought leadership initiatives, including whitepapers, industry reports and any relevant speaking engagements.
• Manage the marketing budget and allocate resources effectively to maximise ROI.
• Collaborate with our external agencies, partners, and vendors to enhance marketing efforts and expand our reach.
• Monitor and report on key marketing performance metrics and KPIs.
• Stay informed about industry trends, emerging technologies, and best practices to ensure a competitive edge.

• 3+ years of experience in senior marketing roles, preferably in the SaaS industry.
• Proven track record of driving successful marketing strategies and campaigns in a technology/SaaS environment.
• Strong leadership skills with experience managing and mentoring marketing teams.
• In-depth understanding of SaaS business models, target markets, and customer personas.
• Strategic thinker with the ability to translate vision into actionable marketing plans.
• Excellent project management skills to manage multiple initiatives and stakeholders.
• Data-driven mindset with the ability to analyse marketing metrics and make data-backed decisions.
• Proficiency in digital marketing, demand generation, and marketing automation platforms.
• Exceptional communication and presentation skills.
• Strong organisational skills and attention to detail.
• Up-to-date knowledge of SaaS and technology industry trends.

If you're an accomplished and visionary marketing leader with a passion for driving SaaS growth, we encourage you to apply for the role of Head of Marketing at [Company Name]. Join us in leading our marketing efforts, strengthening our brand's presence, and contributing to our company's continued success in the SaaS industry.