About
Team 4 is a London-based B2B SaaS marketing agency operating under the Inbound Engine® brand, a registered methodology built around compounding organic acquisition rather than paid dependency. They work with B2B SaaS companies in niche industries where precise positioning and category authority matter more than volume tactics.
Overview
The agency takes a consultancy-first approach, mapping the full acquisition architecture before executing starting at the bottom of the funnel and working back. Their core services span SEO, GEO (generative engine optimisation), content strategy, and analytics and PPC/Paid Media with a focus on building systems that continue to perform without continuous ad spend.
Team 4 is a strong fit for B2B SaaS companies in the £2M–£100M ARR range that are looking to reduce reliance on paid channels, or that operate in specialist verticals where most agencies lack the depth to position effectively. They're less suited to early-stage startups without product-market fit, or companies looking for high-volume content production without strategic underpinning.
Their clients have included companies in construction tech, document management, carbon accounting, and field service software categories where buyers are specific and generic demand-gen rarely works.
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