About
Overview
Lee Smith is a results-driven Marketing Director with more than 20 years of experience leading B2B and B2C marketing strategy, brand development and digital transformation. He has held senior leadership roles where he delivered measurable business growth through data-driven strategy, compelling content, ABM, demand generation and high-performing team leadership.
His background spans corporate design, digital marketing, e-commerce, SaaS, SEO, social media, marketing operations and creative direction, with a track record that includes major increases in marketing-attributed leads, global brand expansion, full website and messaging overhauls, and end-to-end campaign ownership.
Today, he provides strategic marketing leadership for early-stage B2B SaaS companies that need CMO-level expertise to scal, supporting them with go-to-market strategy, demand generation, product marketing, pricing, marketing operations and brand development.
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