About
Global B2B agency for technology and industrial brands, aligning marketing to sales with scalable, data-driven outcomes.
Overview
Ledger Bennett is a global B2B marketing agency founded in 1985 and acquired by Havas in February 2024, now operating as "Ledger Bennett, a Havas Company" within Havas Media Network. CEO Andrea Glenn led 50% revenue growth in the years before the deal, picking up clients like Expleo, Aptean and Indeed alongside long-standing relationships with GE Digital and LinkedIn.
Two things to know. First, the proprietary "Forever Customer" model and "Fluid Talent" embedded resourcing approach are still in play and are the agency's actual differentiators. Second, since the Havas deal, the offer has expanded to draw on the broader group's CX, ecommerce, and creative capabilities, sitting alongside Havas Business as a 100+ person B2B specialism.
Best fit for: large, multi-region B2B brands (especially in tech, industrial, and professional services) that want enterprise-scale marketing, ABM, and demand gen with the resources of a holding group behind it.
Contributed content
Ledger Bennett
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