Agency · London, United Kingdom
Equanax
London RevOps and CRM consultancy that cleans up data and process, then builds AI agents into the CRM.
Our overview
Equanax is a revenue operations and AI engineering consultancy based in London. It works in three areas: CRM consulting (implementation, migration, data hygiene and ongoing admin), RevOps consultancy on a fractional or project basis (pipeline architecture, sales operations automation and reporting), and AI deployment, where it builds agents that qualify, research, chase and report inside a client's existing CRM.
Its flagship offer is the AI QuickStart, a 90-day program in four phases that deploys five AI agents into the business. Every engagement starts with a free 15-minute audit on a call, which looks at the client's actual CRM and ends with a written findings snapshot the client keeps. Equanax says it works inside existing CRMs and processes so sales teams keep selling while the setup is rebuilt.
Its published case studies cover a US accounting practice management SaaS company, a food-waste AI scale-up, an NHS-adjacent healthcare platform, an FCA-regulated investment manager, an insurance group, a US building services company, a US sales consultancy and an eCRM agency. Equanax says it works with seed to Series B companies and lists clients including Lantum, Envestnet Yodlee, Introhive, Winnow and Third Bridge.
At a glance
- Type
- Agency
- Based in
- London, United Kingdom
Services
- Revenue operations
- Marketing Operations
- Hubspot
Industries
- B2B SaaS
- HealthTech
- AI
Profile last checked
How we scored Equanax
Four scores out of 5 with equal weight, averaged to give the overall score. Nobody pays to be listed or to be ranked higher.
Overall
1.81/5
- B2B SaaS focus1.5/5
- 1.5 out of 5.Positioning is aimed at sales teams and CRMs in general, not SaaS; of eight case studies only the accounting practice management SaaS and the food-waste AI scale-up are clearly software companies.
- Proof of results2/5
- 2 out of 5.Homepage quotes a 71% rise in revenue per deal, 2X win rate and up to 46% shorter sales cycles, but none are tied to a named client or case study; case study headlines are mostly operational, with one number (an 86% cut in sync errors).
- Transparency2.5/5
- 2.5 out of 5.Services, the 90-day four-phase program and the free 15-minute audit with a written snapshot are clearly described, but no team members are named on the pages reviewed and no pricing is published.
- Reputation1.25/5
- 1.25 out of 5.The site shows a Companies House number, a London address and a blog, but no awards, partner tiers, third-party reviews or named client logos in the text reviewed.
Where Equanax ranks
The top lists they are on, and what we said about them on each.
- Ranked #25
The Best Marketing Ops Agencies
Best for: Sales-led B2B teams with a messy CRM
- CRM clean-up before AI agents
- Free audit with written findings
- Fixed 90-day AI QuickStart
Read our reviewHide our review
Equanax is a London RevOps and CRM consultancy that cleans up processes and data before building AI agents inside a company's CRM. Its work covers CRM implementation and migration, data hygiene, ongoing admin, pipeline architecture, sales operations automation and reporting built on real records. The flagship AI QuickStart is a 90-day program in four phases that deploys five AI agents, and every engagement starts with a free 15-minute audit that ends with a written findings snapshot.
The case studies page lists eight projects, including an SDR queue that ranks itself for a US accounting practice management SaaS company, a single call record for a food-waste AI scale-up, and an 86% cut in sync errors for a US sales consultancy. The homepage quotes figures such as a 71% increase in revenue per deal and up to 46% shorter sales cycles, but does not tie them to named clients. Most of the published work is sales and CRM operations rather than marketing automation.
Equanax suits sales-led B2B teams that already run a CRM and want their data and pipeline stages fixed before adding AI. It is less suited to buyers who want campaign work, lead nurture or demand generation, or who want a long record of SaaS clients, as the published client mix also includes investment, insurance and building services firms.
From equanax.com
What their own website says, checked .
In their words: “Stop Scaling Headcount. Start Scaling Revenue.”
Case studies on their site
- Every Deal Gets a Defined Path, and Compliance Gets a Paper Trail (FCA-Regulated Investment Manager) (opens in a new tab)
- One Live Source of Truth for Estate Coverage Across 71 NHS Trusts (NHS-Adjacent Healthcare Platform) (opens in a new tab)
- An 86% Cut in Sync Errors Frees Reps From Firefighting the CRM (US Sales Consultancy) (opens in a new tab)
- One Trustworthy Call Record Instead of a Patchwork of Rep Notes (Food-Waste AI Scale-Up) (opens in a new tab)
- One Answer to "What Did This Contact Agree To", Across Every Business Unit (Multi-Business-Unit Insurance Group) (opens in a new tab)
- One Live Revenue Cockpit Leadership Opens Every Morning, No Hand-Pulled Reports (US Building Services Company) (opens in a new tab)
- An SDR Queue That Ranks Itself, So Reps Always Work the Right Leads First (US Accounting-Practice-Management SaaS) (opens in a new tab)
- The Manual Write-Up Step Disappears: Call Transcript to Client-Ready Deck (eCRM Agency) (opens in a new tab)
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