About
We're the bunch of B2B SaaS experts behind this corner of the internet. We created this resource and directory to make some peoples lives a littler easier.
Overview
The SaaS Hackers are a wandering guild of B2B SaaS marketing experts; equal parts strategists, storytellers, and patient negotiators of unruly CRMs.
Some say the group first assembled in the dim glow of a dashboard at 2 a.m., united by a shared belief that funnels should make sense and attribution should not require divination.
Others claim they met by accident while trying to escape a conference session titled “The Future of AI Search Marketing.” Both accounts feel true enough.
What is known is that the SaaS Hackers spend their days roaming the tangled forests of positioning, messaging and SEO, gathering the sort of practical wisdom that only emerges after your fifteenth iteration of a landing page headline.
They have a knack for spotting the quiet signals buried inside noisy markets, and for explaining complex things in a way that doesn’t make SaaS founders want to lie down on the floor.
They share their collected knowledge here. Not as sages or prophets, but as fellow travellers who have survived the same quests: the Launch That Shouldn’t Have Launched, the Lead Scoring Debate of ’22, the KPI That No One Agreed To But Somehow Got Reported Anyway.
Their work isn’t meant to be grand or heroic. It’s meant to be useful.
And if you ever find yourself wandering the winding corridors of B2B SaaS growth, pricing pages, or yet another product naming exercise…
…follow their notes.
They’ve mapped a few of the pitfalls and fallen in most of them too.
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