Exalt Growth

SEO and Generative Engine Optimization (GEO) for B2B SaaS companies, making them the default answer wherever their buyers or AI agents search.

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About

Exalt Growth is a bespoke SEO and Generative Engine Optimization consultancy exclusively for B2B SaaS. We build predictable organic growth engines that perform across both traditional search and AI platforms. Capped client roster. Founder led delivery. 10x growth results.

Overview

Exalt Growth is a boutique SEO and GEO (Generative Engine Optimisation) consultancy run by Jack Boutchard, exclusively for funded B2B SaaS companies between Seed and Series C. Where most SEO agencies have bolted AI search onto an existing playbook, Exalt was built around it from the start.

Boutchard previously led SEO at Dovetail (878% organic traffic growth) and Cascade (670% growth, contributing to a $40M Series A). The work runs on a proprietary framework called EGOS, covering entity architecture, topical authority, technical foundations, and AI citation tracking. Engagements are founder-led, capped at a small number of clients, and remote-first through Slack and Notion.

Best fit for: funded B2B SaaS teams who want SEO and AI search visibility built together rather than bolted on, and who value senior strategic input over a deep agency bench.