Freelancer
Lily Ugbaja
Our overview
Generated $2m+ in client revenue from a single piece of content. I've helped brands like WordPress, HubSpot, Zapier, and more create what I call specific content.
The old way focuses on competitor data, I use your own data to get you more of your best customers. Go to lilyugbaja.com to learn more about my strategy, and book yourself a free consultation!
What does Lily Ugbaja do?
Lily Ugbaja is a B2B SaaS content specialist who writes what she calls specific content. Her profile says she builds content from a client’s own data, aimed at winning more of its best customers, where the usual approach starts from competitor data.
The work covers long-form SEO articles, product-led content that brings the client’s product into the piece, and briefs that set the angle and the buyer language for each article.
Who is Lily Ugbaja a good fit for?
Her profile names WordPress, HubSpot and Zapier among the brands she has helped, and says she has generated $2m+ in client revenue from a single piece of content. She suits SaaS companies that want a small number of carefully researched pieces with a clear pipeline goal.
Teams that have published plenty of content without seeing sales from it are likely buyers. If you need many pieces a month across several formats, check her capacity first.
What to ask Lily Ugbaja before you hire them
- Which piece generated $2m+ in client revenue, and how was that revenue tracked to it?
- What data of ours do you need to start, and who pulls it together?
- What did you write for WordPress, HubSpot and Zapier?
- How many pieces a month can you produce at this standard?
At a glance
- Type
- Freelancer
Services
- Content marketing
Our review by service
Content marketing
Lily Ugbaja is a B2B SaaS content specialist who has built a reputation for producing content that drives measurable commercial outcomes rather than traffic and engagement metrics. Her client portfolio includes WordPress, HubSpot, and Zapier, and she has documented generating significant revenue from individual content pieces by focusing on what she calls specific content: deeply researched, intent-aligned pieces that speak directly to the specific problems and contexts of a defined buyer rather than the broad educational content that most B2B content programs produce. The distinction between specific and generic content is what separates her work from commodity content production.
Her content work covers long-form SEO articles, product-led content that integrates the client's product into the narrative, and strategic briefs that identify the specific angles and buyer language that make content commercially effective rather than just editorially competent. The research investment she applies to each piece means content is accurate, specific, and genuinely useful to the buyers it is targeting rather than optimized for search metrics while being thin on substance.
Lily Ugbaja is a good fit for B2B SaaS companies that want individual content pieces produced to a very high standard with a measurable pipeline contribution goal rather than content at volume. She suits companies that have tried content before and found it generated traffic without commercial impact, and want a writer who starts with what will actually move a qualified buyer. She is less suited to companies that need high-volume content production across multiple formats simultaneously, or to those looking for a content strategist managing a full program rather than a specialist writer producing individual high-impact pieces.
FAQs
Some common questions, answered
What is Lily Ugbaja’s specific content approach?
Lily Ugbaja’s specific content approach starts from a company’s own data and aims to bring in more of its best customers. Her profile sets it against content built on competitor data. In practice it means researched, intent-led articles written for a clearly defined buyer and the problems they face.
Which companies has Lily Ugbaja worked with?
Lily Ugbaja’s profile names WordPress, HubSpot and Zapier among the brands she has helped create content. She also says she has generated $2m+ in client revenue from a single piece of content, so ask which piece that was and how the revenue was measured.
What content does Lily Ugbaja write?
Lily Ugbaja writes long-form SEO articles, product-led content that works the client’s product into the story, and strategic briefs that set the angle and buyer language for each piece. She focuses on a small number of well-researched pieces for B2B SaaS companies, each with a clear commercial goal.
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