Our overview
Lee Smith is a results-driven Marketing Director with more than 20 years of experience leading B2B and B2C marketing strategy, brand development and digital transformation. He has held senior leadership roles where he delivered measurable business growth through data-driven strategy, compelling content, ABM, demand generation and high-performing team leadership.
His background spans corporate design, digital marketing, e-commerce, SaaS, SEO, social media, marketing operations and creative direction, with a track record that includes major increases in marketing-attributed leads, global brand expansion, full website and messaging overhauls, and end-to-end campaign ownership.
Today, he provides strategic marketing leadership for early-stage B2B SaaS companies that need CMO-level expertise to scal, supporting them with go-to-market strategy, demand generation, product marketing, pricing, marketing operations and brand development.
What does Lee Smith do?
Lee Smith is a fractional CMO who gives early-stage B2B SaaS companies senior marketing leadership without a full-time hire. He has more than 20 years of experience leading B2B and B2C marketing, covering strategy, brand development and digital transformation.
His work for SaaS companies covers go-to-market strategy, demand generation, product marketing, pricing, marketing operations and brand development. His background also takes in corporate design, digital marketing, e-commerce, SEO, social media, ABM and creative direction.
Who is Lee Smith a good fit for?
Lee suits early-stage B2B SaaS companies that need CMO-level thinking but are not ready to hire a full-time marketing leader. It fits founders who want one senior person to set the plan and take on pricing and product marketing as well as demand generation.
His track record includes increases in marketing-attributed leads, global brand expansion and full website and messaging overhauls, so he is used to owning a campaign from start to finish.
What to ask Lee Smith before you hire them
- How many days a month would you give us, and which work would you do yourself?
- Which SaaS companies have you led marketing for, and at what stage were they?
- How would you approach our pricing and positioning in the first few months?
- Would you build and manage a team or agencies under you, or work alone?
At a glance
- Type
- Freelancer
Services
- Fractional CMO
Where Lee Smith ranks
The top lists they are on, and what we said about them on each.
- Ranked #4
Best Fractional CMOs for B2B SaaS Companies
Best for: Early-stage go-to-market leadership across the board
- 20+ years across B2B and B2C
- GTM, demand gen, product marketing and pricing
- One senior operator instead of several hires
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Lee Smith is a marketing leader with more than 20 years across B2B and B2C, covering strategy, brand development and digital transformation. His background spans SaaS, e-commerce, SEO, social, marketing operations and creative direction, with a track record that includes large increases in marketing-attributed leads, global brand expansion, and full website and messaging overhauls. Today he provides CMO-level leadership to early-stage B2B SaaS companies.
His breadth suits companies that need go-to-market strategy, demand generation, product marketing, pricing and brand handled by one senior operator rather than several hires. A good fit for early-stage B2B SaaS companies that want experienced marketing leadership across strategy and execution as they scale.
FAQs
Some common questions, answered
What does Lee Smith do?
Lee Smith is a fractional CMO for early-stage B2B SaaS companies. He brings more than 20 years of B2B and B2C marketing leadership and covers go-to-market strategy, demand generation, product marketing, pricing, marketing operations and brand development for companies not yet ready for a full-time CMO.
How much experience does Lee Smith have?
Lee Smith has more than 20 years of experience leading B2B and B2C marketing strategy, brand development and digital transformation. He has held senior leadership roles, and his track record includes increases in marketing-attributed leads, global brand expansion, and full website and messaging overhauls.
Does Lee Smith work with early-stage SaaS companies?
Yes, Lee Smith works with early-stage B2B SaaS companies that need CMO-level expertise as they grow. He supports them with go-to-market strategy, demand generation, product marketing, pricing, marketing operations and brand development, acting as one senior operator in place of several hires.
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