Agency · San Francisco, United States
FunnelEnvy
CRO & personalization partner using data, experimentation & ML to tailor journeys and lift SaaS revenue.
Our overview
FunnelEnvy is a CRO and personalization partner that helps B2B SaaS convert more demand into revenue. They integrate first-party data, experimentation, and machine-learning-driven experiences to tailor journeys by persona and lifecycle stage. FunnelEnvy’s programs connect website, product, and marketing systems so improvements are measurable in pipeline terms. It’s a lever for SaaS teams that already have traffic and want higher demo rates, ACVs, and expansion.
What does FunnelEnvy do?
FunnelEnvy is a San Francisco agency that works on website conversion, experimentation and marketing data for B2B and SaaS companies. Its website lists a long set of services that fall into three groups.
- Conversion and experimentation: end-to-end experimentation, conversion rate optimization, revenue funnel optimization, and website design and development
- Measurement and data: revenue-driven measurement strategy, website and full-funnel analytics audits, attribution modeling, and data integration across media, website, marketing automation and CRM
- Marketing operations: predictive lead and account scoring, lead scoring and routing, martech integrations, marketing automation, data audits and marketing platform consulting
It also lists strategy, program structure and ROI analysis, plus lead generation and demand generation. The thread through all of it is turning existing traffic into pipeline you can measure.
Who does FunnelEnvy work with?
FunnelEnvy’s website names B2B, SaaS, and enterprise data and software as its industries. Clients named on its site include Dice.com and TIBCO.
The work needs enough traffic to test against. That points to SaaS companies already spending on acquisition whose website converts below what it could.
How does FunnelEnvy work?
FunnelEnvy says it was founded in 2013, and its tagline talks about helping businesses grow efficiently for over a decade. Our review says it combines first-party data, experimentation and machine learning to personalize its clients’ websites by persona and lifecycle stage.
The services list shows how much of the job is plumbing. Before tests run, the agency audits analytics, joins data from ads, the website, the marketing automation platform and the CRM, and sets up attribution, so each test is judged on pipeline as well as on clicks. High-velocity technical delivery is listed as a service in its own right, which suggests FunnelEnvy builds and ships the tests itself.
What results does FunnelEnvy’s website point to?
FunnelEnvy’s website features a case study titled “How FunnelEnvy helped TIBCO drive a 5% annualized lift in conversions”. That is the one case study we found on the pages we read.
What to ask FunnelEnvy before you hire them
- How much monthly traffic do we need before your experimentation program is worth running?
- Which of your clients were SaaS companies at our stage, and what did the work change for them?
- Which tools would you run tests on, and who owns them if we part ways?
- How would you join our ad, website and CRM data, and how long does that set-up take?
- Would you build the tests and website changes yourselves, or hand them to our developers?
At a glance
- Type
- Agency
- Based in
- San Francisco, United States
- Founded
- 2013
As their own website states it.
Services
- Marketing Operations
- Digital marketing
- Strategy
- Revenue operations
- Web design
Industries
- B2B SaaS
Profile last checked
How we scored FunnelEnvy
Four scores out of 5 with equal weight, averaged to give the overall score. Nobody pays to be listed or to be ranked higher.
Overall
4.25/5
- B2B SaaS focus4/5
- 4 out of 5.Funnels / personalization for B2B & SaaS
- Proof of results4/5
- 4 out of 5.“40%+ CVR gains,” Optimizely case study
- Transparency5/5
- 5 out of 5.Pricing page in nav; team clear
- Reputation4/5
- 4 out of 5.Enterprise logos & client quotes
Where FunnelEnvy ranks
The top lists they are on, and what we said about them on each.
- Ranked #7
The Best Marketing Ops Agencies
Best for: Conversion and personalization through experimentation
- Conversion and personalization specialists
- Behavioral data, experimentation and machine learning
- Lifts return without raising ad budget
Read our reviewHide our review
FunnelEnvy is a San Francisco conversion optimization and personalization partner for B2B and SaaS companies, working at the data and experimentation end of marketing operations. Rather than running campaigns, it focuses on what happens once traffic arrives: using behavioral data, experimentation and machine learning to personalize on-site experiences and lift conversion from existing demand. For a SaaS company already spending on acquisition, that is the operational lever that raises return without raising budget.
This puts FunnelEnvy in a narrower but deeper lane than the full-service shops on this list. It suits teams with enough traffic to test against and a website that is underperforming its potential. A good fit for B2B SaaS companies that want to improve conversion and personalization through structured experimentation, rather than buy more top-of-funnel media.
- Ranked #15
Best B2B SaaS Marketing Agencies, Ranked
Best for: Conversion through experimentation and personalization
- The conversion side of digital marketing
- Data, experimentation and machine learning
- Makes existing channel spend go further
Read our reviewHide our review
FunnelEnvy is a San Francisco agency that focuses on the conversion side of digital marketing for B2B and SaaS companies. While most agencies concentrate on driving traffic, FunnelEnvy works on what that traffic does next: using data, experimentation and machine learning to personalize website experiences and lift the rate at which visitors become trials and demos. In a digital program, it is the layer that makes every other channel's spend go further.
The work depends on having enough traffic to test against, so it fits companies already investing in acquisition whose site is leaving conversions on the table. It is a conversion specialist, best paired with the channel work that feeds it. A good fit for B2B SaaS companies that want to raise conversion through structured experimentation and on-site personalization rather than simply buying more traffic.
From funnelenvy.com
What their own website says, checked .
In their words: “Helping businesses grow efficiently for over a decade”
- Services they list
- End-to-End Experimentation, Website Design & Development, High-Velocity Technical Delivery, Strategy, Program Structure, and ROI Analysis, Revenue-Driven Measurement Strategy, Website & Full-Funnel Analytics Audit, Data Integration Across Media, Website, MAP, & CRM, Predictive Lead & Account Scoring, Attribution Modeling, Lead Scoring & Routing, MarTech Integrations, Data Audits & Recommendations, Marketing Platform Consulting, Conversion Rate Optimization, Analytics & Attribution, Marketing Automation, website conversion rate optimization, lead generation, demand generation, Revenue Funnel Optimization
- Industries they serve
- B2B, SaaS, Enterprise Data & Software
- Founded
- 2013
- Clients they name
- Dice.com
Case studies on their site
FAQs
Some common questions, answered
Where is FunnelEnvy based?
FunnelEnvy is based in San Francisco, in the United States. The agency works on conversion rate optimization, experimentation, analytics and marketing operations for B2B and SaaS companies, and its website names enterprise data and software among the industries it serves.
What services does FunnelEnvy offer?
FunnelEnvy offers experimentation, conversion rate optimization, website design and development, analytics audits, attribution modeling, data integration across media, website, marketing automation and CRM, lead and account scoring, lead routing, martech integrations and marketing automation, according to its website. The aim is to turn existing traffic into measurable pipeline.
Which companies has FunnelEnvy worked with?
FunnelEnvy’s website names Dice.com among its clients and features a case study on TIBCO, titled “How FunnelEnvy helped TIBCO drive a 5% annualized lift in conversions”. Ask for further examples from SaaS companies closer to your size and sales model before a first call.
How long has FunnelEnvy been running?
FunnelEnvy says on its website that it was founded in 2013, and its tagline describes helping businesses grow efficiently for over a decade. Its services today span conversion work, analytics, attribution, data integration and marketing operations for B2B and SaaS companies.
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