Agency · Vancouver, Canada
Forget the Funnel
Growth consultancy improving SaaS acquisition, activation & retention through customer insights & frameworks.
Our overview
Forget the Funnel is a growth strategy consultancy that helps SaaS companies improve acquisition, activation, and retention through customer insights. They train and equip SaaS marketers with frameworks that connect product usage data to marketing actions. Forget the Funnel’s programs are ideal for teams building sustainable, insight-driven growth systems.
What does Forget the Funnel do?
Forget the Funnel is a growth strategy consultancy in Vancouver, Canada, that helps SaaS companies improve acquisition, activation and retention through customer insight. Its website sums up the approach as Customer-Led Growth.
The site lists five ways to work with it or learn from it:
- Customer-Led Growth Framework: its own method for turning what customers say and do into marketing decisions
- Workshops: sessions that train SaaS marketers in the framework
- Consulting: hands-on advisory work with a company’s team
- Book and podcast: published material on the same ideas
That mix of teaching and advice means the work mostly changes how your own team plans and decides.
Who does Forget the Funnel work with?
The website names SaaS, marketing and product management as the areas it serves. Its profile with us points to early-stage SaaS companies, particularly teams that want growth grounded in research into why customers buy, stay and expand.
It fits a company that has spent on marketing without the growth to show for it and wants to find out why before spending more. A team that needs campaigns built and run each week would need to pair it with people who execute.
How does Forget the Funnel work?
Forget the Funnel trains and equips SaaS marketers with frameworks that link product usage data to marketing actions. Workshops and consulting sit side by side on its website, so a buyer can choose between learning the method and having the consultancy apply it with them.
Customer research comes first. Positioning, messaging, channel choices and onboarding changes follow from what that research shows, so expect interviews and data work early in any engagement.
What to ask Forget the Funnel before you hire them
- What is the difference between a workshop and a consulting engagement, and which would suit our stage?
- How many customer interviews do you run, and who on our side needs to be involved?
- Which SaaS companies have used the Customer-Led Growth Framework, and what changed for them?
- Once the research is done, who carries out the changes to messaging and onboarding?
At a glance
- Type
- Agency
- Based in
- Vancouver, Canada
Services
- Strategy
- Marketing Operations
Industries
- B2B SaaS
Profile last checked
How we scored Forget the Funnel
Four scores out of 5 with equal weight, averaged to give the overall score. Nobody pays to be listed or to be ranked higher.
Overall
3.75/5
- B2B SaaS focus5/5
- 5 out of 5.Advisory / consulting for B2B SaaS
- Proof of results3/5
- 3 out of 5.Testimonials only (publicly)
- Transparency3/5
- 3 out of 5.Leaders visible; no pricing
- Reputation4/5
- 4 out of 5.Recognized thought leaders / speakers
Where Forget the Funnel ranks
The top lists they are on, and what we said about them on each.
- Ranked #13
Top Marketing Agencies for B2B SaaS Start-ups
Best for: Customer research before scaling marketing
- Customer insight before more execution
- Diagnoses why growth has stalled
- Research-led positioning and activation
Read our reviewHide our review
Forget the Funnel is a Vancouver-based growth consultancy that works with early-stage SaaS companies on the customer insight and growth strategy work that most companies skip in their rush to execute acquisition campaigns. Their model is built around the premise that most SaaS marketing fails not because of poor execution but because the underlying strategy is not grounded in accurate understanding of why customers buy, stay, and expand. For early-stage companies that are struggling to grow despite significant marketing investment, this diagnostic approach often reveals the real problem before more execution is prescribed.
Their work with startups covers customer research, positioning and messaging clarity, acquisition channel prioritization, and onboarding and activation improvement, all grounded in qualitative and quantitative evidence about how actual customers make decisions. The rigor of the research-first approach means strategy recommendations are more actionable and more accurate than those produced by agencies that skip the customer insight step and go directly to tactical execution.
Forget the Funnel is a strong fit for early-stage B2B SaaS companies that want to understand their customers properly before scaling marketing spend, and that are willing to invest in the strategy work that makes subsequent execution more effective. They suit companies experiencing low conversion or high churn that want to understand why before trying more tactics. They are less suited to companies that already have strong customer insight and need execution capacity rather than strategic diagnosis, or to those that want immediate pipeline results rather than a research-led strategic foundation.
From forgetthefunnel.com
What their own website says, checked .
In their words: “Customer-Led Growth”
- Services they list
- Customer-Led Growth Framework, Workshops, Consulting, Book, Podcast
- Industries they serve
- SaaS, Marketing, Product Management
FAQs
Some common questions, answered
Where is Forget the Funnel based?
Forget the Funnel is based in Vancouver, Canada. It is a growth strategy consultancy for SaaS companies, and its website describes its approach as Customer-Led Growth, with workshops, consulting, a book and a podcast built around its Customer-Led Growth Framework.
What does Forget the Funnel offer?
Forget the Funnel offers its Customer-Led Growth Framework through workshops and consulting, plus a book and a podcast on the same ideas. The consultancy helps SaaS teams improve acquisition, activation and retention by grounding marketing decisions in customer research and product usage data.
Does Forget the Funnel work with early-stage SaaS companies?
Yes. Forget the Funnel works with early-stage SaaS companies, especially those that want to understand why customers buy and stay before investing more in campaigns. Its programs train marketers to connect customer insight and product usage data to their acquisition, activation and retention plans.
Does Forget the Funnel run marketing campaigns?
Forget the Funnel focuses on growth strategy, customer research and training rather than running campaigns day to day. Its website lists workshops and consulting around its Customer-Led Growth Framework, so most companies would need their own team or another supplier to carry out the work.
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