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Agency · Remote, USA

Exalt Growth

SEO and Generative Engine Optimization (GEO) for B2B SaaS companies, making them the default answer wherever their buyers or AI agents search.

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About Exalt Growth

Exalt Growth is a bespoke SEO and Generative Engine Optimization consultancy exclusively for B2B SaaS. We build predictable organic growth engines that perform across both traditional search and AI platforms. Capped client roster. Founder led delivery. 10x growth results.

Our overview

Exalt Growth is a boutique SEO and GEO (Generative Engine Optimization) consultancy run by Jack Boutchard, exclusively for funded B2B SaaS companies between Seed and Series C. Where most SEO agencies have bolted AI search onto an existing playbook, Exalt was built around it from the start.

Boutchard previously led SEO at Dovetail (878% organic traffic growth) and Cascade (670% growth, contributing to a $40M Series A). The work runs on a proprietary framework called EGOS, covering entity architecture, topical authority, technical foundations, and AI citation tracking. Engagements are founder-led, capped at a small number of clients, and remote-first through Slack and Notion.

Best fit for: funded B2B SaaS teams who want SEO and AI search visibility built together rather than bolted on, and who value senior strategic input over a deep agency bench.

What does Exalt Growth do?

Exalt Growth is an SEO and GEO (generative engine optimization) consultancy that works only with B2B SaaS companies. Its website says it was founded in 2021 and uses the line “Become Your Category’s Default Answer”, meaning the brand buyers and AI tools name first.

The services its website lists fall into these groups:

  • SEO: SaaS SEO, technical SEO, semantic SEO, product-led SEO and transactional SEO
  • AI search: GEO, AI SEO automation, agentic technical SEO and “Search Everywhere Optimization”
  • Content: content strategy and SEO content
  • Ways to buy: SEO as a service, one-off SEO projects, SEO advisory, fractional SEO and growth consulting

Its profile describes the work as running on its own framework, EGOS, which covers entity architecture, topical authority, technical foundations and AI citation tracking.

Who does Exalt Growth work with?

Exalt Growth’s profile says it works with funded B2B SaaS companies from Seed to Series C. Clients named on its website are Dovetail, GoCodes, Aerosend, Cascade, Sintra AI, Numa AI, Chewzie and Unisport.

The best match is a funded SaaS team with clear positioning that wants search and AI visibility built as one program. It is a weaker fit for companies that need high volumes of content, paid media, or visual web design and build, which the profile suggests pairing with a separate design studio.

How does Exalt Growth work?

Exalt Growth is founder-led. Its founder, Jack Boutchard, sets and carries out the strategy himself, and the client list is capped, so each account gets close senior attention. Work runs remotely through Slack and Notion.

Content is planned around the topics a company has a right to own, and is built to earn both rankings and AI citations over time. Paid channels are not part of the offer.

What results does Exalt Growth’s website point to?

Exalt Growth publishes results pages on its site. The case studies we found on the pages we read are:

  • “How we 10x Dovetail’s organic growth”
  • “How we Increased GoCodes New Customer Sales 164%”
  • “Creating Cascade’s Category Through Product-Led SEO”
  • “How Exalt Growth Became the #1 AI Recommendation”, about its own site

Its profile adds that the founder previously led SEO at Dovetail, with 878% organic traffic growth, and at Cascade, with 670% growth.

What to ask Exalt Growth before you hire them

  • How many clients do you take on at once, and is there space for us now?
  • Which parts of the work does the founder do himself, and who else is involved?
  • How does EGOS track AI citations, and which AI tools does it cover?
  • Which of your offices or time zones would we work with?

At a glance

Type
Agency
Based in
Remote, USA
Founded
2021

As their own website states it.

Services

  • LLM & GEO
  • SEO
  • Strategy
  • Web design
  • Content marketing

Industries

  • B2B SaaS

Profile last checked

Where Exalt Growth ranks

The top lists they are on, and what we said about them on each.

  • Ranked #11

    The Best B2B SaaS Agencies for AI Search Visibility Ranked

    Best for: GEO as a core acquisition channel from day one

    • GEO built into the EGOS framework
    • AI citation tracking as a core component
    • One program across search and AI
    Read our review

    GEO and AI visibility are built into Exalt Growth's model from the start rather than added as a secondary service. The EGOS framework that governs all engagements includes AI citation tracking as a core component alongside technical SEO, entity architecture, and topical authority. For B2B SaaS companies, where buyers increasingly use ChatGPT, Perplexity, and Google AI Overviews to research software categories before running a traditional search, the two channels need to be treated as one program rather than two.

    Boutchard's approach to GEO rests on the relationship between entity recognition, content depth, and domain authority. The signals that make a source trustworthy for human readers also make it citable for AI models, so the same foundational work that improves organic rankings simultaneously improves the probability of appearing in AI-generated responses. There is no separate GEO tactic layer sitting on top of an SEO program — it is the same work, structured to perform across both.

    Exalt Growth suits B2B SaaS companies that want GEO treated as a core acquisition channel from the start of an engagement rather than a bolt-on experiment. They are less suited to companies that need high-volume AI visibility work across a large content program, or to those looking for a broad multi-service partner where GEO sits alongside paid and ABM.

  • Ranked #12

    Best Enterprise B2B SaaS Marketing Agencies

    Best for: AI-native SEO and GEO in growth architecture

    • Founder-led SEO and GEO for funded SaaS
    • 878% at Dovetail, 670% at Cascade
    • A senior specialist, not a big agency
    Read our review

    Exalt Growth is a founder-led SEO and GEO consultancy built for funded B2B SaaS companies from Seed to Series C, with documented results including roughly 878% organic growth at Dovetail and 670% at Cascade. On the enterprise side, its relevance is search depth rather than scale of headcount: a proprietary framework spanning entity architecture, technical infrastructure and generative engine optimization, aimed at making a software brand the default answer in both Google and AI search.

    Because it is a boutique where the founder develops and executes strategy directly, it suits larger SaaS companies that want senior, specialist search expertise rather than a big full-service enterprise agency. A good fit for funded and scaling B2B SaaS companies that want AI-native SEO and GEO built into their growth architecture by a senior specialist.

  • Ranked #13

    Top Agencies for B2B SaaS Scale-ups

    Best for: SEO for scale-ups without an in-house specialist

    • An organic engine to cut paid dependency
    • Boutchard’s Dovetail and Cascade experience
    • Founder-led, capped roster
    Read our review

    Scale-ups are Exalt Growth's natural territory, specifically those between Series A and Series C that have found product-market fit and want an organic growth engine that reduces paid dependency. At this stage, organic performance often lags behind what the domain authority could support, and that gap is where the EGOS framework finds its most direct application. Boutchard's prior work at Dovetail and Cascade — both growth-stage SaaS companies at the time — gives the firm direct reference experience of what organic growth looks like at scale-up pace.

    The structured framework, founder-led delivery, and capped roster mean scale-up teams get strategic depth and close attention rather than being handed to a junior account team. This matters particularly for companies at Series B or C where the marketing function is capable but lacks a dedicated senior SEO resource, and where the cost of a wrong strategic direction compounds quickly.

    Exalt suits scale-ups that have a capable in-house marketing function but no dedicated SEO specialist, or that have run agency SEO before and found execution quality fell short of what was promised strategically. They are less suited to scale-ups that need a large execution team for high content volume, or to companies at the later growth stage needing a full-service partner across multiple channels.

  • Ranked #14

    Top Marketing Agencies for B2B SaaS Start-ups

    Best for: Structured organic growth, not a content experiment

    • Willing to engage from Seed stage
    • Foundations cheaper to build than retrofit
    • Calibrated to investor timelines
    Read our review

    Exalt Growth's stated range begins at Seed, making them one of the few specialist SEO and GEO consultancies willing to engage with very early-stage B2B SaaS companies. However, the model is built for companies that are genuinely ready to invest in organic growth — founders at Seed stage who treat SEO as a long-term infrastructure investment rather than an immediate lead generation tactic. The engagement requires that the company has enough product and positioning clarity to inform a content strategy.

    The case for engaging early is straightforward: entity architecture, topical authority, and technical SEO foundations are significantly cheaper and faster to build correctly from scratch than to retrofit after two years of unfocused publishing. Boutchard's background at growth-stage funded SaaS companies rather than bootstrapped projects means the approach is calibrated to companies with investor timelines and a growth mandate.

    Seed and early Series A companies are a fit where they have defined ICP, clear product positioning, and enough budget to invest properly. Pre-product-market-fit companies are not the right fit, nor are companies looking for a low-cost content experiment rather than a properly structured organic growth engagement.

  • Ranked #16

    Top Web Design Agencies for B2B SaaS

    Best for: SEO and technical site architecture, design separate

    • SEO and technical site architecture
    • Built to rank and be cited by AI search
    • Pair with a separate design studio
    Read our review

    Exalt Growth is a boutique, founder-led SEO and GEO consultancy for funded B2B SaaS companies, run by Jack Boutchard. On a web design list its relevance is specific and worth being clear about: Exalt is not a visual design-and-build studio, but its work shapes the parts of a website that determine search and AI visibility, site architecture, technical SEO, entity structure and programmatic page systems. For a SaaS company rebuilding or restructuring its site, that search-architecture input is where Exalt adds value.

    Companies wanting brand-led visual design and Webflow development should pair Exalt with a dedicated design studio. But for making sure a new or rebuilt site is engineered to rank and to be cited by AI search, it is a strong specialist. A good fit for B2B SaaS companies that want the SEO and technical architecture of a website handled properly, alongside separate visual design and build.

Our review by service

SEO

Exalt Growth is a boutique SEO consultancy run by Jack Boutchard, built exclusively for funded B2B SaaS companies between Seed and Series C. Boutchard previously led SEO at Dovetail, where organic traffic grew 878%, and at Cascade, where 670% organic growth contributed to a $40M Series A. All work is delivered by the founder on a capped client roster, which limits scale but preserves the close strategic involvement that most agencies cannot sustain.

Their proprietary EGOS framework covers entity architecture, topical authority, technical foundations, and AI citation tracking as one connected system. Technical fixes and content strategy are designed around the same goal: building the domain and brand into a cited authority in both traditional search and AI-generated results. Engagements are structured around outcomes rather than deliverables, with organic pipeline contribution treated as the primary metric.

Exalt Growth is a strong fit for funded B2B SaaS companies between Seed and Series C that want founder-level SEO expertise applied directly to their account, with both traditional organic and AI visibility treated as one integrated problem. They are less suited to companies looking for a large execution team or high content volume, or to later-stage businesses that need a full-service agency rather than a specialist consultancy.

Content marketing

Content at Exalt Growth serves the SEO and GEO program rather than existing as a standalone service. Work is built around topical authority: identifying the subjects a B2B SaaS company genuinely has the right to own, then creating content structured to compound both search rankings and AI citation probability over time. The framing is content as infrastructure rather than content as output, prioritizing durability over publishing frequency.

Production is founder-led, which means briefs, angles, and quality standards are set at the top of each engagement rather than delegated to a production team. This keeps content closely aligned with the company's positioning and the entity architecture being built for the account. The trade-off is that the model is not designed for high-volume content operations — a single engagement cannot sustain the same output as a dedicated content agency.

The fit is strongest for B2B SaaS companies that have tried content before and found it produced traffic without pipeline, or that are starting a content program with a clear brief to build category authority from the ground up. Exalt is less suited to companies that need high-volume production, multiple simultaneous content channels, or content treated as a workstream separate from SEO strategy.

From exaltgrowth.com

What their own website says, checked .

In their words: “Become Your Category's Default Answer”

Services they list
SEO, Generative Engine Optimization (GEO), Content Strategy, Technical SEO, Growth Consulting, SEO-as-a-Service, SEO Projects, SEO Advisory, SaaS SEO, SEO Strategies, Organic Growth, Product-Led SEO, Transactional SEO, SEO Content, Agentic Technical SEO, Semantic SEO, Generative Engine (GEO), AI SEO Automation, Search Everywhere Optimization, Fractional SEO Services
Industries they serve
B2B SaaS, SaaS, B2B
Offices
Sydney, Australia, San Francisco, United States, New York City, United States, Copenhagen, Denmark
Founded
2021
Clients they name
Dovetail, GoCodes, Aerosend, Cascade, Sintra AI, Numa AI, Chewzie, Unisport

FAQs

Some common questions, answered

Where is Exalt Growth based?

Exalt Growth’s profile lists it as remote, in the USA, and the consultancy works remotely through Slack and Notion. It is an SEO and GEO consultancy for funded B2B SaaS companies, founded in 2021 according to its website, with clients such as Dovetail, GoCodes and Cascade.

What services does Exalt Growth offer?

Exalt Growth offers SaaS SEO, technical and semantic SEO, product-led SEO, GEO, AI SEO automation, content strategy and SEO content. Its website says clients can buy this as SEO as a service, one-off projects, advisory or fractional SEO, all run through its EGOS framework.

Who runs Exalt Growth?

Exalt Growth is run by its founder, Jack Boutchard, who sets and carries out the strategy for each client on a capped roster. His profile says he previously led SEO at Dovetail and Cascade, and the consultancy’s case studies include both companies alongside GoCodes.

Does Exalt Growth work with early-stage SaaS companies?

Exalt Growth works with funded B2B SaaS companies from Seed to Series C. Its profile says early-stage clients need enough product and positioning clarity to shape a content plan, and should be ready to treat SEO as a long-term investment in the business.

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