Agency · Chicago, IL, United States
Walker Sands
Full‑service B2B agency with fintech specialism, providing PR, content and demand gen for SaaS firms.
Our overview
Walker Sands is a full-service B2B marketing agency that combines PR, content, branding, and demand generation for technology and SaaS companies. They bridge thought leadership and pipeline performance, offering programs that deliver awareness and measurable business results. Walker Sands is ideal for enterprise SaaS firms balancing brand and demand goals.
What does Walker Sands do?
Walker Sands is a B2B marketing agency in Chicago, USA, that combines public relations, content, branding and demand generation for technology companies. Its website says it helps growth-stage and enterprise B2B companies turn marketing strategy into measurable business impact.
The services named on its site are:
- PR and content: public relations, content and social media
- Brand and creative: branding, creative services and motion design
- Demand and digital: demand generation, digital marketing and web
- Strategy and operations: insights and strategy, and RevOps and GTM engineering
With PR and RevOps both on the list, a buyer can use the same agency for media coverage and for pipeline reporting.
Who does Walker Sands work with?
Walker Sands’ website lists twelve sectors. Technology ones include artificial intelligence, cloud and IT services, cybersecurity, fintech and financial services, HR tech and martech, alongside manufacturing, healthcare, supply chain and logistics, professional services consulting, and retail and e-commerce.
Its profile with us points to B2B SaaS companies at scale-up stage and above, especially those that want PR and thought leadership working next to pipeline goals.
How does Walker Sands work?
Walker Sands says it was founded in 2001 and names four offices: Chicago, Boston, Seattle and San Francisco. With teams in several cities, expect a senior group covering separate disciplines on larger accounts.
The profile highlights research reports as a regular part of its content and PR work, used to earn media coverage and give sales teams material to share. RevOps and GTM engineering sit next to the creative and PR services, so reporting can be part of the same contract.
What results does Walker Sands’ website point to?
Walker Sands has a Work page on its website, though no case studies were named on the pages we read. Its badges say it has been an Inc. 5000 Fastest-Growing Company honoree 10 times and a Chicago Tribune Top Workplace.
What to ask Walker Sands before you hire them
- Which SaaS companies have you run PR and demand generation for, and can we see the results?
- How do you decide whether a research report is worth the investment for a company our size?
- Who from the team would lead our account, and which office are they in?
- What does your RevOps and GTM engineering work cover, and does it need a separate budget?
At a glance
- Type
- Agency
- Based in
- Chicago, IL, United States
- Founded
- 2001
- Team size
- 0
As their own website states it.
Services
- Content marketing
- Digital marketing
- Strategy
- Marketing Operations
Industries
- B2B SaaS
- AI
- FinTech
- HRTech
- MarTech
- CyberSecurity
Profile last checked
How we scored Walker Sands
Four scores out of 5 with equal weight, averaged to give the overall score. Nobody pays to be listed or to be ranked higher.
Overall
4.0/5
- B2B SaaS focus3/5
- 3 out of 5.B2B-focused (tech-heavy), not SaaS-exclusive
- Proof of results4/5
- 4 out of 5.Case studies with measurable outcomes
- Transparency4/5
- 4 out of 5.Capabilities/industries/team clear
- Reputation5/5
- 5 out of 5.Top-tier B2B PR & marketing reputation
Where Walker Sands ranks
The top lists they are on, and what we said about them on each.
- Ranked #10
Top Agencies for B2B SaaS Scale-ups
Best for: Senior team for demanding scale-up briefs
- PR, content and thought leadership combined
- Research reports that earn coverage
- Senior team for demanding briefs
Read our reviewHide our review
Walker Sands serves B2B tech and SaaS companies at scale-up stage and above, and the integrated PR-plus-content model they offer becomes particularly valuable at this stage of growth. Scale-ups that need to establish thought leadership alongside organic acquisition, build analyst and media relationships that support both brand credibility and deal support, and create content that serves multiple buyers in an increasingly complex purchasing committee are the natural fit for Walker Sands' multi-service approach.
Their research report capability is directly relevant to scale-up marketing teams that need content that drives pipeline, earns coverage, and builds category authority simultaneously rather than producing separate assets for each objective. The agency's scale and seniority of team also suits the more demanding requirements of scale-up marketing functions: complex briefs, multiple stakeholders, and the expectation that agency output will hold up to scrutiny from an increasingly professional in-house team.
Walker Sands is a strong fit for B2B SaaS scale-ups in North America that want thought leadership, content, and PR coordinated by one agency rather than managed separately. They suit companies at Series B and beyond that are building category authority alongside demand generation. They are less suited to scale-ups that need a pure performance marketing partner focused on channel efficiency metrics, or to those that want content managed as a standalone acquisition channel independent of PR and brand strategy.
Our review by service
Content marketing
Walker Sands is a Chicago-based integrated B2B tech and SaaS agency with a content practice that combines PR, thought leadership, and demand generation editorial into one program. Their content work is designed to build brand authority in the B2B technology space alongside organic visibility: pieces are produced to earn media coverage and analyst citations as well as to rank in search, which reflects the agency's heritage in tech PR as much as content marketing. The combination of earned media and owned content is what makes their editorial approach distinct from content-only agencies.
Their content covers thought leadership articles, research reports, and editorial assets that serve both the PR and organic acquisition objectives simultaneously. The research reports in particular are a content type where Walker Sands has a long track record: original B2B tech research that earns media coverage, links, and authority while also generating qualified leads and content upgrades. For SaaS companies that want content investment to serve multiple functions rather than a single channel, this multi-purpose editorial model is more efficient than commissioning content and PR separately.
Walker Sands is a good fit for B2B SaaS and technology companies that want content as part of an integrated PR and demand generation program where thought leadership and earned media are as important as organic rankings. They suit growth-stage through enterprise technology companies in North America. They are less suited to companies looking for a pure content SEO shop focused exclusively on keyword-driven organic acquisition, or to those that need a content partner with no PR or earned media component.
From walkersands.com
What their own website says, checked .
In their words: “Walker Sands helps growth-stage and enterprise B2B companies turn marketing strategy into measurable business impact.”
- Services they list
- B2B marketing, Public Relations, Digital Marketing, Creative services, Strategy, RevOps & GTM Engineering, Branding, Content, Creative, Demand Generation, Insights + Strategy, Motion Design, Social Media, Web
- Industries they serve
- Technology, Artificial Intelligence, Manufacturing, Professional Services Consulting, Supply Chain + Logistics, Cloud + IT Services, Cybersecurity, Fintech + Financial Services, Healthcare, HR Tech, Martech, Retail + E-commerce
- Offices
- Chicago, Boston, Seattle, San Francisco
- Founded
- 2001
- Team size
- 0
- Partner badges and awards
- Inc. 5000: 10-time Fastest-Growing Company Honoree, Chicago Tribune Top Workplace, #6 Top US B2B Marketing Agency
FAQs
Some common questions, answered
Where is Walker Sands based?
Walker Sands is based in Chicago, in the United States, with further offices in Boston, Seattle and San Francisco named on its website. The agency says it was founded in 2001 and works with growth-stage and enterprise B2B companies across technology and several other sectors.
What services does Walker Sands offer?
Walker Sands offers public relations, content, social media, branding, creative services, motion design, demand generation, digital marketing, web, insights and strategy, and RevOps and GTM engineering. Its website describes these as B2B marketing for growth-stage and enterprise companies that want strategy turned into measurable business impact.
Does Walker Sands work with SaaS companies?
Walker Sands works with B2B technology companies, and its profile with us points to SaaS businesses at scale-up stage and above. Its website lists sectors such as artificial intelligence, cloud and IT services, cybersecurity, fintech, HR tech and martech, though the pages we read did not mention SaaS by name.
How long has Walker Sands been running?
Walker Sands says on its website that it was founded in 2001. It has since grown to four offices in Chicago, Boston, Seattle and San Francisco, and lists ten appearances as an Inc. 5000 Fastest-Growing Company honoree and a Chicago Tribune Top Workplace award among its badges.
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