Agency · New York, United States
Tinuiti
Full‑funnel performance agency blending search, social & lifecycle marketing with rigorous attribution.
Our overview
Tinuiti is a full-funnel performance agency that supports SaaS brands across search, social, programmatic, and lifecycle marketing. They emphasize audience strategy, creative, and measurement, stitching together campaigns with attribution models that show true contribution to pipeline.
Tinuiti’s teams operate with a strong test-and-learn culture, helping marketers scale efficiently while improving conversion and retention across longer B2B buying cycles common in software.
What does Tinuiti do?
Tinuiti is a performance marketing agency based in New York that runs search, social, TV, commerce and lifecycle marketing for large brands. Its tagline is “Love Growth. Hate Waste.” The services its website lists fall into five groups:
- Search and social: paid search, paid social, affiliate and influencer work
- TV, audio and display: TV, audio and display advertising
- Commerce: commerce services, including what it calls Adaptive Commerce
- Lifecycle: email and SMS
- Creative and conversion: creative production and conversion rate optimization
Our review describes it as a full-funnel agency that supports SaaS brands with audience strategy, creative and measurement, and lists its best fit as large-scale performance marketing in retail and ecommerce.
Who does Tinuiti work with?
Tinuiti’s website names apparel, B2B, beauty, food and beverage, and home services among its industries. The clients it names include Carter’s, E.L.F. Beauty, Honest, Poppi, DSW, Olly, Sony, Seventh Generation, Hourglass, Chomps, Murad, eos, Liquid I.V., Leafguard, appfolio, Away, Blueair, Bonafide and corepower yoga.
The pages we read do not mention SaaS. SaaS Hackers lists Tinuiti for B2B SaaS, software and enterprise companies, so a software business should ask how much of the team works on B2B accounts.
How does Tinuiti work?
Tinuiti says it was founded in 2004 and gives its team size as 1000+. Our review notes a test-and-learn culture, its Bliss Point methodology and its own analytics, with attribution models built to show what each channel adds.
Its partner badges cover the main ad platforms: Google Premier Agency Partner, Microsoft Elite Partner, Amazon Ads Advanced Partner, Meta Business Partner, TikTok Marketing Partner, Walmart Premium+ Partner and Certified Meridian Partner. It also lists Ad Age’s Small Agency of the Year, Microsoft Global Agency of The Year, Google Premier Partner of the Year Award and Inc. 5000.
What results does Tinuiti’s website point to?
Tinuiti’s case studies on the pages we read include “16% Revenue Growth Through Meta-Powered Omnichannel Strategy”, “How Reading the Cart Helped poppi Grow Sales 91%”, “Hourglass Unlocks $1M in Global Expansion via AI Search Strategy” and “How Sony Connected Thursday Night Football to New-to-Brand Sales and Brand Lift”.
What to ask Tinuiti before you hire them
- Which B2B software clients do you work with now, and can we see a case study for one of them?
- How does your measurement handle a sales cycle of several months that ends in a signed contract?
- Who on your team of 1000+ would run our account, and how many B2B accounts have they run?
- What is the smallest budget you take on for a B2B SaaS company?
At a glance
- Type
- Agency
- Based in
- New York, United States
- Founded
- 2004
- Team size
- 1000+
As their own website states it.
Services
- Digital marketing
- Content marketing
- Marketing Operations
- Strategy
- Revenue operations
- Social Media
Industries
- B2B SaaS
- Software
Profile last checked
How we scored Tinuiti
Four scores out of 5 with equal weight, averaged to give the overall score. Nobody pays to be listed or to be ranked higher.
Overall
4.0/5
- B2B SaaS focus2/5
- 2 out of 5.Large full-funnel performance agency; not SaaS-focused
- Proof of results5/5
- 5 out of 5.Enterprise case studies with strong metrics
- Transparency4/5
- 4 out of 5.Leadership/services transparent
- Reputation5/5
- 5 out of 5.Large independent US agency with awards
Where Tinuiti ranks
The top lists they are on, and what we said about them on each.
- Ranked #8
Best Enterprise B2B SaaS Marketing Agencies
Best for: Large paid budgets managed with rigorous analytics
- A large independent performance agency
- Bliss Point methodology and proprietary analytics
- Measurement that holds up to board scrutiny
Read our reviewHide our review
Tinuiti is one of the larger independent performance marketing agencies in North America, with a substantial enterprise client base across retail, DTC, and B2B technology. At enterprise scale, their depth in paid media technology, proprietary analytics tools, and the team capacity to manage large, complex campaigns across multiple channels simultaneously are genuine advantages over mid-market agencies that cannot resource at that level. For enterprise B2B SaaS companies with significant paid media budgets and complex attribution requirements, Tinuiti can handle the infrastructure that smaller agencies cannot.
Their Bliss Point methodology and proprietary analytics platform are specifically built for enterprise-level measurement: understanding the contribution of every marketing channel to revenue in a way that holds up to CFO and board scrutiny requires data infrastructure that most agencies do not have. Enterprise SaaS marketing teams that have found traditional attribution models insufficient for explaining their full-funnel marketing investment will find Tinuiti's approach materially more useful.
Tinuiti is a strong fit for enterprise B2B SaaS and tech companies with substantial paid media budgets that need performance marketing managed at scale with rigorous analytics and attribution infrastructure. They suit large organizations with complex multi-channel programs across paid search, paid social, programmatic, and commerce. They are less suited to growth-stage SaaS companies that need a boutique partner rather than a large agency infrastructure, or to those whose primary acquisition channels are organic and inbound rather than paid media.
Our review by service
Content marketing
Content at Tinuiti sits inside a large-scale performance marketing operation rather than existing as a standalone editorial service. Their content team produces assets in support of paid media campaigns, email programs, and SEO work, with each piece shaped by the attribution data that runs across the agency's channels. For B2B SaaS companies running significant paid programs alongside organic, this means content briefs are informed by what paid campaigns are learning about buyer intent and message performance rather than editorial instinct.
The scale of Tinuiti's operation means content can be produced at volume across multiple formats simultaneously, which suits companies with complex content requirements across different channels, stages of the funnel, and buyer personas. Their analytics infrastructure tracks content performance against the same revenue metrics used for paid, which makes the contribution of content investment comparable to paid spend rather than reported on separate terms. For SaaS companies that have struggled to make content accountable alongside other marketing channels, this shared measurement framework is practically useful.
Tinuiti is a reasonable fit for mid-market and enterprise B2B SaaS companies that need content managed as one component of a large-scale performance marketing engagement rather than as a separate editorial investment. They suit companies with significant paid media programs that want content aligned with those programs. They are less suited to companies looking for a dedicated content marketing partner focused exclusively on editorial quality and thought leadership, or to those that need a boutique content agency with deep B2B SaaS category knowledge.
From tinuiti.com
What their own website says, checked .
In their words: “Love Growth. Hate Waste.”
- Services they list
- Adaptive Commerce, TV, Audio & Display, Social, Search, All Services, Foundation, Commerce, TV & Audio, Affiliate, Creative, Conversion Rate Optimization, Email & SMS, Influencer
- Industries they serve
- Apparel, B2B, Beauty, Food & Beverage, Home Services
- Founded
- 2004
- Team size
- 1000+
- Clients they name
- Carter's, E.L.F. Beauty, Honest, Poppi, DSW, Olly, Sony, Seventh Generation, Hourglass, Chomps, Murad, eos, Honest Company, Liquid I.V., Leafguard, appfolio, Away, Blueair, Bonafide, corepower yoga
- Partner badges and awards
- Award-winning culture, Inc. 5000, Ad Age’s Small Agency of the Year, Microsoft Global Agency of The Year, Google Premier Partner of the Year Award, Google Premier Agency Partner, Amazon Ads Advanced Partner, Meta Business Partner, Certified Meridian Partner, Microsoft Elite Partner, TikTok Marketing Partner, Walmart Premium+ Partner
Case studies on their site
- Driving a 15% Sales Lift in Two Weeks via Amazon Marketing Cloud (opens in a new tab)
- 16% Revenue Growth Through Meta-Powered Omnichannel Strategy (opens in a new tab)
- Driving a 368% Increase in Brand Interest via Full-Funnel TVAD Strategy (opens in a new tab)
- How Ursa Major Scaled Total Amazon Sales by 15% (opens in a new tab)
- How Reading the Cart Helped poppi Grow Sales 91% (opens in a new tab)
- How Sony Connected Thursday Night Football to New-to-Brand Sales and Brand Lift (opens in a new tab)
- Hourglass Unlocks $1M in Global Expansion via AI Search Strategy (opens in a new tab)
- How Chomps Made Its Thursday Night Football Ad Pay Off in Sales, Not Just Awareness (opens in a new tab)
FAQs
Some common questions, answered
Where is Tinuiti based?
Tinuiti is based in New York, in the United States. The agency says it was founded in 2004 and has a team of 1000+, and it runs search, social, TV, audio, commerce, email and creative work for brands, according to its website.
What services does Tinuiti offer?
Tinuiti offers paid search, paid social, TV, audio and display advertising, commerce services, affiliate and influencer marketing, email and SMS, creative and conversion rate optimization, according to its website. Our review adds attribution and measurement built to show each channel’s contribution to results.
Which companies has Tinuiti worked with?
Tinuiti’s website names clients including Sony, DSW, Carter’s, E.L.F. Beauty, Honest, Poppi, Hourglass, Chomps, Seventh Generation, Away and appfolio. None of its published case study titles names a software company, so B2B software companies should ask for examples closer to their own sales model.
How big is Tinuiti?
Tinuiti gives its team size as 1000+ on its website and says it was founded in 2004. It holds partner status with Google, Microsoft, Amazon Ads, Meta, TikTok and Walmart, and lists awards including Ad Age’s Small Agency of the Year and Microsoft Global Agency of The Year.
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