Agency · Sheffield, United Kingdom
The SEO Works
Agency combining SEO, PPC & digital PR to boost qualified SaaS traffic with trust and transparency.
Our overview
The SEO Works helps SaaS companies and tech businesses increase qualified traffic through SEO, PPC, and digital PR. They’re known for combining creative content with technical optimization and data-driven measurement. The SEO Works’ long-term approach focuses on trust, transparency, and consistent performance improvements aligned with business goals.
What does The SEO Works do?
The SEO Works is a search marketing agency in Sheffield, UK, that runs SEO, paid search and digital PR for B2B and B2C companies. Its website tagline describes the team as SEO, GEO and PPC experts.
The services listed on its site are:
- Organic search: SEO, GEO services and AI search, which covers visibility in AI answers as well as search engines
- Paid: PPC and paid social
- Digital PR: coverage and links from other publications
- Web: website design and development
Most of the list is about being found in search, whether organic, paid or through AI tools. Paid social and web design support that work.
Who does The SEO Works work with?
The SEO Works’ website lists B2B, B2C, ecommerce, software, healthcare, education, finance, homeware and non-profit among its sectors. Software is one of several, so SaaS buyers are joining a broad client base.
Its profile with us tags it for B2B SaaS, software, healthtech and edtech, and points to UK businesses that want SEO and PPC from the same agency.
How does The SEO Works work?
The SEO Works says it was founded in 2009 and has 80+ specialists. Its website names three offices, in Sheffield, London and Leeds.
With that number of people, expect separate specialists for SEO, paid and digital PR working on one account. The profile describes engagements that begin with keyword research, competitor gap analysis and technical audits before content and PR work starts.
What results does The SEO Works’ website point to?
The SEO Works publishes case studies on its website, including pages on B2B PPC and local SEO, though no client names were picked up on the pages we read. It lists SEO Agency of the Year and Integrated Search Agency of the Year among its badges, and says it has over 40 industry accolades.
What to ask The SEO Works before you hire them
- Which of your case studies are for software or SaaS companies, and what did the work change?
- What does GEO cover, and how do you measure our visibility in AI answers?
- Which of your three offices would run our account, and who would we speak to each week?
- How would you split budget between SEO, PPC and digital PR for a company at our stage?
At a glance
- Type
- Agency
- Based in
- Sheffield, United Kingdom
- Founded
- 2009
- Team size
- 80+ specialists
As their own website states it.
Services
- SEO
- Content marketing
- Digital marketing
- Marketing Operations
- Strategy
- PPC
- Web design
- Social Media
- LLM & GEO
Industries
- B2B SaaS
- Software
- HealthTech
- EdTech
Profile last checked
How we scored The SEO Works
Four scores out of 5 with equal weight, averaged to give the overall score. Nobody pays to be listed or to be ranked higher.
Overall
3.75/5
- B2B SaaS focus2/5
- 2 out of 5.SEO/paid/media across industries; not SaaS-focused
- Proof of results4/5
- 4 out of 5.Multiple quantified case studies
- Transparency4/5
- 4 out of 5.Team/process/awards transparent
- Reputation5/5
- 5 out of 5.Highly awarded UK/Europe SEO reputation
Our review by service
SEO
The SEO Works is a Sheffield-based agency that has been running SEO programs for SaaS and technology companies for over a decade, with a reputation built on combining technical site health with content and digital PR into one connected organic growth system. Their approach is grounded in data: keyword research, competitor gap analysis, and technical audits are the starting point for every engagement rather than a standard playbook applied uniformly across clients. The result is SEO strategy calibrated to what each client actually needs to grow organic visibility in their category.
Their SEO work covers technical audits and remediation, on-page optimization, content strategy, and link acquisition through digital PR. The team is certified across Google Analytics, Search Console, and a range of SEO toolsets, and they apply a testing mindset to both content and technical decisions rather than relying on intuition. Reporting connects organic performance to commercial outcomes including pipeline and revenue rather than stopping at rankings and traffic metrics.
The SEO Works is a good fit for B2B SaaS and tech companies that want a UK-based SEO agency with genuine technical depth and a long track record in the category. They suit companies with established sites that have organic potential being held back by technical issues or content gaps. They are less suited to companies looking for a content-first organic strategy where editorial thought leadership is the primary vehicle, or to those outside the UK market that need an agency with international SEO specialism.
Content marketing
Content at The SEO Works is structured to support organic search performance rather than existing as a standalone publishing operation. Editorial strategy starts with keyword and intent research that identifies where content can earn rankings and drive qualified traffic rather than topics selected on brand preference. The integration of content with digital PR means pieces are built with link acquisition in mind alongside search visibility, which compounds the organic authority benefit of each piece published.
Their content team covers briefs, production, and optimization for on-page factors, with coordination across the technical SEO and digital PR functions to ensure content is properly supported in both the site infrastructure and the link profile. For SaaS companies competing in content-heavy categories where topical authority requires a sustained program rather than one-off publishing, this systematic approach maintains consistency and quality over time without editorial direction drifting from the commercial brief.
The SEO Works is a good fit for B2B SaaS and tech companies that want content as one component of an integrated SEO program rather than a standalone content agency relationship. They suit companies in the UK market that want editorial output connected to rankings and link acquisition rather than brand publishing alone. They are less suited to companies that need high-volume content production as the primary objective, or to those looking for a content partner focused on thought leadership and category authority independently of search performance.
From seoworks.co.uk
What their own website says, checked .
In their words: “MASTER EVERY SEARCH SEO,GEO & PPC EXPERTS”
- Services they list
- SEO Services, GEO Services, Digital PR Services, PPC Services, Web Design & Development, Paid Social Media, SEO, PPC, Paid Social, Web, AI Search, Digital PR, digital marketing, B2B marketing
- Industries they serve
- B2B, B2C, Ecommerce, Software, Healthcare, Education, Finance, Homeware, non-profit
- Offices
- Sheffield, London, Leeds
- Founded
- 2009
- Team size
- 80+ specialists
- Partner badges and awards
- SEO Agency of the Year, Integrated Search Agency of the Year, Over 40 industry accolades
FAQs
Some common questions, answered
Where is The SEO Works based?
The SEO Works is based in Sheffield in the United Kingdom, with further offices in London and Leeds named on its website. The agency says it was founded in 2009 and has 80+ specialists working on SEO, GEO, PPC, paid social, digital PR and web design.
What services does The SEO Works offer?
The SEO Works offers SEO, GEO and AI search, PPC, paid social, digital PR, and web design and development. Its website describes the team as experts in search across organic, paid and AI results, and it works with B2B and B2C companies in sectors including software.
Does The SEO Works work with SaaS companies?
Yes. The SEO Works lists software among the sectors on its website, alongside B2B, healthcare, education and finance. Its profile with us tags it for B2B SaaS, software, healthtech and edtech, and describes SEO, content and digital PR run as one organic program for those clients.
Has The SEO Works won any awards?
Yes. The SEO Works lists SEO Agency of the Year and Integrated Search Agency of the Year among the badges on its website, and says it has won over 40 industry accolades. The site also publishes case studies, including pages on B2B PPC and local SEO.
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