Agency · Berlin, Germany
Smarketer
DACH performance agency specializing in paid search & Shopping campaigns for SaaS and tech.
Our overview
Smarketer is a DACH-region performance agency focused on efficient paid search for B2B SaaS. They specialize in Google Ads at scale, pairing automation with structured testing and landing-page optimization to turn intent into pipeline. Smarketer’s programs emphasize CAC discipline, incrementality, and clean attribution into CRM so marketing leaders can scale budgets with confidence. For SaaS expanding across German-speaking markets, they offer depth in localization and compliance.
What does Smarketer do?
Smarketer is a paid search agency based in Berlin, Germany, that runs Google Ads and Microsoft Advertising campaigns. Its German website describes it as one of the leading certified full-service Google Ads agencies in the DACH region. It lists four services.
- Google Ads performance marketing: campaign set-up and management
- Microsoft Advertising: campaigns on Microsoft’s ad network
- SEA consulting: advice on search engine advertising
- Tracking services: conversion tracking behind the campaigns
Who does Smarketer work with?
The page of Smarketer’s website that we read does not mention SaaS. The clients it names are Audible, rebuy, Schuhe24, TIER, Fitbox, 11teamsports, brands4friends, UTA and Lichtraum.
The profile lists Smarketer for Google Ads at scale in the DACH region. A SaaS company selling into German-speaking markets should ask for software examples, since the page we read does not describe any of its named clients as software companies.
How does Smarketer work?
Smarketer works from Salzufer 8 in Berlin. It holds Google Partner and Microsoft Elite Partner badges, and its service list stays close to paid search and the tracking behind it.
What to ask Smarketer before you hire them
- Which B2B SaaS companies have you run Google Ads for, and what did they measure?
- How do you track leads and pipeline for a SaaS product rather than online sales?
- Can you run campaigns in English as well as German?
- Who would manage our account day to day?
At a glance
- Type
- Agency
- Based in
- Berlin, Germany
Services
- Digital marketing
- Marketing Operations
- Strategy
- PPC
Industries
- B2B SaaS
Profile last checked
How we scored Smarketer
Four scores out of 5 with equal weight, averaged to give the overall score. Nobody pays to be listed or to be ranked higher.
Overall
3.5/5
- B2B SaaS focus2/5
- 2 out of 5.Google/Microsoft Ads specialist; multi-vertical
- Proof of results4/5
- 4 out of 5.Quantified PPC results and client volume
- Transparency4/5
- 4 out of 5.Team, offices, certifications transparent
- Reputation4/5
- 4 out of 5.Market leader reputation in DACH
From smarketer.de
What their own website says, checked .
In their words: “Smarketer gehört zu den führenden zertifizierten Full-Service Google Ads-Agenturen in der D-A-CH Region.”
- Services they list
- Google Ads Performance Marketing, Microsoft Advertising, SEA Beratung, Tracking Services
- Offices
- Salzufer 8, 10587 Berlin
- Clients they name
- Audible, rebuy, Schuhe24, TIER, Fitbox, 11teamsports, brands4friends, UTA, Lichtraum
- Partner badges and awards
- Google Partner, Microsoft Elite Partner
FAQs
Some common questions, answered
Where is Smarketer based?
Smarketer is based in Berlin, Germany, at Salzufer 8. Its website describes it as one of the leading certified full-service Google Ads agencies in the DACH region, and it holds Google Partner and Microsoft Elite Partner badges for its paid search work.
What services does Smarketer offer?
Smarketer offers Google Ads performance marketing, Microsoft Advertising, search engine advertising consulting and tracking services, according to its website. The service list stays close to paid search, so a company that also needs SEO, content or social would need another partner alongside it.
Which companies has Smarketer worked with?
Smarketer’s website names Audible, rebuy, Schuhe24, TIER, Fitbox, 11teamsports, brands4friends, UTA and Lichtraum among its clients. The page we read does not mention SaaS, so a B2B SaaS buyer should ask which software companies it has run campaigns for before a first call.
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