Agency · London, United Kingdom
Silver Buck
UK digital health PR and marketing agency with NHS expertise, event partnerships, and targeted, practical communications.
Our overview
Silver Buck is a UK-based PR and marketing agency focused on digital health. The team helps health tech start-ups, scale-ups, established suppliers, private providers, NHS trusts, ICS organizations, and government bodies. Services include PR, communications, marketing campaigns, brand positioning and messaging, copywriting, and event support.
They stand out for their deep sector focus and ongoing role supporting major UK digital health events, including a multi-year PR partnership with Digital Health Rewired and related conferences. This gives them strong knowledge of the NHS and the wider health tech market. Their approach centers on clear messaging, targeted outreach, and practical support to help clients reach the right audiences.
What does Silver Buck do?
Silver Buck is a PR and marketing agency in London that works only in healthcare and health technology. Its website describes it as a healthcare and health tech marketing and communications agency, and lists the services it offers.
- PR and communications: public relations, PR and content, and communications for digital health companies
- Marketing: digital marketing and marketing campaigns
- Brand: brand positioning, messaging and copywriting, from its profile
- Events: support for health tech events and conferences
- Consulting: advice for companies entering or growing in the health market
Who does Silver Buck work with?
Silver Buck’s profile lists health tech start-ups, scale-ups, established suppliers, private providers, NHS trusts, ICS organizations and government bodies. Its website keeps to the same ground: healthcare, digital health, health IT and the NHS.
Clients named on its site include Altera Digital Health, Careology, Lenus Health, Access Health, System C, Better, AdviseInc, Cardmedic, LCW and Rewired. The pages we read do not mention SaaS, although several of those clients sell software to health services.
How does Silver Buck work?
The agency says it was founded in 2018. Its profile points to a long PR partnership with Digital Health Rewired and related conferences, which keeps the team close to NHS buyers and the wider health tech market.
The work centers on clear messaging and outreach aimed at the people who buy in health: NHS trusts, ICS organizations and private providers. That sector knowledge is most useful to software companies selling into the NHS.
What results does Silver Buck’s website point to?
Silver Buck publishes case studies on an Our Work page. The ones we found are:
- Careology
- Cohesive strategy for Lenus Health
- Co-developing a care focused podcast for Access HSC
- Transforming healthcare communication
- Positioning Altera as a challenger in the EPR market
Going by their web addresses, the Lenus Health case study covers a move from Scotland into England, and the Altera one covers brand awareness after an acquisition.
What to ask Silver Buck before you hire them
- Which of your clients sell software to the NHS, and what did you do for them?
- How would you get us in front of NHS trusts and ICS organizations?
- What does event support include, and can it help us at Rewired?
- Do you handle design and website work yourselves, or with a partner?
At a glance
- Type
- Agency
- Based in
- London, United Kingdom
- Founded
- 2018
- Team size
- largest, most deeply experienced and prolific team
As their own website states it.
Services
- Content marketing
- Digital marketing
- Design & branding
- Strategy
Industries
- HealthTech
Profile last checked
How we scored Silver Buck
Four scores out of 5 with equal weight, averaged to give the overall score. Nobody pays to be listed or to be ranked higher.
Overall
3.0/5
- B2B SaaS focus3/5
- 3 out of 5.HealthTech PR; some digital/SaaS clients.
- Proof of results3/5
- 3 out of 5.Case studies/testimonials; few metrics.
- Transparency3/5
- 3 out of 5.Team visible; pricing not public.
- Reputation3/5
- 3 out of 5.Recognized in UK HealthTech PR.
Where Silver Buck ranks
The top lists they are on, and what we said about them on each.
- Ranked #5
Top Design & Branding Agencies
Best for: Brand and messaging for B2B tech audiences
- PR and branding for digital health
- Deep NHS and health-tech knowledge
- Long-term partner to major health events
Our review by service
Content marketing
Silver Buck is a UK-based PR and content marketing agency specializing in digital health. The team crafts compelling narratives for health tech start-ups, scale-ups, established suppliers, private providers, NHS trusts, ICS organizations, and government bodies. Core services include content strategy, development, distribution, brand storytelling, digital campaigns, and thought leadership.
Their deep sector knowledge and active involvement in major UK digital health events, including a multi-year content partnership with Digital Health Rewired, distinguish them. This expertise provides a nuanced understanding of the NHS and the broader health tech landscape. They prioritize creating impactful, audience-centric content that educates, engages, and converts, helping clients connect with their target audiences effectively.
From silver-buck.com
What their own website says, checked .
In their words: “The UK’s leading healthcare and health tech marketing and communications agency.”
- Services they list
- Consulting, PR & Content, Digital Marketing, Event Support, PR, Marketing, Communications, Public Relations, Digital Health Communications
- Industries they serve
- Healthcare, Health Tech, Digital Health, NHS, Health IT, Health Technology, Health, Technology
- Founded
- 2018
- Team size
- largest, most deeply experienced and prolific team
- Clients they name
- Altera Digital Health, Careology, Lenus Health, Access Health, System C, Better, AdviseInc, Cardmedic, LCW, Rewired
Case studies on their site
FAQs
Some common questions, answered
Where is Silver Buck based?
Silver Buck is based in London, in the United Kingdom. It is a PR and marketing agency for healthcare and health technology companies, and its website says it was founded in 2018 and works with health tech suppliers, private providers and NHS organizations.
What services does Silver Buck offer?
Silver Buck offers PR, communications, digital marketing, marketing campaigns, brand positioning, messaging, copywriting, consulting and event support, according to its website and profile. All of its work is for healthcare and health tech organizations, including companies selling to the NHS.
Which companies has Silver Buck worked with?
Silver Buck’s website names Altera Digital Health, Careology, Lenus Health, Access Health, System C, Better, AdviseInc, Cardmedic, LCW and Rewired among its clients. It publishes case studies for Careology, Lenus Health, Access HSC and Altera on its Our Work page.
Does Silver Buck only work in health tech?
Yes, Silver Buck works in healthcare and health technology. Its website lists digital health, health IT and the NHS as its markets, and its profile names health tech start-ups, scale-ups, suppliers, private providers, NHS trusts, ICS organizations and government bodies as clients.
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