Our overview
Sharon Forder is the CEO and Co-Founder of Revop Consultants, where she helps businesses unlock sustainable revenue growth by aligning sales, marketing, and customer success around the customer journey. With over 25 years of experience leading high-growth SaaS companies across global markets, she specializes in creating customer-centric, data-driven strategies that fuel pipeline, streamline operations, and deliver measurable results.
Sharon has led global teams and delivered high-impact growth programs for organizations including Tillo, Glasswall, Cheetah Digital, Salesforce, NetSuite, and Saba, bringing a collaborative, results-oriented approach to everything from ABM and ABX initiatives to brand messaging and customer experience optimization. She is also a speaker and podcast guest, sharing insights on revenue growth, sales–marketing alignment, and customer-centric strategy with audiences worldwide.
What does Sharon Forder do?
Sharon Forder is a fractional CMO for B2B SaaS companies. She is also CEO and co-founder of Revop Consultants, where her work is about getting sales, marketing and customer success to pull in the same direction around the customer.
She has over 25 years of experience in high-growth SaaS companies across global markets. The organizations her profile names include Tillo, Glasswall, Cheetah Digital, Salesforce, NetSuite and Saba. Her work spans account-based marketing and account-based experience programs, brand messaging and customer experience. She also speaks at events and appears on podcasts about revenue growth and sales and marketing alignment.
Who is Sharon Forder a good fit for?
She suits B2B SaaS companies that want a senior, part-time leader who looks at the whole go-to-market motion. Her revenue operations view treats marketing as part of pipeline and operations, so she fits a company where sales, marketing and customer success are working to different numbers.
She is a natural choice where account-based marketing or a messaging rework is on the agenda alongside the leadership role.
What to ask Sharon Forder before you hire them
- How would you split your time between hands-on work and leading our existing team?
- Would the engagement be with you alone, or with Revop Consultants as a firm?
- What did your work for SaaS companies at our stage involve, and what changed as a result?
- Which numbers would you use to judge whether sales, marketing and customer success are aligned?
At a glance
- Type
- Freelancer
Services
- Fractional CMO
Where Sharon Forder ranks
The top lists they are on, and what we said about them on each.
- Ranked #8
Best Fractional CMOs for B2B SaaS Companies
Best for: Aligning sales, marketing and customer success
- 25+ years, including Salesforce and NetSuite
- A RevOps lens tying marketing to pipeline
- Aligns sales, marketing and customer success
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Sharon Forder is CEO and co-founder of Revop Consultants and a fractional marketing leader with over 25 years across high-growth SaaS companies globally, including Salesforce, NetSuite, Cheetah Digital and Tillo. Her focus is aligning sales, marketing and customer success around the customer, with a RevOps lens that ties marketing to pipeline and operations rather than treating it as a standalone function. Her work spans ABM and ABX, brand messaging and customer experience.
That revenue-operations orientation makes her a fit for SaaS companies that want a fractional leader who thinks across the whole go-to-market motion, not just marketing. A good fit for B2B SaaS companies that want senior fractional leadership to align sales, marketing and customer success around sustainable revenue growth.
FAQs
Some common questions, answered
Who is Sharon Forder?
Sharon Forder is a fractional CMO and the CEO and co-founder of Revop Consultants. She has over 25 years of experience leading high-growth SaaS companies across global markets, and helps businesses grow revenue by aligning sales, marketing and customer success around the customer, with a revenue operations view of marketing.
Which companies has Sharon Forder worked with?
Sharon Forder has led global teams and growth programs for organizations including Tillo, Glasswall, Cheetah Digital, Salesforce, NetSuite and Saba. Her work for them ranged from account-based marketing and account-based experience programs to brand messaging and customer experience improvements, according to her SaaS Hackers profile.
What does Sharon Forder offer as a fractional CMO?
Sharon Forder offers senior part-time marketing leadership with a focus on revenue operations. She works on aligning sales, marketing and customer success, account-based marketing and experience programs, brand messaging and customer experience. She suits B2B SaaS companies that want one leader thinking across the whole go-to-market motion.
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