Our overview
Ryan Scollon is a UK-based freelance PPC consultant specializing in lead generation across Google Ads and Bing, with over a decade of experience and more than 450 projects completed for clients in the UK, US and EU. He offers direct access (no account managers), rolling-monthly contracts and a focus on turning clicks into qualified leads through strategic campaign management and proactive optimization.
What does Ryan Scollon do?
Ryan Scollon is a UK-based freelance PPC consultant who runs lead generation campaigns on Google Ads and Bing. He has over a decade of experience and more than 450 projects completed for clients in the UK, US and EU.
His work covers campaign strategy, set-up and ongoing management, with conversion tracking that judges paid search on lead quality. He works on the post-click side too, advising on landing pages and the path from click to inquiry.
Who is Ryan Scollon a good fit for?
Ryan suits B2B SaaS companies that want demos and trials from people already searching, and want one experienced person running their search ads. Clients deal with him directly, with no account managers, on rolling monthly contracts.
A company with a very large paid budget that needs a team, or one that wants paid social and programmatic run alongside search, would need more than a search specialist.
What to ask Ryan Scollon before you hire them
- Which of your 450+ projects were for B2B SaaS companies, and what did a good lead look like for them?
- How would you set up conversion tracking so we can see which leads become customers?
- What landing page changes do you usually suggest in the first month?
- What notice period does your rolling monthly contract have?
At a glance
- Type
- Freelancer
Services
- PPC
Where Ryan Scollon ranks
The top lists they are on, and what we said about them on each.
- Ranked #8
The Best PPC Freelancers for B2B SaaS Ranked
Best for: Freelance PPC focused on lead quality
- Lead-gen PPC across Google and Bing
- 450+ completed client projects
- Strong on the post-click, conversion side
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Ryan Scollon is a UK-based freelance PPC consultant specializing in lead generation across Google Ads and Bing, with over a decade of experience and more than 450 completed client projects. His specialism is generating qualified leads from paid search rather than managing brand awareness campaigns, which makes him a natural fit for B2B SaaS companies where the objective is demos and trials from buyers actively searching for a solution. The volume of completed projects gives him a broad reference base for what works across different B2B categories and buying cycles.
His PPC work covers Google Ads and Microsoft Ads strategy, campaign setup and ongoing management, and conversion tracking that connects paid activity to lead quality rather than click volume. The lead generation specialism means he is particularly strong on the post-click side of paid acquisition: landing page advice, conversion architecture, and the distinction between clicks that generate qualified leads and clicks that inflate performance metrics without contributing to pipeline.
Ryan Scollon is a good fit for B2B SaaS companies in the UK that want experienced freelance PPC management focused specifically on lead generation quality from paid search rather than general paid media management. He suits companies that want Google Ads managed by a specialist with a long track record in B2B lead generation. He is less suited to companies with very large paid media budgets requiring a multi-person agency team, or to those that need paid social and programmatic managed alongside search in a single integrated engagement.
FAQs
Some common questions, answered
Where is Ryan Scollon based?
Ryan Scollon is based in the UK. He is a freelance PPC consultant who has completed more than 450 projects for clients in the UK, US and EU, running lead generation campaigns on Google Ads and Bing with over a decade of experience.
What services does Ryan Scollon offer?
Ryan Scollon offers paid search strategy, campaign set-up and ongoing management on Google Ads and Bing, focused on lead generation. His work includes conversion tracking tied to lead quality and advice on landing pages, so the campaigns are judged on qualified inquiries.
How does Ryan Scollon work with clients?
Ryan Scollon works with clients directly, with no account managers in between, and offers rolling monthly contracts. Clients get the person who plans and runs their Google Ads and Bing campaigns, backed by over a decade of experience and more than 450 completed projects.
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