Agency · Toronto, Canada

Powered By Search

Our overview

Powered by Search is a marketing agency focused on B2B SaaS and technology companies. The team helps clients grow qualified pipeline through demand generation, SEO, paid search and paid social, content strategy, and conversion-focused website work.

They serve mid-market and enterprise software brands across sectors like security, healthcare, and finance, aiming to turn traffic into demos, trials, and revenue. What sets them apart is a revenue-first mindset, direct access to specialist consultants (not layers of account management), and a remote-first team working across multiple countries. Their approach centers on clear strategy, measurable results, and practical execution.

What does Powered By Search do?

Powered By Search is a B2B demand generation agency based in Toronto, Canada, that runs paid search, paid social, SEO and content for software companies. Its website pitches “senior strategists who bring your next move before you have to ask.”

The services its site lists fall into three groups:

Demand generation and paid: B2B demand generation, paid search and paid social
Search and strategy: SEO, digital marketing and strategy development
Content: content marketing consulting, content creation, editorial calendar consulting, pillar content, sourcing expert contributors, and interactive and episodic content

The content list includes a review of the content you already have, which makes sense as a first step if your blog has grown without a plan.

Who does Powered By Search work with?

Powered By Search’s website names B2B, SaaS, technology, healthcare, marketing and advertising among the industries it serves. The clients it names are ThreatX, Projul, iWave, PointClickCare and TouchBistro.

Three of those names have case studies on the site, covering paid media, LinkedIn Ads and an iPad POS product. The site also shows a Forbes 2018 Cloud 100 badge.

How does Powered By Search work?

The agency says it was founded in 2009. Its tagline puts the weight on senior strategists who plan ahead for the client, which points to a model where you deal with experienced people directly.

Paid media and content are both sold as full services. A buyer can bring it in for one channel, but the site is built around running search, social and content together.

What results does Powered By Search’s website point to?

How Powered by Search Helped iWave Achieve a 7-Figure Revenue Growth from Paid Media in Under a Year
How We Helped PointClickCare Get Over 2000 Leads with LinkedIn Ads
How We Helped Make TouchBistro the Number 1 iPad POS in 35 Countries

Each one ties a client to a single channel or outcome, which makes it easier to ask the right follow-up questions.

What to ask Powered By Search before you hire them

In the iWave case study, what did the paid media budget look like, and how was revenue tracked back to it?
How many of the 2000 PointClickCare leads became sales opportunities?
Which senior strategist would own our account, and how often would we speak to them?
What does your review of our existing content involve, and what happens to the pages it flags?

At a glance

Type: Agency
Based in: Toronto, Canada
Founded: 2009

As their own website states it.

Services

Content marketing
Digital marketing
Inbound marketing
PPC
SEO
Performance Marketing

Industries

B2B SaaS

Profile last checked November 4, 2026

How we scored Powered By Search

Four scores out of 5 with equal weight, averaged to give the overall score. Nobody pays to be listed or to be ranked higher.

Our review methodology

Overall

4.8/5

B2B SaaS focus5/5: 5 out of 5.B2B SaaS-only focus.
Proof of results5/5: 5 out of 5.Many quantified SaaS results.
Transparency4/5: 4 out of 5.Methodology clear; no public pricing.
Reputation5/5: 5 out of 5.Recognized SaaS thought leader.

Where Powered By Search ranks

The top lists they are on, and what we said about them on each.

Ranked #2
Top Agencies for B2B SaaS Scale-ups
Best for: High-ACV scale-ups scaling demand gen
- Revenue-first demand generation
- Direct access to specialist consultants
- For mid-market and enterprise SaaS
Ranked #3
Best B2B SaaS Marketing Agencies, Ranked
Best for: Integrated demand for long, committee-driven sales
- Predictable Growth methodology
- Built for high-ACV, committee-driven sales
- RAISE framework for AI search visibility
Read our reviewHide our review
Powered by Search is a Toronto-based demand generation agency for B2B SaaS and technology companies, with a particular focus on high-ACV products (roughly $50K to $500K+) that sell to buyer committees over long sales cycles. Its Predictable Growth methodology combines paid media, SEO, content and demand generation into one system, and the agency reports driving over $100M in pipeline a year for clients such as Varonis, Fortra and Collibra. It has also built a dedicated framework, RAISE, for visibility in AI search engines like ChatGPT and Perplexity.
This makes it a strong fit for complex, considered-sale SaaS categories such as cybersecurity, developer tools and compliance, where a single channel rarely closes a deal. Companies with small budgets or short sales cycles are less of a fit. A good fit for high-ACV B2B SaaS companies that want integrated demand generation across paid, search and content for a long, committee-driven sales cycle.
Ranked #3
The Best B2B SaaS Performance Marketing Agencies Rated
Best for: Full-funnel demand for high-ACV SaaS
- Full-funnel demand generation
- PPC, SEO, positioning and funnel design
- Immediate lift plus long-term efficiency
Read our reviewHide our review
Powered by Search specializes in helping B2B SaaS companies generate, capture, and convert demand through performance marketing. Their team is known for its strategic depth — combining PPC, SEO, positioning, and funnel design to build predictable growth engines. They excel at full-funnel demand generation, making them a strong choice for SaaS companies that need both immediate pipeline lift and long-term efficiency improvements.
Ranked #3
Top Content Marketing Agencies
Best for: High-ACV content built for revenue
- Content-first, revenue-driven philosophy
- Thought leadership and SEO-driven content
- Direct access to expert strategists
Read our reviewHide our review
Powered by Search is a marketing agency specializing in B2B SaaS and technology companies. The team empowers clients to build robust, qualified pipelines through strategic content marketing, thought leadership development, SEO-driven content, and conversion-focused web content.
They partner with mid-market and enterprise software brands across sectors like security, healthcare, and finance, aiming to transform information into engagement, leads, and ultimately, revenue. Their unique value proposition lies in a content-first, revenue-driven philosophy, direct access to expert content strategists (not layers of account management), and a remote-first team collaborating across multiple countries. Their methodology emphasizes clear content strategies, measurable impact, and practical execution.

Our review by service

SEO

Powered by Search is a Toronto-based B2B demand generation agency with over 15 years exclusively serving SaaS and technology companies.

Its Predictable Growth Model treats SEO as one component in a stacked demand engine alongside paid media and ABM, which works well for companies with high-ACV products and complex, multi-stakeholder buying cycles.

The agency has documented results including a 324% increase in demo conversions for TouchBistro and has worked with brands including Varonis, Basecamp, VMware, and Fortra. It also offers Answer Engine Optimization through a framework built to help clients show up in ChatGPT, Perplexity, and Google AI Overviews. A strong option for Series B and beyond SaaS businesses that want organic and paid channels operating as one system.

PPC

Powered by Search runs paid media as one component of its Predictable Growth Model, a demand generation framework built exclusively for B2B SaaS and tech companies. Paid search and paid social are not treated as standalone channels but as one layer of an integrated acquisition system alongside SEO, content, and conversion work. Campaign strategy is set at the account level — clients work directly with senior consultants rather than account management layers — and paid channels are optimized against pipeline and revenue data rather than platform-reported metrics.

The agency has over 15 years working exclusively with SaaS and technology companies. Documented paid results include a 324% increase in demo conversions for TouchBistro, and their client base spans Varonis, Basecamp, VMware, and Fortra. Engagements are structured to connect paid media reporting directly into CRM data so performance is measured against demos, trials, and pipeline contribution from the start rather than retrofitted after campaigns are running. They also offer Answer Engine Optimization for clients who want paid and organic visibility coordinated across traditional search and AI-generated results.

Powered by Search is a strong fit for Series B and beyond B2B SaaS companies that want paid search and paid social run inside a broader demand generation program, with revenue-level attribution built in rather than bolted on. They work well with companies that have existing paid activity but limited visibility into how it connects to pipeline. They are less suited to early-stage companies without established product positioning, or businesses that want PPC managed in isolation from a broader organic and conversion strategy.

Inbound marketing

Powered by Search delivers inbound marketing programs that help SaaS companies build predictable demand and qualified pipeline. The agency integrates SEO, content strategy, and automation into full-funnel inbound campaigns that convert visitors into trials and demos. Their data-first framework connects HubSpot, paid, and organic channels to drive measurable ROI. Powered by Search’s inbound methodology focuses on revenue outcomes, ensuring every activity contributes to business growth.

From poweredbysearch.com

What their own website says, checked November 4, 2026.

In their words: “Senior strategists who bring your next move before you have to ask.”

Services they list: B2B Demand Generation, Content marketing, Paid Search, Paid Social, Digital marketing, SEO, Strategy development, Content marketing consulting, Content creation, Interactive and episodic content consulting, Editorial Calendar Consulting, Pillar Content Creation, Sourcing Expert Contributors, Designing and Implementing Interactive Content, Evaluating and Scoring Current Content
Industries they serve: Marketing, Advertising, B2B, SaaS, Technology, Healthcare
Founded: 2009
Clients they name: ThreatX, Projul, iWave, PointClickCare, TouchBistro
Partner badges and awards: Forbes 2018 Cloud 100

Case studies on their site

FAQs

Some common questions, answered

Where is Powered By Search based?

Powered By Search is based in Toronto, Canada. The agency says on its website that it was founded in 2009, and it works with B2B software companies such as iWave, PointClickCare, TouchBistro, ThreatX and Projul on paid media, SEO and content.

What services does Powered By Search offer?

Powered By Search offers B2B demand generation, paid search, paid social, SEO, strategy development and content marketing. Its content work, as listed on its website, includes editorial calendar consulting, pillar content, sourcing expert contributors, interactive and episodic content, and a review of the content a company already has.

Which companies has Powered By Search worked with?

Powered By Search’s website names ThreatX, Projul, iWave, PointClickCare and TouchBistro as clients. It publishes case studies for iWave on paid media, for PointClickCare on LinkedIn Ads, and for TouchBistro, so a buyer can see the work behind three of those names.

Does Powered By Search work with SaaS companies?

Yes, Powered By Search lists SaaS, B2B and technology among its industries, and its website names software companies among its clients. Its case studies cover iWave on paid media, PointClickCare on LinkedIn Ads and TouchBistro, whose case study title describes it as an iPad POS.

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