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Agency · Ra’anana, Israel

Penguin Strategies

Inbound & ABM agency connecting content, paid and automation to accelerate complex SaaS journeys.

4.0SaaS Hackers score: 4.0 out of 5

Our overview

Penguin Strategies is an inbound and ABM agency for B2B SaaS and tech with deep expertise in complex buyer journeys. They connect content, paid, and marketing automation to generate qualified opportunities and accelerate pipeline. Penguin Strategies emphasizes sales collaboration, building enablement assets and processes that turn marketing momentum into revenue. For global SaaS with multi-stakeholder deals, they provide orchestration and measurable attribution end-to-end.

What does Penguin Strategies do?

Penguin Strategies is a B2B marketing agency based in Ra’anana, Israel. Its website leads with “We sell outcomes. Not hours.” and its services list centers on HubSpot and CRM work.

  • HubSpot and CRM: HubSpot migration, CRM implementation and migration, marketing migration, and implementation and onboarding
  • Integrations: integration services and ERP integration
  • AI and data: AI agents, and Clay and revenue intelligence
  • Web: website and CMS work
  • Ongoing work: support and retainers, and audit and tune-up projects

Its website shows a HubSpot Elite Solutions Partner badge.

Who does Penguin Strategies work with?

Penguin’s website lists tech, software and SaaS, cybersecurity, fintech and financial services, manufacturing and industrial, semiconductor and electronics, telecom and networking, logistics and supply chain, and franchise businesses among its industries.

Clients named on its site include Uptive, Rapyd, EMA Design Automation, Fiverr, Anecdotes, Nexar, CyberProof, ECI, NetApp, Ceragon, EasySend, Gloat, OurCrowd, Ribbon, Hailo, Zencity, Freightos, Sensitech, Intel and TopGum.

How does Penguin Strategies work?

The agency says it was founded in 2014 and lists its office at 4 Dolev Street in Ra’anana. Its services run from one-off projects, such as migrations, implementations and audits, to ongoing support on a retainer.

The tagline suggests it frames work around results more than time spent. Ask how that shows up in the contract and in what you are billed for.

What results does Penguin Strategies’ website point to?

Penguin publishes customer stories with the result in the title:

  • “Rapyd: 40 global teams off Salesforce in six months”
  • “Fiverr: two HubSpot instances, one portal”
  • “EMA: five tools replaced, then AI on top”
  • “Uptive: real-time quoting data instead of overnight batches”
  • “Anecdotes: a tune-up that became a partnership”

It also has case studies for CyCognito, Rapyd and EMA.

What to ask Penguin Strategies before you hire them

  • Which of your HubSpot projects were for SaaS companies like ours?
  • Do you still run content and ABM programs, or is most of your work now HubSpot and CRM?
  • How does “outcomes, not hours” show up in how you scope and bill a project?
  • What does support look like after a migration ends?

At a glance

Type
Agency
Based in
Ra’anana, Israel
Founded
2014

As their own website states it.

Services

  • Content marketing
  • Marketing Operations
  • Revenue operations
  • Strategy
  • Hubspot

Industries

  • B2B SaaS
  • Software
  • FinTech
  • CyberSecurity

Profile last checked

How we scored Penguin Strategies

Four scores out of 5 with equal weight, averaged to give the overall score. Nobody pays to be listed or to be ranked higher.

Our review methodology

Overall

4.0/5

B2B SaaS focus4/5
4 out of 5.“B2B Tech Marketing Agency” with SaaS sub-focus
Proof of results4/5
4 out of 5.Case studies show MQL & pipeline growth
Transparency4/5
4 out of 5.Clear leadership and HubSpot partnership
Reputation4/5
4 out of 5.Strong B2B tech reputation in Israel/US

Our review by service

Content marketing

Penguin Strategies is a Ra'anana-based inbound marketing and ABM agency focused on B2B SaaS and technology companies, with a particular strength in serving both Israeli tech companies with global ambitions and international SaaS companies entering or expanding in EMEA markets. Their content work is built within an inbound and ABM program: editorial strategy, production, and distribution are all designed around the complex buying journeys of enterprise and mid-market B2B buyers rather than producing content for broad organic reach alone.

Their content covers long-form SEO articles, buyer journey assets, and ABM-specific content that can be deployed to named accounts through coordinated paid and sales sequences. The HubSpot and marketing automation expertise means content is connected to the lead scoring and nurture infrastructure that advances buyers through a multi-touch evaluation process rather than sitting as standalone pages on the website. This integration reflects an understanding that B2B SaaS content needs to work as part of a system rather than as isolated publications.

Penguin Strategies is a good fit for B2B SaaS and technology companies operating in Israeli and EMEA markets that want inbound content and ABM managed by an agency with deep regional expertise and strong HubSpot capability. They suit companies with complex sales processes and enterprise or mid-market target accounts. They are less suited to companies with North American-only market focus, or to those looking for a pure SEO content agency rather than an integrated inbound and ABM program.

From penguinstrategies.com

What their own website says, checked .

In their words: “We sell outcomes. Not hours.”

Services they list
HubSpot migration, CRM implementation, Integration services, Ongoing support, CRM migration, Marketing migration, Implementation & onboarding, AI agents, Website & CMS, Support & retainer, Audit & tune-up, ERP integration, Clay & revenue intelligence
Industries they serve
Tech, Manufacturing, Software & SaaS, Cybersecurity, Fintech & Financial Services, Manufacturing & Industrial, Semiconductor & Electronics, Telecom & Networking, Logistics & Supply Chain, Franchise, Other B2B
Offices
4 Dolev Street, Ra'anana, Israel
Founded
2014
Clients they name
Uptive, Rapyd, EMA Design Automation, Fiverr, Anecdotes, Nexar, CyberProof, ECI, NetApp, Ceragon, EasySend, Gloat, OurCrowd, Ribbon, Hailo, Zencity, Freightos, Sensitech, Intel, TopGum
Partner badges and awards
HubSpot Elite Solutions Partner

FAQs

Some common questions, answered

Where is Penguin Strategies based?

Penguin Strategies is based in Ra’anana, Israel, with its office at 4 Dolev Street. The agency says it was founded in 2014, and its website names clients such as Rapyd, Fiverr, NetApp, Intel and Anecdotes, with customer stories published for several of them.

What services does Penguin Strategies offer?

Penguin Strategies offers HubSpot and CRM migration, CRM implementation and onboarding, integration services including ERP integration, AI agents, Clay and revenue intelligence work, website and CMS work, audits and tune-ups, and ongoing support on a retainer. Its website centers these services on HubSpot.

Which companies has Penguin Strategies worked with?

Penguin Strategies’ website names Uptive, Rapyd, EMA Design Automation, Fiverr, Anecdotes, Nexar, CyberProof, NetApp, Gloat, Zencity, Freightos and Intel among its clients. Its customer stories include moving Rapyd’s 40 global teams off Salesforce in six months and joining Fiverr’s two HubSpot instances into one portal.

Is Penguin Strategies a HubSpot partner?

Yes. Penguin Strategies’ website shows a HubSpot Elite Solutions Partner badge, and most of its listed services are HubSpot work: migrations, CRM implementation, integrations, audits and ongoing support. Its customer stories include HubSpot projects for Fiverr, Rapyd, EMA and Anecdotes.

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