Agency · Huntington, NY, United States
OpenMoves
Performance marketing agency using paid media, SEO & automation with continual testing for ROI.
Our overview
OpenMoves is a performance marketing agency that helps SaaS and ecommerce brands drive growth through paid media, SEO, and automation. Their strategies are grounded in data and customer behavior, using continual testing to refine channel efficiency. OpenMoves’ blend of creative execution and analytical rigor makes them ideal for SaaS companies seeking accountable, ROI-led partners.
What does OpenMoves do?
OpenMoves is a performance marketing agency based in Huntington, New York, that runs paid media, SEO and email marketing. Its website lists a short set of services.
- Paid: paid search and paid social (PPC)
- Search: search engine optimization
- Email: email marketing services, and its own email marketing platform, OM3
- Social: organic social media
The email platform stands out on that list. OpenMoves offers its own tool as well as the service, so ask whether using it is part of the deal or optional.
Who does OpenMoves work with?
OpenMoves’ website does not name the industries it serves on the pages we read, and it does not mention SaaS. Our review describes it as working with SaaS and ecommerce brands.
The one case study we found on its site is for TEND. Before a call, ask for examples of work for B2B software companies.
How does OpenMoves work?
The agency’s tagline puts its team of experts forward, focused on the client’s business. Its website shows a Fastest Growing Private Companies in America badge, and it does not give a founding year, team size or office list on the pages we read.
The service list points to a team that runs paid, search and email side by side. For a SaaS company, the email side could cover nurturing trial users and new leads, so ask how that work would fit with your CRM.
What results does OpenMoves’ website point to?
OpenMoves publishes case studies on its site, including the TEND case study, and has a blog section for PPC case studies. The pages we read do not give headline figures, so ask for the numbers behind the work.
What to ask OpenMoves before you hire them
- Which B2B SaaS companies have you worked with, and what did you run for them?
- Do we need to use the OM3 platform, or will you work in the email tool we already have?
- How do you split work between paid search, paid social and SEO for a software company?
- What results did the TEND work produce, and over what period?
At a glance
- Type
- Agency
- Based in
- Huntington, NY, United States
Services
- SEO
- Digital marketing
- Marketing Operations
- Strategy
- PPC
- Social Media
Industries
- B2B SaaS
Profile last checked
How we scored OpenMoves
Four scores out of 5 with equal weight, averaged to give the overall score. Nobody pays to be listed or to be ranked higher.
Overall
3.75/5
- B2B SaaS focus3/5
- 3 out of 5.Performance agency (email/PPC/SEO); SaaS mentioned occasionally
- Proof of results4/5
- 4 out of 5.Quantified results in case library
- Transparency4/5
- 4 out of 5.Visible leadership and certifications
- Reputation4/5
- 4 out of 5.Well-established U.S. agency reputation
Our review by service
SEO
OpenMoves is a Huntington-based performance marketing agency with an SEO practice serving B2B SaaS and ecommerce companies, operating alongside paid media and email marketing within integrated acquisition programs. Their SEO approach connects organic strategy to the conversion and attribution data generated by paid campaigns, which means keyword selection and content direction reflect what is actually driving qualified sessions and revenue rather than what the organic data shows in isolation.
Their SEO work covers technical audits, keyword strategy, content planning, on-page optimization, and link building, managed alongside the paid search and email programs running on the same client accounts. The integration across channels means the learning generated by email and paid tests informs the organic program: which messages convert, which audiences engage, and which intent signals produce qualified pipeline are all inputs to SEO strategy rather than being confined to paid reporting. Attribution connects organic performance to revenue through the same analytics infrastructure used across all channels.
OpenMoves is a good fit for B2B SaaS companies in North America that want SEO managed as one component of an integrated performance marketing program with paid and email, where all channels share attribution infrastructure and commercial goals. They are less suited to companies that need a dedicated SEO specialist managing a standalone organic program, or to those looking for a content-first SEO approach where editorial strategy is the primary driver rather than performance marketing integration.
From openmoves.com
What their own website says, checked .
In their words: “Our team of experts, focused on your business”
- Services they list
- PPC – Paid Search & Paid Social, SEO – Search Engine Optimization, OM3 Email Marketing Platform, Email Marketing Services, Social Media, PPC, Paid Social, SEO, Social
- Partner badges and awards
- Fastest Growing Private Companies in America
Case studies on their site
FAQs
Some common questions, answered
Where is OpenMoves based?
OpenMoves is based in Huntington, New York, in the United States. It is a performance marketing agency that runs paid search, paid social, SEO, social media and email marketing, and it offers its own email marketing platform, OM3.
What services does OpenMoves offer?
OpenMoves offers paid search and paid social, SEO, social media and email marketing services, according to its website. It also has its own email marketing platform, OM3, so buyers should ask whether a project uses that tool or the email software they already have.
Does OpenMoves work with SaaS companies?
OpenMoves’ website does not mention SaaS on the pages we read, although our review describes it as working with SaaS and ecommerce brands. The case study we found on its site is for TEND, so ask the agency for examples of B2B software work before shortlisting it.
Does OpenMoves have its own email platform?
OpenMoves has its own email marketing platform, called OM3, according to its website. It lists the platform beside its email marketing services, which suggests clients can run their email campaigns in the agency’s own tool. Ask whether it also works in other email software.
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