Our overview
Nicola Moss is a marketing leader with over 20 years of experience helping MSPs and B2B tech companies grow. As “The Fractional Marketeer,” she offers flexible, senior-level marketing leadership - combining strategy, branding, content, campaigns and analytics - for businesses that aren’t ready to hire a full-time marketing director.
She focuses on generating leads, building brand authority and delivering tangible growth through practical, tailored marketing support.
What does Nicola Moss do?
Nicola Moss is a fractional marketing leader who trades as The Fractional Marketeer. Her profile says she has over 20 years of experience helping managed service providers (MSPs) and B2B technology companies grow.
She offers senior marketing leadership on a flexible basis. The work covers strategy, branding, content, campaigns and analytics, with the stated aim of generating leads and building brand authority.
Who is Nicola Moss a good fit for?
Her profile describes businesses that are not ready to hire a full-time marketing director but want senior direction. MSPs and B2B tech companies are the two groups she names.
A B2B SaaS company at the point of needing a marketing lead, but without the budget or certainty for a permanent hire, is the closest match. As a fractional leader she sets direction, so ask how much of the day-to-day work she would do herself and how much she would expect your team or other suppliers to carry.
What to ask Nicola Moss before you hire them
- Which of the B2B tech companies you have worked with sold software, and at what stage were they?
- How many days a month would you give us, and what would you own in that time?
- Which parts of strategy, branding, content, campaigns and analytics would you do yourself?
- How would you report on lead generation to our leadership team?
At a glance
- Type
- Freelancer
Services
- Fractional CMO
Where Nicola Moss ranks
The top lists they are on, and what we said about them on each.
- Ranked #6
Best Fractional CMOs for B2B SaaS Companies
Best for: Senior fractional leadership for tech and MSPs
- 20+ years with MSPs and B2B tech
- Strategy, brand, content and analytics
- Senior direction without a permanent hire
FAQs
Some common questions, answered
What is The Fractional Marketeer?
The Fractional Marketeer is the name Nicola Moss trades under. Through it she offers flexible, senior marketing leadership covering strategy, branding, content, campaigns and analytics for businesses that are not ready to hire a full-time marketing director, with a focus on leads and brand authority.
How much experience does Nicola Moss have?
Nicola Moss has over 20 years of experience in marketing, according to her profile. Most of it has been spent helping managed service providers and B2B technology companies grow, which is the background she now brings to her fractional marketing leadership work.
Who does Nicola Moss work with?
Nicola Moss works with managed service providers and B2B technology companies that want senior marketing direction without a permanent hire. Her profile describes clients that are not yet ready for a full-time marketing director but need someone to lead strategy, brand and lead generation.
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