Agency · Frederick, MD, United States
New North
Division focusing on maximizing HubSpot with onboarding, automation, RevOps & demand programs.
Our overview
New North is a B2B marketing agency that helps SaaS and tech companies build sustainable growth systems. Their focus spans positioning, content, email, paid media, and website optimization—always connected to clear reporting. New North’s approach emphasizes practical experimentation and steady iteration so teams can compound wins over time. It’s a good match for SaaS organizations looking to professionalize marketing operations without unnecessary complexity.
What does New North do?
New North is a B2B marketing agency in Frederick, Maryland, that works with SaaS and technology companies. Its website tagline is “B2B marketing that gets you on the shortlist”, and it describes its work as strategy, planning and execution across content, paid media and sales enablement.
The site groups its programs under three names: Authority, Reach and Pursuit. The pages we read do not spell out what each one includes, so ask for that on a first call. Its profile adds positioning, email and website work to the list, all tied to clear reporting.
Who does New North work with?
New North’s website describes its market as B2B, and it does mention SaaS. Clients named on its site include Aquatic Informatics, Ricoh, Ease, DocLib, FoxyAI, Hydrian, InsideTracker and ThreatMark.
The site says it has served 245+ B2B clients. Its profile describes the best fit as small and mid-market B2B companies that want to run marketing more professionally without adding complexity.
How does New North work?
New North says it has 15+ years in B2B marketing, and its website lists Inc. 5000 recognition for 3 consecutive years. Its profile describes a way of working built on practical tests and steady changes, so that small gains add up over time.
What results does New North’s website point to?
The pages we read list client names and the badges above, with no case study titles or headline numbers. Ask for examples from clients like Ricoh or ThreatMark that are closest to your business.
What to ask New North before you hire them
- What do the Authority, Reach and Pursuit programs each include?
- How many of your 245+ clients were SaaS companies, and at what stage?
- What sales enablement work would you do alongside our sales team?
- Which reports would we see each month, and what would they measure?
At a glance
- Type
- Agency
- Based in
- Frederick, MD, United States
Services
- Strategy
- Content marketing
- Marketing Operations
- Digital marketing
Industries
- B2B SaaS
- Software
Profile last checked
How we scored New North
Four scores out of 5 with equal weight, averaged to give the overall score. Nobody pays to be listed or to be ranked higher.
Overall
3.75/5
- B2B SaaS focus3/5
- 3 out of 5.B2B marketing agency; not SaaS-exclusive
- Proof of results4/5
- 4 out of 5.Case studies show quantifiable pipeline improvements
- Transparency4/5
- 4 out of 5.Clear team & pricing model pages
- Reputation4/5
- 4 out of 5.Strong B2B reputation regionally
Our review by service
Content marketing
New North is a Frederick-based B2B marketing agency focused on technology and SaaS companies, producing content as part of a brand-and-demand program that connects storytelling with pipeline contribution. Their content approach reflects a belief that most B2B tech marketing is either too focused on demand capture and neglects brand building, or too focused on brand and neglects conversion. New North builds editorial programs designed to serve both objectives: content that builds the company's credibility and market presence while also generating the qualified inbound traffic that contributes to pipeline.
Their content work covers blog and SEO editorial, thought leadership, case studies, and conversion-focused landing pages, all connected to the positioning and brand strategy work that informs the editorial voice. The agency's emphasis on content as a brand asset means pieces are written to hold up over time and represent the company's expertise accurately rather than optimizing for short-term keyword rankings.
New North is a good fit for B2B technology and SaaS companies in North America that want content to serve both brand-building and pipeline generation, produced by an agency that understands the technology buyer's research process. They suit growth-stage companies that want to build a coherent market presence alongside demand generation. They are less suited to companies that need high-volume, primarily SEO-driven content production, or to those looking for a performance marketing-integrated content approach rather than a brand-and-demand editorial program.
From newnorth.com
What their own website says, checked .
In their words: “B2B marketing that gets you on the shortlist”
- Services they list
- Authority, Reach, Pursuit, strategy, execution, planning, content, paid, sales enablement
- Industries they serve
- B2B
- Clients they name
- Aquatic Informatics, Ricoh, Ease, DocLib, FoxyAI, Hydrian, InsideTracker, ThreatMark
- Partner badges and awards
- Inc. 5000 3 consecutive years, 15+ years in B2B marketing, 245+ B2B clients served
FAQs
Some common questions, answered
Where is New North based?
New North is based in Frederick, Maryland, in the United States. It is a B2B marketing agency that works with SaaS and technology companies, and its website says it has 15+ years in B2B marketing and has served 245+ B2B clients.
What services does New North offer?
New North offers strategy, planning and execution across content, paid media and sales enablement, according to its website, grouped into programs called Authority, Reach and Pursuit. Its profile also lists positioning, email and website work, all connected to clear reporting.
Which companies has New North worked with?
New North’s website names Aquatic Informatics, Ricoh, Ease, DocLib, FoxyAI, Hydrian, InsideTracker and ThreatMark among its clients. The site says the agency has served 245+ B2B clients in all, though the pages we read gave no case study titles.
How experienced is New North?
New North says on its website that it has 15+ years in B2B marketing and has served 245+ B2B clients. The site also lists Inc. 5000 recognition for 3 consecutive years, and names clients such as Ricoh, ThreatMark and InsideTracker.
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