Our overview
I help you get new users from Google and turn ‘em into paid accounts. Specializing in content strategy, optimization, and execution for B2B SaaS companies. Work includes Shopify, ManyChat, HelpScout, Segment, Aura, WorkRamp, Silvertrac, and more. Available as Consultant or service provider.
What does Michael Keenan do?
Michael Keenan is a freelance SEO specialist for B2B SaaS companies. In his own words, he helps companies get new users from Google and turn them into paid accounts.
His work covers content strategy, optimization and execution. The companies he names include Shopify, ManyChat, HelpScout, Segment, Aura, WorkRamp and Silvertrac.
Who is Michael Keenan a good fit for?
Michael suits a SaaS company with a free trial or self-serve sign-up that wants organic search measured on new users and paid accounts. He works as either a consultant or a hands-on service provider, so he can advise an in-house team or do the work himself.
He works alone. A company that needs a large volume of content each month would want to ask how he handles that.
What to ask Michael Keenan before you hire them
- What did you do for Shopify, ManyChat and HelpScout, and what changed in sign-ups or paid accounts?
- Would you work as a consultant to our team or do the work yourself?
- How many pieces of content could you produce or edit each month?
- Where are you based, and which hours do you work?
At a glance
- Type
- Freelancer
Services
- SEO
Where Michael Keenan ranks
The top lists they are on, and what we said about them on each.
- Ranked #3
The Best B2B SaaS SEO Consultants Ranked
Best for: SEO managed as a user-acquisition channel
- SEO for user acquisition and trial conversion
- Clients include Shopify and HelpScout
- Strategy, content and execution as one
Read our reviewHide our review
Michael Keenan is a B2B SaaS SEO specialist who helps companies acquire users from organic search and convert them into paid accounts. His client portfolio includes Shopify, ManyChat, and HelpScout, which reflects experience working with SaaS companies at the growth stage. His approach covers content strategy, optimization, and execution as an integrated service rather than treating keyword research, content production, and technical SEO as separate deliverables.
His SEO work is oriented toward commercial outcomes: user acquisition and trial-to-paid conversion from organic channels are the metrics he works toward rather than traffic volume and ranking positions. This commercial focus produces an SEO brief that reflects the specific buying journey of the SaaS products he works on rather than applying a generic keyword strategy to a software category without understanding how buyers actually research and evaluate products.
Michael Keenan is a good fit for B2B SaaS companies that want SEO managed as a growth channel with a clear brief around user acquisition rather than traffic and impressions. He suits growth-stage companies that want a specialist with direct SaaS experience. He is less suited to companies that need a large execution team managing high-volume content production alongside SEO strategy, or to those looking for an agency with multiple specialists rather than an individual practitioner.
FAQs
Some common questions, answered
What does Michael Keenan do?
Michael Keenan is a freelance SEO specialist who helps B2B SaaS companies get new users from Google and turn them into paid accounts. He covers content strategy, optimization and execution, and works either as a consultant to an in-house team or as a hands-on service provider.
Which companies has Michael Keenan worked with?
Michael Keenan names Shopify, ManyChat, HelpScout, Segment, Aura, WorkRamp and Silvertrac among the companies he has worked with. His profile does not say what he did for each, so ask for the examples closest to your own product before you brief him.
Is Michael Keenan a consultant or a service provider?
Michael Keenan works as both. His profile says he is available as a consultant, advising a team on SEO and content strategy, or as a service provider who carries out the content and optimization work himself, with the goal of turning organic visitors into paying users.
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