Freelancer · Edinburgh, United Kingdom, United Kingdom
Michael Breslin
MD @ Lever Digital | Helping SaaS & Tech businesses grow through PPC
- Verified by SaaS Hackers
Our overview
With over a decade of experience in user acquisition, PPC, and SEM, specifically in the Fintech and SaaS industry, I've helped numerous startups and established tech firms scale their operations and achieve remarkable ROI.
My expertise includes:
- Developing and executing comprehensive paid media strategies
- Optimizing user acquisition funnels for maximum conversion
- Implementing data-driven decision-making processes
- Scaling growth while maintaining cost-efficiency
- Scaling businesses across Europe & North American markets
I'm always eager to connect with fellow SaaS founders, marketers, and tech enthusiasts to discuss growth strategies, industry trends, and potential collaborations. Let's connect and explore how we can drive your business forward!
What does Michael Breslin do?
Michael Breslin is a PPC specialist based in Edinburgh, United Kingdom, who helps SaaS and tech businesses grow through paid search and paid media. His profile lists him as MD at Lever Digital, and he describes over a decade of experience in user acquisition, PPC and SEM, mostly in fintech and SaaS.
He lists his strengths as paid media strategy, improving user acquisition funnels, data-driven decisions and keeping growth cost-efficient. He says he has scaled businesses across European and North American markets, for start-ups and established tech firms alike.
Who is Michael Breslin a good fit for?
Michael suits B2B SaaS and fintech companies that want a senior paid search specialist with direct experience in their sector. It fits growth-stage teams that want paid acquisition judged on pipeline and want to work with one experienced person.
A company that needs a large team running many paid channels at once, or one that relies mainly on content and organic growth, would get less from a PPC specialist.
What to ask Michael Breslin before you hire them
- Will you work on our account yourself, or will a team at Lever Digital run it?
- Which SaaS or fintech accounts have you run recently, and what changed in their pipeline?
- How would you connect our paid campaigns to deals in our CRM?
- Which markets have you run campaigns in, and how would you set up ours for Europe or North America?
At a glance
- Type
- Freelancer
- Based in
- Edinburgh, United Kingdom, United Kingdom
Services
- PPC
Where Michael Breslin ranks
The top lists they are on, and what we said about them on each.
- Ranked #3
The Best PPC Freelancers for B2B SaaS Ranked
Best for: Senior SaaS and fintech PPC, pipeline-first
- A decade in fintech and SaaS paid search
- Pipeline contribution over impressions
- Attribution connected to CRM outcomes
Read our reviewHide our review
Michael Breslin is a PPC consultant with over a decade of experience in user acquisition and paid search, specializing in fintech and B2B SaaS companies. His background includes senior roles at agencies and in-house growth teams, giving him direct experience of what it takes to build paid acquisition programs for startups and scale-ups. The fintech and SaaS specialism means his keyword strategy, audience targeting, and bidding approaches reflect the specific buying behaviors and conversion dynamics of software and financial services buyers rather than applying generic paid search frameworks.
His PPC work covers Google Ads, Microsoft Ads, and LinkedIn paid campaigns, with a focus on lead quality and pipeline contribution rather than impression volume and click efficiency. For B2B SaaS companies where the distinction between a click and a qualified opportunity is significant, this commercial orientation produces campaigns that are evaluated on the right metrics rather than optimized for channel-level performance that does not translate to revenue. Attribution is set up to connect paid activity to CRM outcomes rather than stopping at form completions.
Michael Breslin is a good fit for B2B SaaS and fintech companies in the UK that want a senior PPC specialist with direct industry experience managing campaigns with a pipeline-first focus. He suits companies at growth stage that need experienced paid search management without the overhead of a large agency. He is less suited to companies that need a full-service paid media team managing multiple channels simultaneously at scale, or to those with primarily content and organic acquisition focus rather than paid search as a primary channel.
FAQs
Some common questions, answered
Where is Michael Breslin based?
Michael Breslin is based in Edinburgh, United Kingdom. He is MD at Lever Digital and a PPC specialist for SaaS and tech businesses, and he says he has scaled companies across European and North American markets in user acquisition and paid search.
What does Michael Breslin specialize in?
Michael Breslin specializes in PPC and paid acquisition for SaaS and fintech companies. He describes over a decade of experience in user acquisition, PPC and SEM, covering paid media strategy, acquisition funnels, data-driven decisions and keeping growth cost-efficient as spend increases.
Does Michael Breslin work with SaaS companies?
Yes, Michael Breslin works mainly with SaaS and fintech companies. His profile describes over a decade in user acquisition and paid search in those two sectors, helping start-ups and established tech firms grow through PPC across Europe and North America.
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