Agency · London, United Kingdom
Kurve
London app marketing agency helping founders grow mobile apps through ASO, paid social, ad creative and influencer campaigns.
Our overview
Kurve is a London-based app marketing agency that helps founders grow mobile apps. Its work covers App Store Optimization, paid social on TikTok and Meta, ad creative, influencer marketing and the analytics, attribution and paywall tools behind them, run through fast experiments and close reading of the data.
Clients include Sweatcoin, Treecard and BackThen, and Kurve was named App Marketing Agency of the Year at the 2023 App Growth Awards. Clients get weekly reports and check-in calls, with replies on email and Slack usually within one to three hours.
What does Kurve do?
Kurve is an app marketing agency based in London, United Kingdom, that helps founders grow mobile apps through organic and paid campaigns. Its website describes its work as creative, data-led app growth for founders.
The services its site lists cover the main ways an app finds users:
- App growth: organic app growth and paid app growth
- Creative: ad creative made for mobile apps
- Influencers: influencer marketing for mobile apps
- Growth stack: the tools used to measure and improve an app
- Strategy and acquisition: data-driven marketing strategy, customer acquisition, lead generation, demand generation and putting the strategy into practice
If your SaaS product is sold mainly through a website rather than an app store, much of this list will not apply. Kurve fits best where the app is the product.
Who does Kurve work with?
Kurve’s website names SaaS, mobile apps, B2B and B2C as its industries. The clients it names include BT, Lenovo, Canon, Investec, HomeServe, accurx, lansweeper, huggg, WhoCanFixMyCar, Coconut., Lick, sweatcoin, treecard, WeGift, barbri global, Peakon, packed.co, Fat Llama, fing and Lifecake.
The three case studies on its site are all about app installs and users. A B2B software company should ask which of the named clients sell to businesses and what Kurve did for them.
How does Kurve work?
The agency’s services run from organic work, such as app store listings, to paid campaigns, creative and influencers. The growth stack is the set of tools behind that work, so ask early which ones you would need.
Its site lists a run of awards: App Growth Agency 2023, App Marketing Agency of the Year 2023, a Shorty Award 2023, Shorty Awards 2024, a Shorty Impact Awards Silver Honor and TikTok Awards 2024.
What results does Kurve’s website point to?
Kurve publishes three case studies with the result in the title:
- Sweatcoin becomes the fastest-growing fitness app in history
- Kurve boosts Treecard app installs by +1,027%
- From 600,000 to 3 million Users in 12 Months with Kurve (for BackThen)
All three measure installs or users, which suits an app that grows through downloads.
What to ask Kurve before you hire them
- Which of your clients sell software to businesses, and what did you do for them?
- How would your app growth work change if most of our sign ups come from our website?
- What tools are in your growth stack, and which would we need to pay for?
- How much of our budget would go on influencers compared with paid social?
At a glance
- Type
- Agency
- Based in
- London, United Kingdom
Services
- SEO
- Digital marketing
- Strategy
- Marketing Operations
- Social Media
Industries
- B2B SaaS
Profile last checked
How we scored Kurve
Four scores out of 5 with equal weight, averaged to give the overall score. Nobody pays to be listed or to be ranked higher.
Overall
3.25/5
- B2B SaaS focus2/5
- 2 out of 5.App marketing specialist; not B2B SaaS
- Proof of results4/5
- 4 out of 5.App growth results / awards
- Transparency3/5
- 3 out of 5.Services / about clear
- Reputation4/5
- 4 out of 5.App Growth Awards winner
Our review by service
SEO
Kurve is an app marketing agency, and its organic search work is App Store Optimization rather than website SEO. Its ASO work aims to lift an app's visibility, rankings and downloads in the app stores, alongside its paid social, ad creative and influencer work for mobile apps. It suits app businesses that want store search and paid installs run by one team, not B2B SaaS companies looking for website SEO.
From kurve.co.uk
What their own website says, checked .
In their words: “Empowering Founders with Creative, Data-Led App Growth”
- Services they list
- App Growth, Organic App Growth, Paid App Growth, Creative Ad Solutions for Mobile Apps, Mobile App Influencer Marketing Agency, Growth Stack: Optimise Your App with Powerful Tools, Data-driven marketing strategy, Customer acquisition, Lead generation, Demand generation, Marketing strategy implementation
- Industries they serve
- SaaS, Mobile apps, B2B, B2C
- Clients they name
- BT, Lenovo, Canon, Investec, HomeServe, accurx, lansweeper, huggg, WhoCanFixMyCar, Coconut., Lick, sweatcoin, treecard, WeGift, barbri global, Peakon, packed.co, Fat Llama, fing, Lifecake
- Partner badges and awards
- App Growth Agency 2023, Shorty Award 2023, TikTok Awards 2024, Shorty Awards Finalist, Shorty Awards 2024, App Marketing Agency of the Year 2023, Shorty Impact Awards Silver Honor
FAQs
Some common questions, answered
Where is Kurve based?
Kurve is based in London, United Kingdom. It is an app marketing agency whose website lists organic and paid app growth, ad creative and influencer marketing, with clients including sweatcoin, treecard, Lenovo, Canon and BT named on its site.
What services does Kurve offer?
Kurve offers organic and paid app growth, ad creative for mobile apps, influencer marketing and a growth stack of tools for measuring and improving an app. Its website also lists data-driven marketing strategy, customer acquisition, lead generation and demand generation.
Does Kurve work with SaaS companies?
Kurve lists SaaS and B2B among its industries on its website, next to mobile apps and B2C. Its published case studies are all measured in app installs or users, so SaaS buyers should ask for an example closer to their own product and sales model.
What results has Kurve published?
Kurve publishes case studies saying Sweatcoin became the fastest-growing fitness app in history, Treecard app installs rose by +1,027%, and BackThen grew from 600,000 to 3 million users in 12 months. All three track app installs or user numbers.
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