Our overview
Kerry Langstaff is a seasoned marketing leader who serves as a Fractional CMO for B2B tech companies, helping businesses bridge the gap between marketing, sales and revenue.
With decades of experience across PR, agency work, enterprise-tech firms and multiple SaaS start-ups, she has often acted as the entire marketing department—building demandgeneration from scratch, launching products, aligning sales and marketing workflows, and transforming lead generation into actual pipeline and growth. Her pragmatic approach emphasizes transparent, month-to-month collaboration and delivering results her clients can sell—not just shiny reports or vanity metrics.
What does Kerry Langstaff do?
Kerry Langstaff is a fractional CMO for B2B tech companies, working to close the gap between marketing, sales and revenue. Her background runs across PR, agency work, enterprise tech firms and several SaaS start-ups.
In many of those roles she has been the whole marketing department. That has meant building demand generation from scratch, launching products, getting sales and marketing to work from the same processes, and turning lead generation into pipeline.
Who is Kerry Langstaff a good fit for?
Kerry Langstaff suits SaaS and B2B tech companies that need senior marketing leadership, especially where the marketing function needs building or fixing. A founder who has marketing activity running but cannot see what it adds to pipeline is the kind of client her experience fits. She works month to month and puts weight on results a founder can act on, over polished reports and vanity metrics.
What to ask Kerry Langstaff before you hire her
- How many days a month would you work with us, and what would the first month cover?
- Which SaaS start-ups have you led marketing for, and at what stage were they?
- Would you hire and manage freelancers or agencies on our behalf, or work only with our team?
- What would you report to us each month to show pipeline progress?
At a glance
- Type
- Freelancer
Services
- Fractional CMO
Where Kerry Langstaff ranks
The top lists they are on, and what we said about them on each.
- Ranked #3
Best Fractional CMOs for B2B SaaS Companies
Best for: Turning scattered activity into pipeline
- Has run entire marketing departments
- Bridges marketing, sales and revenue
- Month-to-month, results a founder can act on
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Kerry Langstaff is a fractional CMO for B2B tech companies, with decades of experience spanning PR, agency work, enterprise tech and multiple SaaS startups. She has often served as an entire marketing department, building demand generation from scratch, launching products, aligning sales and marketing, and turning lead generation into real pipeline. Her approach favors transparent, month-to-month collaboration and results a founder can act on rather than vanity reporting.
That makes her a fit for SaaS companies that need senior marketing leadership to bridge the gap between marketing, sales and revenue, particularly where the function needs building or fixing. A good fit for B2B tech companies that want a hands-on fractional CMO to turn scattered marketing activity into pipeline.
FAQs
Some common questions, answered
What does Kerry Langstaff offer?
Kerry Langstaff offers fractional CMO services for B2B tech companies. She leads marketing part time, building demand generation, launching products and lining up sales and marketing so that lead generation turns into pipeline, drawing on experience in PR, agencies, enterprise tech and SaaS start-ups.
Does Kerry Langstaff work with SaaS start-ups?
Kerry Langstaff has worked in several SaaS start-ups, often as the entire marketing department. She suits SaaS and B2B tech companies whose marketing function needs building or fixing, and that want a senior leader focused on pipeline rather than a large agency team.
How does Kerry Langstaff work with clients?
Kerry Langstaff works with clients on a month-to-month basis, with an open, transparent way of working. She focuses on results that founders and sales teams can act on, rather than polished reports or vanity metrics, and she bridges the gap between marketing, sales and revenue.
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