Agency · Seattle, WA, United States
Kalungi
Full‑service SaaS marketing agency acting as virtual CMO, using T2D3 frameworks and fractional teams.
Our overview
Kalungi is a full-service B2B SaaS marketing agency that provides an experienced CMO plus a complete marketing team and roadmap for SaaS businesses scaling through the T2D3 growth curve. They help companies clarify positioning, define messaging, and align sales and marketing through proven SaaS frameworks. Kalungi offers strategy, content, paid media, SEO, and design services, along with fractional leadership support. Their approach emphasizes predictable ARR growth through systematic execution and clear accountability.
What does Kalungi do?
Kalungi is a B2B SaaS marketing agency based in Seattle, USA, that supplies marketing leadership and the team to carry out the plan. Its website calls it “the team that’s scaled 280+ SaaS companies” and lists services across five areas.
- Leadership: fractional CMO services, marketing leadership support, positioning and messaging, strategy development and on-demand coaching
- Demand: demand generation, account-based marketing, paid media, and SEO and content
- Brand and web: branding, design and web development
- Systems: automation, revenue operations and go-to-market (GTM) system design
- Playbooks: GTM playbooks, execution templates and channel sequencing models
Leadership and delivery sit with one supplier, so the person setting the plan can see how it is carried out week to week.
Who does Kalungi work with?
Kalungi’s website names SaaS, technology and marketing as its industries, and SaaS runs through every page we read. Clients named include DataGuard, CPG Vision, Avid, Patch, Fraxion, BotDojo, Aware360, Beezy, One Click Contractor, PSignite, CCD Health and Bplogix.
The site does not say which revenue band each client was in when the work started, so ask for examples at your stage.
How does Kalungi work?
Kalungi builds its approach around T2D3, a growth model with its own page on the site. Its playbooks, templates and channel sequencing models point to a set order of work: positioning and messaging first, then the channels in a planned sequence.
Its website shows HubSpot Diamond Partner and Google Partner badges. Automation and revenue operations are on the services list too, so CRM work can sit with the same team as the campaigns.
What results does Kalungi’s website point to?
Kalungi publishes customer stories for DataGuard, CPG Vision, Avid, Patch, Fraxion, Beezy, One Click Contractor and Aware360. The titles we hold are client names, so read the stories for the figures and timescales behind them.
What to ask Kalungi before you hire them
- Who would act as our fractional CMO, and how many hours a month would they spend on our account?
- Which of your customer stories are for companies at our revenue and stage?
- How do you adapt the T2D3 playbook when our market or sales model differs from it?
- Who owns the HubSpot set-up and reporting if we end the engagement?
At a glance
- Type
- Agency
- Based in
- Seattle, WA, United States
Services
- Strategy
- Content marketing
- SEO
- Marketing Operations
- Revenue operations
- Digital marketing
- Web design
- Fractional CMO
- ABM
- Design & branding
Industries
- B2B SaaS
Profile last checked
How we scored Kalungi
Four scores out of 5 with equal weight, averaged to give the overall score. Nobody pays to be listed or to be ranked higher.
Overall
4.25/5
- B2B SaaS focus5/5
- 5 out of 5.“Full-service B2B SaaS marketing agency.”
- Proof of results4/5
- 4 out of 5.Customer stories / framework metrics
- Transparency4/5
- 4 out of 5.Services / team visible; no pricing
- Reputation4/5
- 4 out of 5.Widely referenced in SaaS GTM
Where Kalungi ranks
The top lists they are on, and what we said about them on each.
- Ranked #6
Top Marketing Agencies for B2B SaaS Start-ups
Best for: Post-PMF startups without in-house marketing
- Fractional CMO built for early-stage SaaS
- A T2D3 roadmap instead of first principles
- For $1M to $5M ARR startups
Read our reviewHide our review
Kalungi is built specifically for early-stage B2B SaaS companies. Their fractional CMO model is designed to give seed and Series A companies access to the marketing leadership and execution capability that would otherwise require a full-time CMO hire and a team of specialists, at a cost that makes sense for companies that are not yet generating enough revenue to justify those headcount commitments. The T2D3 framework gives startups a structured roadmap rather than having to figure out SaaS marketing from first principles.
Their team has direct experience helping SaaS companies navigate the early growth stages: defining ICP and positioning, building the first content and SEO infrastructure, setting up attribution and pipeline reporting, and establishing demand generation programs that can scale as the company grows. This is practical rather than theoretical knowledge, built from running marketing for early-stage SaaS companies rather than advising them from a distance.
Kalungi is a natural fit for B2B SaaS startups between $1M and $5M ARR that want experienced fractional marketing leadership rather than building out a full team prematurely. They work well with founders who need marketing to function without requiring daily oversight. They are less suited to very early pre-revenue companies that are still finding product-market fit, or to startups that already have a strong in-house marketing team and want a specialist agency to augment specific channels.
- Ranked #9
The Best Marketing Ops Agencies
Best for: Fractional marketing leadership plus execution
- Fractional CMO plus a full delivery team
- Run to the proven T2D3 growth framework
- Same team owns strategy and the systems
Read our reviewHide our review
Kalungi is a Seattle-based full-service SaaS marketing agency that operates as a fractional CMO and team. Strategy is set at leadership level and executed by a group spanning content, paid, SEO, design and operations under a single engagement, guided by the T2D3 growth framework. From a marketing operations view, the value is that the same team owning the strategy also builds and runs the systems, reporting and processes underneath it, so there is no gap between plan and execution.
This model suits early and growth-stage SaaS companies that lack a senior in-house marketing leader and want structure without hiring a full team. It is less relevant for larger companies with an established ops function. A good fit for B2B SaaS companies that want fractional marketing leadership plus hands-on operational execution, run to a proven SaaS growth playbook.
- Ranked #13
The Best B2B SaaS SEO Agencies Reviewed & Ranked
Best for: Early-stage SaaS wanting SEO inside fractional CMO leadership
- SEO within a fractional CMO engagement
- Built on the T2D3 growth framework
- Foundations that compound over time
Read our reviewHide our review
SEO at Kalungi is integrated into the full-service marketing engagement rather than managed as a standalone channel. Their T2D3-based approach to SaaS growth treats organic search as one component of a systematic acquisition program, which means keyword strategy and content planning are set by the same fractional CMO team overseeing positioning, paid media, and pipeline targets. The practical advantage is that SEO and the rest of the marketing function share the same commercial brief rather than operating on separate priorities.
Their SEO work covers keyword research and prioritization, content strategy for organic, technical site fundamentals, and on-page optimization. The emphasis is on building a foundation that compounds: early content and technical work that increases organic visibility progressively rather than chasing fast wins that require ongoing maintenance. For early-stage SaaS companies building their marketing infrastructure, this systematic approach avoids the common mistake of investing in SEO before positioning and messaging are clear.
Kalungi is a good fit for B2B SaaS companies at Seed through Series B that want SEO managed as part of an integrated marketing engagement with fractional leadership rather than as a separate agency mandate. They suit companies that need the whole marketing function built out together. They are less suited to companies that need a dedicated SEO specialist running a standalone organic program, or to those that have an established marketing team and want to augment it with a single-channel expert.
- Ranked #16
Top Content Marketing Agencies
Best for: Content within a fractional CMO engagement
- Content within a fractional CMO engagement
- Positioned by T2D3 growth stage
- Brief owned end to end, not handed off
Read our reviewHide our review
Content at Kalungi is part of a full-service SaaS marketing engagement rather than a standalone service. Their model is built around the T2D3 growth curve, a framework for SaaS companies scaling from $1M to $10M ARR and beyond, which means content strategy is positioned explicitly within the context of what stage a company is at and what growth challenges that stage presents. Messaging clarity, positioning, and buyer education are prerequisites to their content programs, not assumptions that get resolved later.
Their content work covers blog and editorial strategy, SEO-informed content production, email nurture sequences, and sales enablement materials, all aligned to the revenue goals the fractional CMO team has defined for the engagement. The advantage of the embedded model is that the content brief is not handed off from a strategy team to a production team but owned end to end by people who understand the commercial objective behind each piece. This closes the common gap between content that looks right editorially and content that actually moves prospects through a B2B SaaS buying cycle.
Kalungi is a good fit for early to growth-stage B2B SaaS companies that do not have a strong in-house marketing function and want content managed as part of a broader fractional CMO engagement rather than as a separate agency relationship. They are less suited to companies that already have a capable in-house team and want a specialist content agency to execute alongside it, or to those looking for a high-volume content factory rather than a strategically directed program.
- Ranked #17
Best B2B SaaS Marketing Agencies, Ranked
Best for: Whole marketing operation run to a SaaS playbook
- A whole marketing function as a service
- Fractional CMO plus a delivery team
- Run to the T2D3 framework
Read our reviewHide our review
Kalungi is a Seattle-based agency that provides a complete B2B SaaS marketing function as a service, led by a fractional CMO and delivered by a team spanning content, SEO, paid and design. Rather than covering one channel, it stands in for an entire marketing department, running the full digital mix to the T2D3 SaaS growth framework. For an early or growth-stage SaaS company without a senior marketing hire, that breadth under one engagement is the appeal.
The trade-off is that this is a fuller commitment than a single-channel specialist, best suited to companies ready to build a proper marketing function. A good fit for B2B SaaS companies that want their whole digital marketing operation, strategy and execution, run by a fractional team to a proven SaaS playbook.
From kalungi.com
What their own website says, checked .
In their words: “Accelerate your growth with the team that's scaled 280+ SaaS companies”
- Services they list
- Demand generation, Marketing strategy, Account-based marketing, Branding & design, SEO & content, Automation & revenue operations, Web development, Paid media, GTM playbooks, Execution templates, Channel sequencing models, On-demand coaching, Growth strategy consulting, GTM system design, Marketing leadership assistance, Positioning and messaging development, Fractional CMO services, Strategy development, Revenue growth management, Marketing execution support
- Industries they serve
- SaaS, Technology, Marketing
- Clients they name
- DataGuard, CPGvision, Avid, Patch, Fraxion, BotDojo, Aware360, Beezy, One Click Contractor, PSignite, CPG Vision, CCD Health, Bplogix
- Partner badges and awards
- Hubspot 5 Stars, Hubspot Diamond Partner, 83 NPS, Google Partner Badge
Case studies on their site
- DataGuard Case Study (opens in a new tab)
- Case Study CPG Vision (opens in a new tab)
- Avid Case Study (opens in a new tab)
- Patch (opens in a new tab)
- Fraxion Case Study (opens in a new tab)
- Beezy Case Study (opens in a new tab)
- One Click Contractor Case Study (opens in a new tab)
- Aware360 Case Study (opens in a new tab)
FAQs
Some common questions, answered
Where is Kalungi based?
Kalungi is based in Seattle, USA. It is a B2B SaaS marketing agency that provides fractional CMO services and a delivery team, and its website says it has scaled 280+ SaaS companies, with customer stories including DataGuard, Avid, Patch and Aware360.
What services does Kalungi offer?
Kalungi offers fractional CMO services, positioning and messaging, demand generation, account-based marketing, paid media, SEO and content, branding and design, web development, and automation and revenue operations. Its website also lists GTM playbooks, execution templates, channel sequencing models and on-demand coaching.
What is Kalungi’s T2D3 approach?
Kalungi bases its work on T2D3, a growth model for SaaS companies that has its own page on the agency’s website. Its playbooks, execution templates and channel sequencing models set the order of the work, with a fractional CMO and a delivery team carrying it out.
Which companies has Kalungi worked with?
Kalungi’s website names DataGuard, CPG Vision, Avid, Patch, Fraxion, BotDojo, Aware360, Beezy, One Click Contractor, PSignite, CCD Health and Bplogix among its clients. It publishes customer stories for eight of them, which are worth reading before a first call. The site does not say what stage each client was at.
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