Holini

Where Holini ranks

The top lists they are on, and what we said about them on each.

• Ranked #1

  Top Marketing Agencies for B2B SaaS Start-ups

  Best for: Funded startups building paid on solid foundations

  • Paid acquisition set up properly from the start
  • Clean tracking, pipeline over cheap clicks
  • Best from around $10k a month in spend

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  Holini is a senior-led B2B SaaS PPC agency in Tallinn that has worked with a long list of VC-backed companies, including several at Series A and B such as Scoro, Livespace and Sonarworks. For earlier-stage SaaS, its value is that experienced specialists set up paid acquisition properly from the start, with clean tracking and a focus on pipeline rather than cheap clicks, avoiding the trial-and-error that burns a startup's limited budget.

  It works best for funded startups with enough budget to test meaningfully, typically from around $10k a month in paid spend. Very early companies without a defined ICP are less of a fit. A good fit for funded B2B SaaS startups that want paid acquisition built on solid foundations by senior specialists.

• Ranked #2

  Best Enterprise B2B SaaS Marketing Agencies

  Best for: Enterprise paid media and attribution specialists

  • Enterprise paid media and attribution specialist
  • Works past $50M ARR and Series C
  • Built for complex, low-volume B2B paid

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  Holini is a senior-led B2B tech PPC and analytics agency in Tallinn that works up to larger SaaS operations, including companies past $50M ARR and Series C category leaders like Veriff and Booksy. On an enterprise list, it is a paid-media and measurement specialist rather than a full-service enterprise agency: its strength is complex, low-volume B2B paid environments where attribution across long, multi-stakeholder sales cycles is difficult and senior expertise matters.

  That focus suits larger SaaS companies that want a specialist to run paid media and analytics at a high level, alongside their other partners. It is not the choice for a single agency to own all of enterprise marketing. A good fit for enterprise B2B SaaS companies that want paid media and attribution handled by senior specialists in complex sales environments.

• Ranked #4

  Top Agencies for B2B SaaS Scale-ups

  Best for: Scaling paid acquisition with CAC under control

  • Growing paid spend with CAC control
  • Clients from Series C to $55M ARR
  • Senior-only, proven scaling strategies

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  Holini is a Tallinn-based PPC and analytics agency whose sweet spot is scaling B2B tech companies, with clients ranging from Series C names like Veriff and Booksy to bootstrapped growth-stage businesses such as Omnisend at $55M ARR. For scale-ups, the draw is a systematic approach to growing paid spend without losing control of CAC, backed by analytics that keep optimization tied to pipeline quality as volume increases.

  The senior-only model suits companies that need proven scaling strategies rather than a team learning on their budget. A good fit for scaling B2B SaaS companies that want to grow paid acquisition predictably while keeping acquisition costs in check.

• Ranked #4

  The Best B2B SaaS PPC Agencies Reviewed & Ranked

  Best for: B2B SaaS PPC with genuine vertical depth

  • A dedicated B2B SaaS PPC specialist
  • Paid, landing pages and attribution as one system
  • Google Premier Partner, senior-only team

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  Holini is a dedicated B2B SaaS and tech PPC agency built around one outcome: predictable pipeline growth. Their work spans paid media strategy, landing page alignment and attribution setup, and the three are treated as one system rather than separate deliverables. The argument is that campaign performance judged by platform metrics alone — clicks, CTR, ROAS — rarely maps to actual pipeline in B2B, so Holini builds for business outcomes from the start. All work is handled by senior specialists, with no junior account managers between the strategist and the account.

  Their process is systematic by design. Deep B2B SaaS and tech specialization means they arrive with context on how enterprise software buying actually works — long sales cycles, multi-stakeholder decisions, attribution across months rather than days — and build campaign structure, bidding logic and landing page flow around that reality. They hold Google Premier Partner status and have run campaigns for growth-stage, bootstrapped and VC-backed B2B tech companies including Omnisend, Veriff, Smartcat and Scoro. They limit intake to three or four new partnerships per quarter, which keeps senior attention on every account rather than spreading capacity across a roster that grows faster than quality can hold.

  Holini is a strong fit for B2B SaaS and tech companies that want a PPC specialist with genuine vertical depth rather than a generalist agency that handles software as one vertical among many. They work well with growth-stage and scaling companies that need CAC brought under control and attribution made legible across a complex sales cycle. They are less suited to early-stage companies without a defined ICP and enough budget to test meaningfully, or to businesses that want PPC managed as one component of a broader integrated engagement rather than as a focused specialist mandate.

• Ranked #5

  The Best B2B SaaS Performance Marketing Agencies Rated

  Best for: Paid run to pipeline and CAC by seniors

  • Paid, landing pages and analytics as one system
  • A senior-only team, no juniors
  • Judged on MQL-to-SQL movement

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  Holini is a Tallinn-based PPC and analytics agency working only with B2B tech and SaaS companies, built around one outcome: predictable pipeline growth with CAC under control. It aligns paid media, landing pages and analytics as a single system, and insists on a senior-only team so the specialist who sets the strategy is the one running it. Performance is judged on downstream quality signals like MQL-to-SQL movement, not surface metrics.

  That discipline suits SaaS companies already spending meaningfully on paid that want it run by specialists with genuine B2B depth. It is a paid specialist, not a full-service agency. A good fit for B2B SaaS companies that want paid media run to pipeline and CAC by a senior, tech-focused team.