Agency · Tallinn, Estonia
Hey Digital
Performance marketing agency for B2B SaaS, running paid media, conversion design, and transparent, test-driven growth programs.
Our overview
Hey Digital is a performance marketing agency for B2B SaaS companies. It plans and runs paid search and paid social campaigns to drive trial signups, demos, and sales pipeline.
The team also builds conversion-focused landing pages and produces ad creative and video ads to support multi-channel growth. The agency works only with SaaS brands and uses a clear testing and measurement framework to find what performs best. Clients get tracking set up correctly, frequent updates, and reporting that shows impact. In short, Hey Digital focuses on practical execution, steady experimentation, and transparent communication.
What does Hey Digital do?
Hey Digital is a paid media agency for B2B SaaS companies, based in Tallinn, Estonia. Its website sums up the offer in one line: “Run ads that drive pipeline and revenue for your B2B SaaS.” The services it lists fall into a few groups.
- Paid media: PPC, paid social and paid ads more broadly
- Creative: creative strategy and video ads
- Conversion: landing page design
- Demand and growth: demand generation, account-based marketing (ABM) and growth marketing
With creative and landing pages in the same team as the media buying, a test that needs a new ad or a new page has fewer hand-offs. Ask how those people share results with each other.
Who does Hey Digital work with?
Hey Digital’s website names B2B SaaS and AI as the industries it serves, and it has a separate page for AI companies. Clients named on its site are PostHog, Rosie, Toggl, SocialBee, Hotjar and WriteSonic.
The site does not say which company sizes or stages it prefers. If you sell to large accounts through a long sales cycle, ask for examples close to yours.
How does Hey Digital work?
The agency says it was founded in 2018 and gives its team size as 45+. SaaS is the focus throughout the site, from the tagline to the case study list.
Creative strategy and landing page design sit on the same services list as the ad buying, so one engagement can cover the ad, the creative and the page it sends people to. ABM is listed too, for teams that want to target named accounts.
What results does Hey Digital’s website point to?
Hey Digital publishes case studies for PostHog, Rosie, Toggl, WriteSonic and StealthGPT, with an All results page that gathers them. The case study titles are client names, so read each one for the figures and the channels used.
What to ask Hey Digital before you hire them
- Which of your case studies are for companies with a sales cycle like ours?
- Who in your 45+ person team would run our account, and who makes the creative?
- How do you split budget between search and paid social for a new account?
- What tracking do you need in place before you start spending?
- Do you run ABM campaigns for companies that sell to a short list of named accounts?
At a glance
- Type
- Agency
- Based in
- Tallinn, Estonia
- Founded
- 2018
- Team size
- 45+
As their own website states it.
Services
- PPC
- Digital marketing
Industries
- B2B SaaS
- AI
Profile last checked
How we scored Hey Digital
Four scores out of 5 with equal weight, averaged to give the overall score. Nobody pays to be listed or to be ranked higher.
Overall
4.3/5
- B2B SaaS focus5/5
- 5 out of 5.B2B SaaS-only positioning.
- Proof of results4/5
- 4 out of 5.Quantified SaaS case studies.
- Transparency4/5
- 4 out of 5.Team/process; no pricing.
- Reputation4/5
- 4 out of 5.Podcast/events; solid recognition.
Where Hey Digital ranks
The top lists they are on, and what we said about them on each.
- Ranked #5
Top Marketing Agencies for B2B SaaS Start-ups
Best for: Startup paid media with hands-on creative
- SaaS-only paid search and social
- Landing pages and ad creative included
- Tracking set up correctly, clear reporting
- Ranked #6
The Best B2B SaaS PPC Agencies Reviewed & Ranked
Best for: SaaS paid media with in-house creative
- SaaS-only paid search and social
- Landing pages and ad creative in-house
- Tracking set correctly before scaling
Read our reviewHide our review
Hey Digital is a performance marketing agency that works only with B2B SaaS brands, running paid search and paid social with the goal of generating product trials, demos, and qualified pipeline. The SaaS-only scope means the team understands the mechanics of software buying: the disconnect between initial sign-up and actual revenue, the difference between MQL volume and pipeline quality, and the creative requirements for ads that speak to technical and commercial buyers at the same time.
Alongside campaign management, Hey Digital builds conversion-focused landing pages and produces ad creative including video, keeping the connection between ad and post-click experience in-house rather than dependent on a separate team. Their testing and measurement process is structured from the start, with tracking implemented correctly before spend is scaled and experiments designed to isolate variables. Reporting is built to show what is actually driving outcomes rather than what reads well in a media summary.
Hey Digital is a strong fit for B2B SaaS companies at the growth stage that want paid media run by a team with genuine SaaS product experience, where landing pages, creative, and campaign management can be handled without handoffs to external suppliers. They suit companies that have run paid before but hit poor attribution or inconsistent creative quality as a bottleneck. They are less suited to companies with very early-stage products still working out positioning, or that want paid media managed separately from landing page and creative development.
- Ranked #12
Best B2B SaaS Marketing Agencies, Ranked
Best for: SaaS paid media with ad creative
- Paid media plus proper ad creative
- Strategy, media, landing pages and creative in-house
- 200+ SaaS clients including Hotjar and Pitch
Read our reviewHide our review
Hey Digital is a Tallinn-based agency, founded in 2018, that works exclusively with B2B SaaS on paid media: paid search, paid social and display, plus the landing pages and ad creative that make them work. Its digital-marketing signature is creative done properly. Rather than treating ads as an afterthought, the same team handles strategy, media buying, landing page design and video and static creative, so campaigns are both well-targeted and genuinely compelling. It has run paid for more than 200 SaaS companies including Hotjar, Pitch and Wiza.
The paid-plus-creative model suits SaaS companies in crowded categories where standout creative is what earns attention, and that want paid managed to pipeline rather than lead volume. It is a paid specialist, not a full-service agency. A good fit for B2B SaaS companies that want paid media and ad creative run together by one SaaS-focused team.
From heydigital.co
What their own website says, checked .
In their words: “Run ads that drive pipeline and revenue for your B2B SaaS.”
- Services they list
- PPC, Paid Social, Demand Generation, Video Ads, Landing Page Design, ABM, Growth Marketing, Paid Ads, Creative Strategy
- Industries they serve
- B2B SaaS, AI
- Offices
- Tallinn, Estonia
- Founded
- 2018
- Team size
- 45+
- Clients they name
- PostHog, Rosie, Toggl, SocialBee, Hotjar, WriteSonic
FAQs
Some common questions, answered
Where is Hey Digital based?
Hey Digital is based in Tallinn, Estonia. Its website describes it as an agency that runs ads to drive pipeline and revenue for B2B SaaS companies, and it names clients such as PostHog, Toggl, Hotjar and WriteSonic, with case studies published for several of them.
What services does Hey Digital offer?
Hey Digital offers PPC, paid social, video ads, landing page design, creative strategy, ABM, demand generation and growth marketing. Its website presents all of these as ways to run ads that drive pipeline and revenue for B2B SaaS companies, with creative and landing pages made alongside the media buying.
Which companies has Hey Digital worked with?
Hey Digital’s website names PostHog, Rosie, Toggl, SocialBee, Hotjar and WriteSonic as clients. It publishes case studies for PostHog, Rosie, Toggl, WriteSonic and StealthGPT, gathered on an All results page, which are worth reading before a first call. Ask which of them sell to companies of your size.
Does Hey Digital work with AI companies?
Yes. Hey Digital’s website lists AI alongside B2B SaaS as the industries it serves and has a page for AI companies. Its case studies include WriteSonic and StealthGPT. Ask how the campaigns for those clients differed from its work for other SaaS products.
How big is Hey Digital?
Hey Digital says on its website that it was founded in 2018 and has a team of 45+ people. Its services cover media buying, creative, video and landing pages, so ask which of those people would work on your account each week.
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