Our overview
If you’re a founder or digital marketing exec looking for a proven SEO and Digital PR expert who lives and breathes KPIs with a track record to back it up… Then look no further (👋🏻). I made the switch from corporate to freelancing in 2018 and have been doing this full-time ever since for some of the fastest-growing SaaS + e-commerce companies.
What does Hayley Lucas do?
Hayley Lucas is a freelance SEO and digital PR specialist. Her profile says she moved from a corporate role to freelancing in 2018 and has worked full-time on her own since then.
She runs SEO and digital PR together, with the PR work used to earn links and authority that help pages rank. Her profile puts KPIs at the center of how she works, and she describes her clients as some of the fastest-growing SaaS and e-commerce companies.
Who is Hayley Lucas a good fit for?
She suits founders and digital marketing leads at SaaS companies who want one person running organic search and digital PR, with results tracked against agreed numbers. Her profile is written for buyers who want a track record before they sign.
Companies that need a large team producing content at high volume, or deep technical SEO work as the main job, should check whether that is in her scope.
What to ask Hayley Lucas before you hire them
- Which of your clients since 2018 were B2B SaaS companies, and what did you deliver for them?
- Which KPIs would you agree with us at the start, and how often would you report on them?
- How does a digital PR campaign feed the pages we want to rank?
- Do you handle technical SEO yourself, or bring someone in?
At a glance
- Type
- Freelancer
Services
- SEO
Where Hayley Lucas ranks
The top lists they are on, and what we said about them on each.
- Ranked #2
The Best B2B SaaS SEO Consultants Ranked
Best for: SEO and digital PR with a KPI-first approach
- SEO and digital PR combined
- KPI-first and commercially accountable
- Digital PR as link-building, not reputation
Read our reviewHide our review
Hayley Lucas is a UK-based SEO and Digital PR specialist who brings a KPI-focused rigor and commercial accountability mindset to organic search. Her stated specialism in building measurable SEO results rather than producing activity that does not connect to pipeline is reflected in how she structures engagements: clear objectives, tracked metrics, and reporting that answers the commercial questions her clients actually care about rather than presenting traffic and rankings as ends in themselves.
Her SEO work combines organic search strategy, content optimization, and digital PR into one connected program rather than managing them as separate services with separate goals. Digital PR in her model is a link acquisition and authority-building tool rather than a reputation management function, which means it contributes directly to the ranking performance of the SEO program rather than operating in parallel without clear SEO benefit.
Hayley Lucas is a good fit for B2B SaaS and technology companies in the UK that want SEO and digital PR managed by an individual practitioner with a KPI-first approach and a genuine link between the two services. She suits companies that want commercial accountability built into the SEO engagement from the start. She is less suited to companies that need a large agency team executing at high volume, or to those looking for technical SEO infrastructure work as the primary need rather than content, digital PR, and organic strategy.
FAQs
Some common questions, answered
What does Hayley Lucas do?
Hayley Lucas is a freelance SEO and digital PR specialist who runs organic search and PR as one program. Her profile describes her as someone who lives and breathes KPIs, and says she works with some of the fastest-growing SaaS and e-commerce companies.
How long has Hayley Lucas been freelancing?
Hayley Lucas has been freelancing full-time since 2018. Her profile says she made the switch from a corporate role that year and has worked on SEO and digital PR for SaaS and e-commerce companies ever since.
Does Hayley Lucas work with SaaS companies?
Yes, Hayley Lucas says on her profile that she works for some of the fastest-growing SaaS and e-commerce companies. She pairs SEO with digital PR and focuses on agreed KPIs, which suits SaaS founders and marketing leads who want organic growth they can measure.
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