Agency · Los Angeles, United States
HawkSEM
Performance shop using ConversionIQ to unify creative, targeting & analytics for efficient SaaS acquisition.
Our overview
HawkSEM is a performance agency that partners with B2B SaaS to scale qualified acquisition through paid search, paid social, and CRO. Their “ConversionIQ” methodology unifies creative, audiences, and analytics so spend maps to SQLs and ARR. HawkSEM’s playbooks emphasize landing-page discipline, funnel diagnostics, and transparent reporting. For SaaS marketers who want to tighten CAC and improve payback periods, they provide a pragmatic, experiment-driven model.
What does HawkSEM do?
HawkSEM is a performance marketing agency based in Los Angeles that runs paid search, paid social and conversion work for B2B SaaS and other sectors. Its website says the agency was founded in 2005 and puts its team at 80+ people.
The services its website lists fall into these groups:
- Paid media: paid search and PPC, paid social, remarketing, performance display, shopping feed management and ChatGPT ads
- Search: SEO, plus GEO and AI search
- Conversion: conversion rate optimization and performance creative
- Content and strategy: content marketing and digital marketing strategy
At the center is its own measurement system, ConversionIQ, which its profile describes as joining creative, audiences and analytics so that spend can be traced to SQLs and ARR.
Who does HawkSEM work with?
HawkSEM’s website lists SaaS first among its industries, then healthcare, higher education, industrial, financial services, real estate, legal, franchise, cybersecurity and fashion. Its one listed office is in Los Angeles.
Clients named on its site include Verizon, Honda, Timbuk2, Datadog, Microsoft, Milton’s, 686, Thriftbooks, CSUN, Super73, Deck and Fence Co and Teak HQ. Most of those are consumer, retail or education brands, with Datadog and Microsoft as the clearest software names.
SaaS teams should expect an agency that works across many sectors, with paid media as the common thread.
How does HawkSEM work?
HawkSEM’s profile describes a practical model built on testing: landing page discipline, checks on each stage of the funnel and open reporting. The aim is to lower acquisition cost and shorten payback, with ConversionIQ as the reporting layer.
Its website lists it as a Google Premier Partner, a Microsoft Advertising Partner and a Meta Business Partner, and says the Google program places it in the “Top 3% of Agencies”. It also mentions workplace awards, including Best Companies for Remote Workers by Quartz.
What results does HawkSEM’s website point to?
HawkSEM publishes results pages for clients. The case studies we found on the pages we read are:
- “SaaS Brand Doubles Demo Requests” (Datadog)
- “Ecommerce Brand Drives 50% Higher AOV” (Thriftbooks)
- “University Achieves Enrollment Goals” (CSUN)
- “Social Media Drives a 60% Revenue Increase”
Only one of those is for a SaaS company.
What to ask HawkSEM before you hire them
- Apart from Datadog, which SaaS clients can you show results for, and at what spend?
- How does ConversionIQ connect to our CRM, and what do we keep if we leave?
- Who on your 80+ person team would manage our account, and how many other accounts do they run?
- Would you run SEO and content for us too, or mainly paid media?
- How long before you expect to see a change in cost per SQL?
At a glance
- Type
- Agency
- Based in
- Los Angeles, United States
- Founded
- 2005
- Team size
- 80+
As their own website states it.
Services
- Digital marketing
- Marketing Operations
- Strategy
- Revenue operations
Industries
- B2B SaaS
- CyberSecurity
Profile last checked
How we scored HawkSEM
Four scores out of 5 with equal weight, averaged to give the overall score. Nobody pays to be listed or to be ranked higher.
Overall
4.0/5
- B2B SaaS focus3/5
- 3 out of 5.Performance marketing across industries (incl. SaaS)
- Proof of results5/5
- 5 out of 5.Datadog case +75% sales demos, –CPA
- Transparency4/5
- 4 out of 5.Team / services clear; no pricing
- Reputation4/5
- 4 out of 5.Partner badges + case library
Where HawkSEM ranks
The top lists they are on, and what we said about them on each.
- Ranked #20
The Best Marketing Ops Agencies
Best for: PPC run through a proper measurement system
- Proprietary ConversionIQ measurement system
- Paid tied to conversions and pipeline
- Strong SaaS case studies
Read our reviewHide our review
HawkSEM is a Los Angeles performance marketing agency whose operational signature is its proprietary ConversionIQ system, which unifies creative, targeting and analytics in one place to measure and optimize paid media against real outcomes. For a marketing operations list, that measurement technology is the point: rather than reporting on platform metrics, ConversionIQ ties paid performance to conversions and pipeline, giving SaaS teams a clearer read on what their spend returns.
The agency has strong SaaS case studies and works best for companies that want paid media managed with genuine measurement rigor rather than a broad service menu. It is a channel specialist, not a full RevOps partner. A good fit for B2B SaaS companies that want PPC and paid media run through a measurement system built to connect spend to results.
From hawksem.com
What their own website says, checked .
In their words: “The SEM Agency Challenging What Is to Help You Create What's Next”
- Services they list
- PPC Management Services, Social Media Marketing, Conversion Rate Optimization, SEO Services, Reclaim Audience Services, Content Marketing Services, GEO and AI Search, ChatGPT Ads, Performance Creative, Digital Marketing Strategy, Paid Search/PPC, Remarketing, Conversion Rate Optimization (CRO), Performance Display, Shopping Feed Management, Search Engine Optimization (SEO), Content Marketing, Paid Social
- Industries they serve
- SaaS, Healthcare, Higher Ed, Industrial, FinServ, Real Estate, Legal, Franchise, Cybersecurity, Fashion
- Offices
- Los Angeles, CA
- Founded
- 2005
- Team size
- 80+
- Clients they name
- Verizon, Honda, Timbuk2, Datadog, Microsoft, Milton's, 686, Thriftbooks, CSUN, Super73, Deck and Fence Co, Teak HQ
- Partner badges and awards
- Google Premier Partner, Microsoft Advertising Partner, Meta Business Partner, Builtin Best Companies, Top 3% of Agencies via Google Premier Partner program, Best Companies for Remote Workers by Quartz, 50 Best Startups to Work For in Los Angeles by BuiltIn
FAQs
Some common questions, answered
Where is HawkSEM based?
HawkSEM is based in Los Angeles, in the United States, and its website lists Los Angeles as its office. The agency says it was founded in 2005 and has a team of 80+ people working on paid search, paid social, SEO and conversion rate optimization.
What is ConversionIQ?
ConversionIQ is HawkSEM’s own measurement system. Its profile describes it as joining creative, audiences and analytics in one place so that paid media spend can be traced to SQLs and ARR, giving SaaS teams a clearer view of what their budget returns beyond platform metrics.
What services does HawkSEM offer?
HawkSEM offers paid search and PPC, paid social, remarketing, performance display, shopping feed management, ChatGPT ads, SEO, GEO and AI search, content marketing, performance creative, conversion rate optimization and digital marketing strategy. Its website lists it as a Google Premier Partner, Microsoft Advertising Partner and Meta Business Partner.
Which companies has HawkSEM worked with?
HawkSEM’s website names Verizon, Honda, Timbuk2, Datadog, Microsoft, Milton’s, Thriftbooks, CSUN, Super73, Deck and Fence Co and Teak HQ among its clients. Its SaaS case study is for Datadog, titled “SaaS Brand Doubles Demo Requests”, alongside retail and university results.
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