Freelancer · Tbilisi, Georgia
George Khoshtaria
Fractional CMO and founder of rethinkGTM, for B2B SaaS and tech companies at $1M to $10M ARR.
Our overview
George Khoshtaria is a fractional CMO and the founder of rethinkGTM, working with B2B SaaS and tech companies between $1M and $10M ARR. He brings 8+ years in B2B tech marketing, including Global Marketing Lead at Exadel, where marketing-sourced pipeline grew from 18% to 42%. His rethink™ Method fixes positioning and website messaging first, then builds a pipeline through founder-led LinkedIn, AI search content and outbound.
His model suits founders whose product works but whose story fails to land with buyers. He owns strategy and hands-on execution as one accountable lead, with a weekly 1:1 and pipeline report and published pricing from $2,800 a month. A good fit for B2B SaaS founders who need sharper positioning and inbound from LinkedIn and AI search before they scale demand.
What does George Khoshtaria do?
George Khoshtaria is a fractional CMO for B2B SaaS and tech companies, and the founder of rethinkGTM. He starts with positioning and the words on the website. Only once the story is clear does he build pipeline from it.
His rethink™ Method runs in that order:
- Positioning and messaging: what the company says, who it says it to, and how the website puts it
- Founder-led LinkedIn: organic reach from the founder's own profile
- AI search content: articles written to be found and cited in AI answers
- Outbound: direct outreach to the buyers the positioning names
Who is George Khoshtaria a good fit for?
He works with companies between $1M and $10M ARR. The best match is a founder whose product already works but whose message isn't landing with buyers, and who wants inbound from LinkedIn and AI search before spending more on demand.
He takes three clients at a time and runs both the strategy and the hands-on work himself. Clients get a weekly 1:1 and pipeline report. Teams that want one senior person accountable for their marketing fit his model. He is based in Tbilisi, Georgia.
What to ask George Khoshtaria before you hire them
- Which parts of the work do you do yourself, and which need our team or other suppliers?
- How long does the positioning stage take before LinkedIn and outbound start?
- What does the $2,800 a month cover, and what costs extra?
- Which of your clients were B2B SaaS rather than tech services, and at what ARR?
- How do you measure progress in AI search?
At a glance
- Type
- Freelancer
- Based in
- Tbilisi, Georgia
Services
- Fractional CMO
Where George Khoshtaria ranks
The top lists they are on, and what we said about them on each.
- Ranked #1
Best Fractional CMOs for B2B SaaS Companies
Best for: Positioning-first go-to-market and AI search visibility
- Positioning and messaging before demand gen
- Organic pipeline from LinkedIn and AI search
- Published pricing, three client seats at a time
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FAQs
Some common questions, answered
Who does George Khoshtaria work with?
George Khoshtaria works with B2B SaaS and tech companies between $1M and $10M ARR. He suits founders whose product works but whose message isn't landing with buyers. He takes three clients at a time and runs both the strategy and the hands-on marketing himself, as the founder of rethinkGTM.
How much does George Khoshtaria charge?
George Khoshtaria publishes his pricing, starting from $2,800 a month for his fractional CMO work through rethinkGTM. That covers one senior lead who owns the strategy and does the work, with a weekly 1:1 and pipeline report. Ask him what is included and what costs extra before you sign.
What is George Khoshtaria's background?
George Khoshtaria has 8+ years in B2B tech marketing. He was Global Marketing Lead at Exadel, where marketing-sourced pipeline grew from 18% to 42%. He now runs rethinkGTM as a fractional CMO, fixing positioning first and then building pipeline through LinkedIn, AI search content and outbound.
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