Our overview
Alex Ridley is a London-based freelance Paid Search Account Director with experience across strategy, campaign management and client relationships, especially in Google Ads, e-commerce and digital marketing. He’s managed teams, driven performance for clients and now works independently via his consultancy, bringing structure, transparency and hands-on expertise to each engagement.
What does Alex Ridley do?
Alex Ridley is a freelance paid search account director based in London. He now works independently through his own consultancy after managing teams and client accounts.
His profile puts Google Ads at the center of his work: campaign architecture, keyword strategy, audience targeting, bidding and conversion tracking. He covers strategy and client relationships as well as running campaigns himself, and says he brings structure and transparency to each engagement.
Who is Alex Ridley a good fit for?
He suits B2B SaaS and technology companies in London and the UK that want a senior person setting paid search direction and doing the hands-on work too. His background includes B2B, technology and e-commerce clients.
As one freelancer focused on search, he is a closer fit for a company whose paid budget sits mainly in Google Ads. If you need paid social, programmatic and search run together, or a very large budget managed by a full team, his profile points to an agency instead.
What to ask Alex Ridley before you hire them
- Which B2B SaaS accounts have you run in Google Ads, and how did you measure success for them?
- How do you set up conversion tracking so we can see pipeline, not just form fills?
- How much of the week-to-week campaign work do you do yourself?
- What would you look at first in our account, and how long before you suggest changes?
At a glance
- Type
- Freelancer
Services
- PPC
Where Alex Ridley ranks
The top lists they are on, and what we said about them on each.
- Ranked #4
The Best PPC Freelancers for B2B SaaS Ranked
Best for: Senior freelance Google Ads for UK SaaS
- Account Director-level freelance strategy
- Google Ads architecture and bidding
- Strategic direction plus hands-on execution
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Alex Ridley is a London-based freelance Paid Search Account Director with experience across strategy, campaign management, and client relationships, with a specialism in Google Ads for B2B and technology clients. His seniority level, Account Director rather than analyst or campaign manager, means he works at the strategic level of channel planning and account direction alongside hands-on campaign management rather than purely executing briefs set by others. For B2B SaaS companies that want strategic paid search input as well as competent execution, this level of seniority in a freelance relationship provides better value than a junior practitioner.
His Google Ads work covers campaign architecture, keyword strategy, audience targeting, bidding strategy, and conversion tracking, with reporting that presents paid search performance in commercial terms rather than platform metrics alone. The B2B and ecommerce experience gives him a broad frame of reference for what works across different types of conversion goals, which informs better strategic decisions than experience limited to a single sector.
Alex Ridley is a good fit for B2B SaaS and technology companies in London and the UK that want senior freelance paid search management combining strategic direction with hands-on Google Ads expertise. He suits companies that need someone operating at a strategic level rather than a junior campaign manager executing a fixed playbook. He is less suited to companies with very large paid media budgets requiring a full agency team, or to those that need paid social, programmatic, and search managed together by a multi-specialist team.
FAQs
Some common questions, answered
Where is Alex Ridley based?
Alex Ridley is based in London. He works as a freelance paid search account director through his own consultancy and suits B2B SaaS and technology companies in London and across the UK that want senior Google Ads help from one person who plans and runs the work.
What does Alex Ridley offer?
Alex Ridley offers freelance paid search management focused on Google Ads. His profile lists campaign architecture, keyword strategy, audience targeting, bidding strategy and conversion tracking, alongside account strategy and client relationships, with reporting that shows paid search performance in commercial terms rather than platform figures alone.
Does Alex Ridley manage paid social?
Alex Ridley’s profile centers on paid search and Google Ads rather than paid social. Companies that need paid social, programmatic and search run together by several specialists would be better served by a multi-channel team, according to the profile’s description of where he fits.
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