Our overview
Aaron Zakowski is a marketing consultant and fractional CMO who specializes in helping B2B and SaaS companies scale through data-driven growth strategies. With an early career in accounting and auditing, he built a strong analytical foundation before shifting into marketing more than 15 years ago.
After running his own agency from 2015 to 2023 and supporting over 100 companies—from early-stage startups to high-growth scaleups and unicorns—he now works directly with a select group of clients, offering strategic leadership across marketing strategy, team management, paid social, content and ABM to build scalable, profitable customer-acquisition systems.
What does Aaron Zakowski do?
Aaron Zakowski is a marketing consultant and fractional CMO for B2B and SaaS companies. He gives strategic leadership across marketing strategy, team management, paid social, content and ABM, with the goal of building customer acquisition that is profitable and can grow.
He started his career in accounting and auditing, then moved into marketing more than 15 years ago. From 2015 to 2023 he ran his own agency, supporting more than 100 companies, and he now works directly with a small group of clients.
- Strategy: setting the marketing plan and the numbers it is judged on
- Team management: leading the people who run the work
- Channels: paid social, content and account-based marketing
Who is Aaron Zakowski a good fit for?
He suits B2B SaaS companies that need senior marketing leadership without a full-time hire. The companies he supported through his agency ranged from early-stage startups to high-growth scaleups and unicorns, so his experience covers several stages.
His accounting background shows in the focus on data and profitability. Teams that want someone to own the acquisition numbers will get the most from him.
What to ask Aaron Zakowski before you hire them
- How many days a week or month would you give us, and how many other clients do you take on at once?
- Which of the companies you supported were B2B SaaS at our stage?
- Would you manage our existing team, help hire, or both?
- How do you decide between paid social, content and ABM for a new client?
At a glance
- Type
- Freelancer
Services
- Fractional CMO
Where Aaron Zakowski ranks
The top lists they are on, and what we said about them on each.
- Ranked #1
Best Fractional CMOs for B2B SaaS Companies
Best for: Building a profitable acquisition engine
- Analytical background, from accounting to CMO
- 100+ companies, startups to unicorns
- Builds profitable acquisition systems
FAQs
Some common questions, answered
What does Aaron Zakowski do as a fractional CMO?
Aaron Zakowski leads marketing for B2B and SaaS companies part-time, covering marketing strategy, team management, paid social, content and ABM. His focus is building customer acquisition that is profitable and can grow, and he works directly with a select group of clients after running his own agency.
What is Aaron Zakowski’s background?
Aaron Zakowski began his career in accounting and auditing before moving into marketing more than 15 years ago. He ran his own agency from 2015 to 2023, supporting over 100 companies from early-stage startups to unicorns, and now works as a marketing consultant and fractional CMO.
Does Aaron Zakowski work with early-stage SaaS companies?
Aaron Zakowski has worked with early-stage startups as well as high-growth scaleups and unicorns. During his agency years from 2015 to 2023 he supported more than 100 companies across that range, and he now offers fractional CMO leadership to a small group of B2B and SaaS clients.
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