Riverbed Marketing is a Vancouver-based B2B marketing agency specialising in demand generation and growth strategies for SaaS and technology companies. The agency positions itself as a partner for growth-stage businesses seeking to build predictable revenue pipelines, with a focus on customer-centric and ethical marketing practices.
Their approach includes a fractional marketing model, allowing clients to access top-tier expertise without the overhead of full-time hires. Riverbed’s leadership, including co-founder Todd Mumford, brings hands-on experience from both agency and in-house B2B marketing roles, fostering a culture of empathy and deep alignment with client objectives.
Pros
- Deep B2B SaaS Expertise - Riverbed Marketing’s core specialisation is in B2B SaaS, giving them a nuanced understanding of the challenges and growth levers unique to this sector. Their team’s experience is reflected in tailored strategies that address high-intent pipeline creation and sustainable revenue generation.
- Flexible, Fractional Engagement Model - Clients benefit from a fractional marketing model, which provides access to senior strategists and a broad network of tactical marketers as needed. This flexibility enables rapid onboarding, campaign launches, and the ability to scale or pivot strategies efficiently without long-term hiring commitments.
- Transparent Reporting and Data-Driven Approach - Riverbed emphasises transparent, real-time reporting through live dashboards and custom analytics. Their iterative process of launching, testing, refining, and scaling growth experiments ensures that strategies remain agile and results-focused.
Cons
- Limited Scale for Large Enterprises - With a team size of 10–49 and a focus on growth-stage companies, Riverbed may not be the ideal fit for large enterprises seeking massive, multi-channel campaigns with extensive resource requirements.
- Premium Pricing The agency’s minimum project size starts at $5,000, and hourly rates range from $150–$199, which may be a barrier for early-stage startups or smaller businesses with limited marketing budgets.
- Geographic Concentration - While Riverbed serves clients across North America, its primary team and operations are based in Vancouver, which might limit in-person collaboration opportunities for companies outside the region or those seeking a global agency footprint.
Our Final Thoughts
Riverbed Marketing stands out as a recommended agency for B2B SaaS companies due to its specialized expertise, flexible engagement model, and commitment to transparent, data-driven results. Their leadership’s real-world experience and empathetic approach foster strong partnerships, while their focus on sustainable, customer-centric growth aligns with the long-term goals of SaaS businesses.
For growth-stage companies seeking a strategic partner that feels like an extension of their team, Riverbed delivers both the tactical execution and strategic insight needed to drive measurable impact.
.png)
