Algebra Digital

Algebra Digital is a London-based performance marketing agency specialising in paid media management and consultancy. Founded in 2018, the agency positions itself as a challenger to the traditional PPC agency model, offering flexible and integrated solutions for both SMEs and global brands.

Their expertise spans Google Ads, Microsoft Ads, social media advertising, app promotion, and digital consultancy, with a strong emphasis on analytics, proactive strategy, and measurable results.

Pros

• Integrated, Data-Driven Approach  - Algebra Digital stands out for its analytical and proactive methodology, leveraging data and machine learning to maximize return on ad spend across channels.
• Flexible Service Models - They offer both hands-on paid media management and consultancy for in-house teams, which caters to a wide range of client needs and organisational structures.
• Strong Client Relationships  - The agency emphasises personal client relationships and a collaborative approach, aiming to make a tangible, positive impact on client businesses.

Cons

• Small Team Size  - With only 2-10 employees, scalability for very large or complex projects may be limited compared to larger agencies.
• Niche Focus - Their primary focus is on paid media and PPC; companies seeking full-service digital marketing (SEO, content, web dev) may need additional partners.
• Limited Public Case Studies - While they tout impressive results and client satisfaction, detailed public case studies are not prominently featured, which may make it harder for prospects to assess their track record.

Final Thoughts

Algebra Digital makes our list of recommended agencies in the B2B SaaS space because of their specialized expertise in paid media, flexible engagement models, and clear focus on delivering measurable results.

Their ability to work both as a hands-on partner and as a consultant to in-house teams is a significant advantage for SaaS companies looking to scale efficiently or transform their digital acquisition strategy. While their small team size and niche focus may not fit every need, their integrated, data-driven approach and strong client relationships set them apart in a crowded PPC landscape.